When leaders stay silent during visible disruption, “declined to comment” becomes the message. A communications playbook for clarity: plan, script, protocol, updates. The post Corporate Communications and the Cost of Silence first appeared on Spin Sucks.
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Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! My findings this week show Google Search Console data is about 75% incomplete, making single-source GSC decisions dangerously unreliable. Google filters 3/4 of search impressions for “privacy,” while bot inflation and AIOs corrupt what remains. (Image Credit: Kevin Indig) 1. GSC Used To
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For those of us happy to cocoon at home with our remote jobs, especially marketers who built digital-first strategies post-pandemic, the return of in-person meetings and relationships that require social skills is as welcome as unasked-for pineapple on a pizza delivery. However, like it or not, personal relationships are becoming more valuable precisely because information
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Read MoreThere is a lot of advice online about podcasting, but Danny Brown cautions many of them are false prophets. He outlines how to determine if their advice is good. The post The No BS Podcasting Guide for You and Your Clients first appeared on Spin Sucks.
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Many Google Ads accounts generate steady traffic but struggle to turn that traffic into outcomes the business actually values, such as purchases, qualified leads, or demo requests. That disconnect usually isn’t caused by a lack of demand or a broken platform. It’s more often the result of small, fixable issues across the account that quietly
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KFC is on a mission to “change perceptions and change habits” as it introduces its new speciality drinks range across UK stores. The fast-food chain is investing £37m in its new ‘Kwench by KFC’ drinks range, in a bid to expand appeal among Gen Z consumers and reach people across different dayparts. KFC is on
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Fresh perspectives and experiences that complement the existing team. If two interviewees can perform the role’s functional responsibilities, I prioritise bringing in fresh perspectives and ‘outside experiences’ that can benefit the team and organisation, especially if they’re joining a team centred on culture and creativity. Alignment of values and career interests. I’m always on the
Read MoreToday in ‘Things That Keep Communication Pros Awake at Night’: misinformation, disinformation, malinformation, that content from 2019 you haven’t updated. Gini Dietrich has how to handle all of it: The post When Facts Don’t Matter: A 2025 Guide to Truth-Based Communications first appeared on Spin Sucks.
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LinkedIn published findings from its internal testing on what drives visibility in AI-generated search results. The company, reportedly among the most-cited sources in AI responses, shared what worked for improving its presence in LLMs and AI Overviews. For practitioners adjusting to AI search, this is a rare look at what a heavily-cited source tested and
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Even as TikTok’s U.S. ownership shake-up fuels uncertainty and some audience drift, Vita Coco is staying put, keeping the platform central to its social marketing without mistaking it for a permanent foundation. That stance, according to its CMO Jane Prior, isn’t denial. It’s restraint. When talk of a U.S. deal first surfaced, the brand adjusted
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I wear the new Apple Watch 11 every day, and the exact model I wear is currently 25% off due to a surprise flash deal at Amazon – it’s now only $299. This puts the price near to the SE model, and you get so many more features with the flagship. The new design is
Read MoreStop chasing traditional media hits and start building real influence. Gini Dietrich has your 2025 earned media playbook. The post Your Earned Media Strategy Needs a Complete Overhaul first appeared on Spin Sucks.
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Every January, YouTube’s CEO publishes a letter outlining where the platform is headed. In most years, these updates read like a product roadmap. Neal Mohan’s 2026 letter reads more like a strategic manifesto. “YouTube is the epicenter of culture,” Mohan writes, arguing that creators are now “reinventing entertainment and building the media companies of the
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Hailee Steinfeld is finding out the hard way that Halfway There Insurance only covers, well, about half of what she needs. In State Farm’s 2026 return to the Super Bowl, the insurer enlisted comedian Keegan-Michael Key and actor Danny McBride to play a pair of bumbling insurance agents who—rather than supporting Steinfeld when she needs
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Rylee Hollis enjoys being at the “mercy of paint”, especially watercolour paint. Well known for its unique texture and unpredictable nature, this Texas-born and Toronto-based illustrator somehow gets a leash on it, creating semi-airbrushed, dreamy and playful scenes between eccentric characters and luminous colours. Dense with subjects and textures, Rylee’s compositions explode with action and
Read MoreJennifer Norene outlines seven steps for brands to overcome bad press, get negative mentions off the first page of Google, and restore customer trust. The post 7 Steps to Overcome Negative Online Press first appeared on Spin Sucks.
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Over the last few years, Reddit has risen in influence to be a social channel that Google elevated in it’s search engine results for it’s user-generated content and also a source of valuable reviews for users. Reddit is constructed as a network of smaller communities, known as Subreddits. The value of these Subreddits is in their
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Customer expectations are rising fast. AI acceleration has reset what fast, personal and relevant mean. Economic pressure has made customers more selective about where they spend their time and money. The sheer volume of channels has made poor experiences easier to notice — and harder to forgive. Customer experience (CX) is one of the most
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Rex is an illustrator and character designer from France. Her work is rooted in fantasy settings inspired by the Japanese role-playing game and massively multiplayer online role-playing games she grew up with, combined with influences from fashion and graphic design. Working across Clip Studio Paint, Illustrator and Photoshop (see our guide to the best digital
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