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The GRADIENT: Why Taste Is the New Moat

Tina Tona on fostering creativity through collage

Tina Tona is a photo-collage artist whose found ephemera and cut up magazines explore diasporic Black expression, pop culture and her dual heritage. At Nicer Tuesdays in New York City last September, Tina gave an introduction on her expressive, colourful works (which she calls “organised noise”) and highlighted significant projects such as doing the “bare

Winning Business Without Proposals

It’s time for the way the business development game is played. Start with no longer sending proposals. Gini Dietrich has a trick that you can use to significantly increase your win rate. The post Winning Business Without Proposals first appeared on Spin Sucks.

When Platforms Say ‘Don’t Optimize,’ Smart Teams Run Experiments

A quick note up front, so we start on the right foot. The research I’m about to reference is not mine. I did not run these experiments. I’m not affiliated with the authors. I’m not here to “endorse” a camp, pick a side, or crown a winner. What I am going to endorse, loudly and

As Ai anxiety grows, the CMOs arrive

January isn’t even over, and the mood around AI has already turned sour. The optimism has curdled into something heavier — a creeping sense that whatever promise this technology once held is now being eclipsed by a darker, more unforgiving story we’re bracing ourselves to live through. That anxiety spilled into the open this week in

Maya Indie could save you hundreds of dollars, but is it worth it?

Maya is a powerful animation powerhouse, taking a proud position in our guides to the best 3D modelling software and best animation software. With industry-standard tools, Maya is trusted by all the big guns, including Disney and Rockstar. Forgive me, Spider-Man fans, but with all this power comes a great price. Okay, it doesn’t quite

The Uncomfortable Truth About Brand Storytelling

Gini Dietrich says your brand isn’t Harry Potter—it’s Dumbledore providing the wisdom and tools needed for the journey. She provides four steps to make the customer your hero The post The Uncomfortable Truth About Brand Storytelling first appeared on Spin Sucks.

A Breakdown Of Microsoft’s Guide To AEO & GEO

Microsoft published a sixteen page explainer guide about optimizing for AI search and chat. While many of the suggestions can be classified as SEO, some of the other tips relate exclusively to AI search surfaces. Here are the most helpful takeaways. What AEO and GEO Are And Why They Matter Microsoft explains that AI search

Hires and Exits at Microsoft, Pinterest, Canva, and More

This week has been another revolving door of hires and promotions at brands, from CMO appointments to high-profile exits. We’re rounding up the U.S. and global marketing leadership moves you should know about for the week ending Jan. 23. – Microsoft AI (MAI) has named Andréa Mallard as chief marketing officer (CMO). The exec, who left Pinterest in January

Ollie Babajide Tikare holds onto “little fragments of life” in his photobook Èkó

The photos, in Ollie’s words, lean towards “quiet symmetry”. The photo Man on Bike, a particuarly pleasing shot which shows a figure stationary, seemingly pausing to take a call, is often mistaken as staged. According to Ollie, it’s “entirely serendipitous”. He continues: “I was wandering through Ikoyi when I saw him stop, completely unaware of

Elevate Your Leadership With These 5 Essential Business Stories

Explore five key types of business stories that build trust, inspire action, and drive success. Gini Dietrich will help you discover the transformative power of storytelling. The post Elevate Your Leadership With These 5 Essential Business Stories first appeared on Spin Sucks.

Google Launches Personal Intelligence In AI Mode

Google is rolling out Personal Intelligence, a feature that connects Gmail and Google Photos to AI Mode in Search, delivering personalized responses based on users’ own data. The feature, announced in a blog post by Robby Stein, VP of Product at Google Search, is available to Google AI Pro and AI Ultra subscribers who opt

AI is rebuilding the inbox, and email marketers can’t control it

The email inbox is undergoing an AI-driven remodel that changes the way subscribers use it, how they view and manage their email and their relationships with the people who send them messages. Instead of serving as a static source of messages that require clicks to deliver their information payloads, the inbox will be the next

‘Sound is one of the most powerful assets a brand can own’: 5 questions with Emma Byford

Emma Byford is head of music strategy at SixtyFour Music, a creative agency enriching brands through the power of sound. With a background in digital marketing, artist management and festival creative production, Emma has gone on to work with leading brands like TikTok, Wikipedia and World Rugby. Emma’s work has led to guest speaking at

Why Your PESO Model© Program Isn’t Working

Integration isn’t a tactic—it’s a mindset that requires organizational change. Gini Dietrich has the latest on PESO Model implementation: The post Why Your PESO Model© Program Isn’t Working first appeared on Spin Sucks.

BuddyPress WordPress Vulnerability May Impact Up To 100,000 Sites

A newly disclosed security vulnerability waffects the BuddyPress plugin, a WordPress plugin installed in over 100,000 websites. The vulnerability, given a threat level rating of 7.3 (high), enables unauthenticated attackers to execute arbitrary shortcodes. BuddyPress WordPress Plugin The BuddyPress plugin enables WordPress sites to create community features such as user profiles, activity streams, private messaging,

Expanding roles and avoiding pressure: Your Marketing Week

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the expanding CMO role to the need to banish the term ‘high performing’, it’s been a busy week. Here is my take. Source

The Bible, iPhones and hardware manuals inspired Mindy Seu’s book about sex on the internet

The internet, since its very inception, has been a conduit for pleasure, sex and sexuality. From early erotic ASCII art and hook-up sites, to the proliferation of porn sites in the 1980s and 90s, despite attempts to curtail it, shadowban it and commercialise it from the top down, sex remains an underlying force in our

PR Is Evolving With AI – And That’s a Good Thing

Modern PR teams are using AI tools to spot emerging stories, gauge responses, and predict outcomes. Indiana Lee shows how you can use AI in PR. The post PR Is Evolving With AI – And That’s a Good Thing first appeared on Spin Sucks.

45 Best Subreddits For Marketing & SEO Professionals

Over the last few years, Reddit has risen in influence to be a social channel that Google elevated in it’s search engine results for it’s user-generated content and also a source of valuable reviews for users. Reddit is constructed as a network of smaller communities, known as Subreddits. The value of these Subreddits is in their

Forbes tests prediction platform to boost onsite engagement

Forbes has joined the fray of publishers adding prediction markets to their websites as part of a broader strategy to reduce reliance on search traffic and focus more on onsite engagement. The publisher worked with tech startup company Axiom (Axiom founder and CEO Jeff Yam is a Forbes board member) to build its own prediction

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