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The GRADIENT: Why Taste Is the New Moat

The era when advertising data stayed in advertising is ending

The privacy debate in advertising is entering a phase where decisions will stick. Yes, the industry has heard that before. It heard it when the General Data Protection Regulation arrived and data privacy officers multiplied across Europe. It heard it when the California Consumer Privacy Act pushed privacy audits across the U.S. It heard it

This Nintendo 3DS favourite is getting the Switch 2 treatment

Nintendo has announced that a new Tomodachi Life: Living the Dream game is coming our way on 16 April, and Nintendo Switch console users will be able to experience the Sim-like island life in exciting new ways. You can pre-order the game right now via the Nintendo eShop for $59.99 / £49.99. A lot like

5 PR Predictions for 2025

As the annual predictions fly, Dustin Siggins explores 5 PR predictions for communicators to consider when planning for 2025. The post 5 PR Predictions for 2025 first appeared on Spin Sucks.

AI Recommendations Change With Nearly Every Query: SparkToro

AI tools produce different brand recommendation lists nearly every time they answer the same question, according to a new report from SparkToro. The data showed a <1-in-100 chance that ChatGPT or Google’s AI in Search (AI Overviews/AI Mode) would return the same list of brands across repeated runs of the same prompt. Rand Fishkin, SparkToro

A Rogue Keg Upends a Wedding in Bud Light’s Super Bowl 60 Ad

It’s not a wedding without Bud Light in the Anheuser-Busch brand’s Super Bowl 60 commercial. The full 60-second ad, titled “Keg” and created by Anomaly, reunites three longtime brand spokesmen—rapper Post Malone, comedian Shane Gillis, and NFL icon Peyton Manning—to save a runaway Bud Light keg. Set during a post-wedding reception on a scenic cliff,

How AI Will Change the PESO Model In 2025

Integration used to be manual and based on gut instinct. Now, Gini Dietrich says, AI helps us see connections we might have missed. Read more about the evolution of the PESO Model. The post How AI Will Change the PESO Model In 2025 first appeared on Spin Sucks.

Google Explores AI Opt-Outs, Gemini 3 Powers AIOs

Welcome to this week’s SEO Pulse: updates affect publisher control over AI features, how AI Overviews process queries, and what AI model tradeoffs mean for content workflows. Here’s what matters for you and your work. Google Explores Letting Sites Opt Out Of AI Search Features Google says it’s exploring updates that could let websites opt

No means no, even when the system refuses to listen

I spent years believing that being reasonable was a virtue. I thought that if someone I cared about — a partner, a colleague, a close friend — kept pushing after I said no, the burden was on me to be clearer. I believed that if I could find the right metaphor, stay calm enough or

Pedro Stolf is making sci-fi queer again with futuristic graphic design

The Brazilian-Italian graphic designer Pedro Stolf is worried about the current state of science fiction – a genre that he says used to be “a deeply queer and progressive genre” seems to be represented nowadays on the more dystopian side, rather than utopian. “Today, we tend to associate sci-fi (and technology itself) with narcissistic billionaires

How AI Search Is Changing the PR Game

The rules of PR are changing. With AI-powered search becoming the new gatekeeper, your content strategy needs to evolve. Gini Dietrich describes what you need to know about the future of search and how it will affect your communications strategy in 2025. The post How AI Search Is Changing the PR Game first appeared on

What The Latest Web Almanac Report Reveals About Bots, CMS Influence & llms.txt

The Web Almanac is an annual report that translates the HTTP Archive dataset into practical insight, combining large-scale measurement with expert interpretation from industry experts. To get insights into what the 2025 report can tell us about what is actually happening in SEO, I spoke with one of the authors of the SEO chapter update,

Tesla pivots to ‘autonomous future’ as revenue dips

The Elon Musk-owned electric car brand is shifting focus to self-driving vehicles, AI and robotics as automotive sales fall. The Elon Musk-owned electric car brand is shifting focus to self-driving vehicles, AI and robotics as automotive sales fall. Tesla is shifting focus from electric cars to AI despite experiencing its first fall in annual revenue,

This game is Pokémon if the creatures were made with AI – here’s why that’s not as bad as you think

Games designed around AI are no longer a future problem hovering in the periphery. They’re here, they’re playable, I’ve seen one, and they’re starting to show intent. Bobium Brawlers, Studio Atelico’s debut iOS game, is one of the first I’ve seen that’s unashamedly AI-first, where players create content from prompts, and that alone makes it

Mastering the Integration Magic of the PESO Model©

Ready to transform your marketing approach? Gini Dietrich describes how true PESO Model© integration can create compound effects and drive real business results The post Mastering the Integration Magic of the PESO Model© first appeared on Spin Sucks.

How Visibility Compounds In Brand-Led SEO

If building a brand is the new SEO cliche, then how visibility compounds is the part that rarely gets explained. We can all agree, at least on principle, that repeated brand exposure matters. Brands become familiar because they appear consistently over time and across contexts. What is less well understood is how search visibility builds

$Here’s what a bigger — and more fractured — 2026 World Cup means for advertisers$

Here’s what a bigger — and more fractured — 2026 World Cup means for advertisers

The 2026 FIFA World Cup is shaping up to be a landmark moment. Not only is it expanding to include more teams and arriving on North American soil, but it will also illustrate a new reality for premium television: Audiences can be massive and still hard to pin down. Live sports remain one of the

Elizabeth Goodspeed on the limits of imperfection as a design strategy

As AI and digital tools make polish effortless, analogue imperfection has taken on new cultural weight. But what does “analogue” actually mean when most things are made, shared, and consumed digitally?

The Visibility Engineer Toolbox

Feeling stuck executing instead of leading? Travis Claytor breaks down the Visibility Engineer toolbox and 10 skills that move the PESO Model® strategy forward. The post The Visibility Engineer Toolbox first appeared on Spin Sucks.

People Love It, Models Ignore It

You publish a page that solves a real problem. It reads clean. It has examples, and it has the edge cases covered. You would happily hand it to a customer. Then you ask an AI platform the exact question that page answers, and your page never shows up. No citation, no link, no paraphrase. Just

Hims & Hers Returns to the Super Bowl With a Stark Message: ‘Rich People Live Longer’

Hims & Hers is returning to the Super Bowl this year with what it describes as a “hard-hitting and unconventional” message, airing another 60-second spot in the fourth quarter. This time, the telehealth company’s Super Bowl spot is arguing that America’s widening wealth gap has quietly become a health gap. “Rich people live longer,” the

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