TL; DR AI-generated comments on social media aren’t building relationships—they’re creating distrust. When “comment a lot” became the go-to growth advice, busy professionals reached for the easy button and handed their voice to AI, but buyers and peers can smell performative engagement a mile away. The result isn’t networking or new business; it’s credibility leakage
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Ecommerce and Meta often go hand in hand. You can give Meta a 20,000-item catalog and a budget, and with its AI-powered Advantage+ campaigns, it’ll try to pair the right person with the right product, whether that’s a new customer or someone who’s already viewed those products before. But what’s actually happening inside that ad?
Read MoreThe technology giant reportedly plans to introduce paid subscriptions offering exclusive features and expanded AI capabilities, while keeping core experiences free across its social media platforms. Source
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Gabriel Amzallag loves hip-hop music, so much so that he has his own alter ego: MC Blue Matter. For nearly a decade, he’s been shaping visual identities through album art, animation and illustrations for streetwear brands to labels like Sony Music. Whereas his art work – which has spanned over 200 single and album covers
Read MoreThe PESO Model® took 10 years to become an “overnight success.” Gini Dietrich has the step-by-step process to protect and monetize your intellectual property. The post The Guide to Creating and Protecting Your Intellectual Property first appeared on Spin Sucks.
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Every AI vendor pitch follows the same script: “Our tool saves your team 40% of their time on X task.” The demo looks impressive. The return on investment (ROI) calculator backs it up, showing millions in labor cost savings. You get budget approval. You deploy. Six months later, your CFO asks: “Where’s the 40% productivity
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Cloudflare’s move to bring AI startup Human Native into its stack signals a turning point: licensed, structured content could become a foundation for a more sustainable AI economy. While the ink is pretty fresh on the acquisition, announced on Jan. 15, several media experts and publishers regard it as a signal for how Cloudflare plans
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Content warning: this article discusses graphic violence, disturbing imagery, and mature themes in an 18+ game. Resident Evil Requiem asks you to slow down and look. After spending time with an early demo, what stays with me isn’t just the combat or the dual-protagonist setup, but how assured the game feels in its visual decisions,
Read MoreContent warning: this article discusses graphic violence, disturbing imagery, and mature themes in an 18+ game. Resident Evil Requiem asks you to slow down and look. After spending time with an early demo, what stays with me isn’t just the combat or the dual-protagonist setup, but how assured the game feels in its visual decisions,
Read MoreRemember when we thought social media would kill traditional PR? Instead, it made communications more powerful. The same is happening with AI. Gini Dietrich has a vision for how the PESO Model© will evolve by 2030 The post What the Future of the PESO Model© Looks Like first appeared on Spin Sucks.
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Google DeepMind CEO Demis Hassabis said Google doesn’t have any current plans to introduce advertising into its Gemini AI assistant, citing unresolved questions about user trust. Speaking at the World Economic Forum in Davos, Hassabis said AI assistants represent a different product than search. He believes Gemini should be built for users first. “In the
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In this uncertain world, we can count on two truths. The first is that Super Bowl 60 is coming. The second is that brands are increasingly focused on whether and how they’re appearing in generative search engines like OpenAI’s ChatGPT, Anthropic’s Claude, or Google’s AI Mode. That’s why ADWEEK is partnering with Emberos on the
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Our sister company Creative Lives in Progress (CLIP) has some great parts of its platform for just these kinds of requests. Firstly, its Opportunities Board is focused solely on entry-level and junior opportunities across the UK – so I’d start there. In addition, it also has a very handy directory of creative employers too –
Read MoreE-E-A-T isn’t just for SEO. It’s becoming the foundation of effective PR measurement in an AI-search world. Gini Dietrich has how to adapt your PESO Model© metrics accordingly. The post PESO Model© Measurement in an AI-Driven World first appeared on Spin Sucks.
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Google Analytics has never been perfect, but it used to feel familiar. The shift to Google Analytics 4 forced PPC marketers to rethink how they pull insights, not just where to click. Reports that once lived front and center now take more effort to find. Some require extra setup. Others feel less intuitive than before
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Marketing has long worked on the assumption that there are two paths to understand people and markets — often described as “nuance versus numbers.” Nuance wants to know how people feel, how brands are conceptualized and understood, what unknown drivers cause human behavior and what drives business success. Numbers want to know exactly how big
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Colouring an object in 3D is one of the more complex parts of learning 3D, even when you’re using the best 3D modelling software. It’s not the same as assuming the colour you see on-screen is the object’s colour. Some 3D programs, especially those focused on design or that show a simplified viewport view, will
Read MoreExplore the transformative role of the social media news anchor in today’s journalism landscape. Gini Dietrich details how this is changing how you pitch stories. The post How the Social Media News Anchor Is Redefining Journalism first appeared on Spin Sucks.
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Remarketing lists continue to be one of the more dependable tools inside PPC accounts, especially for search campaigns. They give advertisers clearer control over who sees ads, how bids are adjusted, and how messaging aligns with prior brand interaction. As tracking becomes more constrained and audience signals less granular, first-party data carries more weight in
Read MoreFrom more social media roles to the threat of job cuts, recruiters report a mixed bag for mid-level marketers. Source
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