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The GRADIENT: Why Taste Is the New Moat

Lloyds expects over £100m in value from AI

Generative AI delivered £50m of value for Lloyds Banking Group in 2025, with the firm predicting it will create more than £100m in additional value this year. The company rolled out more than 50 AI use cases last year, focused on areas such as enhancing customer interactions and query resolutions, as well as providing support

Only in the winter :: Behance

Quote: Ruth StoutPhotos: Lena Sanver “There is a privacy about it which no other season gives you…. In spring, summer and fall people sort of have an open season on each other; only in the winter, in the country, can you have longer, quiet stretches when you can savor belonging to yourself.”

Building a Strategic Communications Measurement Framework

CEOs love metrics that move the needle. Gini Dietrich shows you how to report PR results in terms that resonate with leadership. The post Building a Strategic Communications Measurement Framework first appeared on Spin Sucks.

What It Means For SEO

Google published a research paper about creating a challenging dataset for training AI agents for deep research. The paper offers insights into how agentic AI deep research works, which implies insights for optimizing content. The acronym SAGE stands for Steerable Agentic Data Generation for Deep Search with Execution Feedback. Synthetic Question And Answer Pairs The

WTF is vibe coding? – Digiday

Generative AI is everywhere, whether you like it or not. Content creation is no exception, with AI influencers signing brand deals and real-life influencers using AI tools to help plan their content schedules or write scripts. The latest trend? Vibe coding, a new way for creators to build advanced computer programs without knowing how to

Visual Stimulation is a lean, mean zine from Hattie Stewart that puts sensuality over sexuality

For those who are in desperate need of stimulation, this zine delivers – its visual language is razor-sharp and packed with colour, each page feels like a porno magazine that has vomited everywhere. Hattie calls it a “frenetic deluge”, a collection of themes that circle the drain of “online fatigue”, a way to process an

5 PR Lessons From Wicked and Its Most Iconic Characters

Kim Markus shares five 5 PR lessons from Wicked – Elphaba, Glinda, and the rest of Oz – that can guide PR pros in creating effective, human-centered campaigns. The post 5 PR Lessons From Wicked and Its Most Iconic Characters first appeared on Spin Sucks.

4 Reasons Your Google Ads Clicks Are Down & What You Can Do

A click drop in your Google Ads account can feel like the floor just moved under your account. Not because clicks are considered more of a vanity metric. But because most sites still convert just a small slice of visitors. Shopify, believe that 2.5-3% is an average benchmark for industry leaders (although not backed with

OpenAI Confirms $200,000 Minimum Commitment for ChatGPT Ads

OpenAI is asking select advertisers to commit at least $200,000 as it rolls out beta ads on ChatGPT, the company confirmed to ADWEEK. The beta is small and tightly controlled. An OpenAI spokesperson said the limited scope of the test is deliberate, intended to see what types of ads provide value for users. The company

Fighting Force Collection PS5 review: revisiting a messy, joyful ’90s 3D brawler

Why you can trust Creative Bloq Our expert reviewers spend hours testing and comparing products and services so you can choose the best for you. Find out more about how we test. Fighting Force Collection (Image credit: Core Design / Implicit Conversions / Limited Run Games) Publisher: Limited Run Games Developer: Implicit Conversions (Core Design)

The Communicator’s Guide to the 2025 Earned Media Mosaic

NEW RESEARCH: How will earned media strategies evolve in 2025’s hyper-fragmented landscape? From micro-influencer partnerships to blockchain verification, Gini Dietrich has what you need to know. The post The Communicator’s Guide to the 2025 Earned Media Mosaic first appeared on Spin Sucks.

ChatGPT Ads CPMs, Ads Decoded Talks Analytics

Welcome to this week’s PPC Pulse. This week’s news is a continuation of last week’s announcements about ChatGPT ads and the Google Ads Decoded podcast. ChatGPT announced premium-priced ads with limited data. The first episode of the Ads Decoded podcast, hosted by Ginny Marvin, Google’s Ads product liaison, featured Group Product Manager Eleanor Stribling to

B2B software marketing takes a turn with consolidation of review sites

The B2B software review and comparison landscape changed dramatically this week when G2 announced it acquired Software Advice, Capterra and GetApp from tech industry analyst firm Gartner. Gartner acquired Software Advice in 2014 as part of its efforts to build out what it called its Digital Markets business. At the time, it seemed like a

Where Home Lives. Personal Illustrations :: Behance

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The Power of Online Communities

Online communities are transforming the way brands connect with audiences. Meg Crumbine explores how PR pros can leverage this valuable opportunity. The post The Power of Online Communities first appeared on Spin Sucks.

WordPress Announces AI Agent Skill For Speeding Up Development

WordPress announced wp-playground, a new AI agent skill designed to be used with the Playground CLI so AI agents can run WordPress for testing and check their work as they write code. The skill helps agents test code quickly while they work. Playground CLI Playground is a WordPress sandbox that enables users to run a

Starbucks’ customer focus and driving trust: Your Marketing Week

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Starbucks looking to appeal to both frequent and lapsed customers and the need for brand trust in challenging times, it’s been a busy week. Here is my take. Coffee for

Spark 2026 puts creative production front and centre at ISE Barcelona

Barcelona’s Fira de Barcelona Gran Via is expecting some creative sparks, as its new addition to the Integrated Systems Europe (ISE), Spark 2026, opens its doors, running from 3-6 February. Positioned within the wider ISE programme, Spark will bring speakers and practical demos direct to the creative community, covering a plethora of creative spaces, including

Valuable Friction: The Communications Secret Ingredient

Using AI in your content creation? Great! But don’t let it eliminate valuable friction points. Gini Dietrich describes how to use AI to enhance human creativity, not replace it The post Valuable Friction: The Communications Secret Ingredient first appeared on Spin Sucks.

Google Analytics To Become A Growth Engine For Business

On the first episode of the Google Ads Decoded podcast, host Ginny Marvin sat down with Eleanor Stribling, Group Product Manager for Google Analytics. In the episode, Stribling noted an ambitious two-phase vision for the GA4 platform. After acknowledging GA4’s rough transition from Universal Analytics, especially for marketers, she shared where the platform is headed

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