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The GRADIENT: Why Taste Is the New Moat

Marketing leaders need peers, not playbooks

For those of us happy to cocoon at home with our remote jobs, especially marketers who built digital-first strategies post-pandemic, the return of in-person meetings and relationships that require social skills is as welcome as unasked-for pineapple on a pizza delivery. However, like it or not, personal relationships are becoming more valuable precisely because information

Mythology Illustration – 神話 :: Behance

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The No BS Podcasting Guide for You and Your Clients

There is a lot of advice online about podcasting, but Danny Brown cautions many of them are false prophets. He outlines how to determine if their advice is good. The post The No BS Podcasting Guide for You and Your Clients first appeared on Spin Sucks.

15 Fixes To Improve Low Conversion Rates In Google Ads

Many Google Ads accounts generate steady traffic but struggle to turn that traffic into outcomes the business actually values, such as purchases, qualified leads, or demo requests. That disconnect usually isn’t caused by a lack of demand or a broken platform. It’s more often the result of small, fixable issues across the account that quietly

KFC on the challenge of expanding into a new category

KFC is on a mission to “change perceptions and change habits” as it introduces its new speciality drinks range across UK stores. The fast-food chain is investing £37m in its new ‘Kwench by KFC’ drinks range, in a bid to expand appeal among Gen Z consumers and reach people across different dayparts. KFC is on

“Don’t ask questions you can find answers to online”

Fresh perspectives and experiences that complement the existing team. If two interviewees can perform the role’s functional responsibilities, I prioritise bringing in fresh perspectives and ‘outside experiences’ that can benefit the team and organisation, especially if they’re joining a team centred on culture and creativity. Alignment of values and career interests. I’m always on the

When Facts Don’t Matter: A 2025 Guide to Truth-Based Communications

Today in ‘Things That Keep Communication Pros Awake at Night’: misinformation, disinformation, malinformation, that content from 2019 you haven’t updated. Gini Dietrich has how to handle all of it: The post When Facts Don’t Matter: A 2025 Guide to Truth-Based Communications first appeared on Spin Sucks.

LinkedIn Shares What Works For AI Search Visibility

LinkedIn published findings from its internal testing on what drives visibility in AI-generated search results. The company, reportedly among the most-cited sources in AI responses, shared what worked for improving its presence in LLMs and AI Overviews. For practitioners adjusting to AI search, this is a rare look at what a heavily-cited source tested and

Amid TikTok U.S. upheaval, Vita Coco stays — with backup plan

Even as TikTok’s U.S. ownership shake-up fuels uncertainty and some audience drift, Vita Coco is staying put, keeping the platform central to its social marketing without mistaking it for a permanent foundation. That stance, according to its CMO Jane Prior, isn’t denial. It’s restraint. When talk of a U.S. deal first surfaced, the brand adjusted

The Apple Watch 11 I wear everyday just dropped 25% in record flash deal

I wear the new Apple Watch 11 every day, and the exact model I wear is currently 25% off due to a surprise flash deal at Amazon – it’s now only $299. This puts the price near to the SE model, and you get so many more features with the flagship. The new design is

Your Earned Media Strategy Needs a Complete Overhaul

Stop chasing traditional media hits and start building real influence. Gini Dietrich has your 2025 earned media playbook. The post Your Earned Media Strategy Needs a Complete Overhaul first appeared on Spin Sucks.

YouTube CEO Reveals Your Video Marketing Strategy For 2026

Every January, YouTube’s CEO publishes a letter outlining where the platform is headed. In most years, these updates read like a product roadmap. Neal Mohan’s 2026 letter reads more like a strategic manifesto. “YouTube is the epicenter of culture,” Mohan writes, arguing that creators are now “reinventing entertainment and building the media companies of the

Katseye Serenades Hailee Steinfeld in State Farm Big Game Ad

Hailee Steinfeld is finding out the hard way that Halfway There Insurance only covers, well, about half of what she needs. In State Farm’s 2026 return to the Super Bowl, the insurer enlisted comedian Keegan-Michael Key and actor Danny McBride to play a pair of bumbling insurance agents who—rather than supporting Steinfeld when she needs

Rylee Hollis uses dreamy watercolour textures to paint cowboy dogs and punk mohawks

Rylee Hollis enjoys being at the “mercy of paint”, especially watercolour paint. Well known for its unique texture and unpredictable nature, this Texas-born and Toronto-based illustrator somehow gets a leash on it, creating semi-airbrushed, dreamy and playful scenes between eccentric characters and luminous colours. Dense with subjects and textures, Rylee’s compositions explode with action and

7 Steps to Overcome Negative Online Press

Jennifer Norene outlines seven steps for brands to overcome bad press, get negative mentions off the first page of Google, and restore customer trust. The post 7 Steps to Overcome Negative Online Press first appeared on Spin Sucks.

45 Best Subreddits For Marketing & SEO Professionals

Over the last few years, Reddit has risen in influence to be a social channel that Google elevated in it’s search engine results for it’s user-generated content and also a source of valuable reviews for users. Reddit is constructed as a network of smaller communities, known as Subreddits. The value of these Subreddits is in their

Why customer experience is the ultimate growth strategy in 2026

Customer expectations are rising fast. AI acceleration has reset what fast, personal and relevant mean. Economic pressure has made customers more selective about where they spend their time and money. The sheer volume of channels has made poor experiences easier to notice — and harder to forgive. Customer experience (CX) is one of the most

This artist is creating a universe of dragon-eating girls

Rex is an illustrator and character designer from France. Her work is rooted in fantasy settings inspired by the Japanese role-playing game and massively multiplayer online role-playing games she grew up with, combined with influences from fashion and graphic design. Working across Clip Studio Paint, Illustrator and Photoshop (see our guide to the best digital

Taking Measurement a Step Further In 2025

According to the State of PR Measurement from Muck Rack, 86% of PR practitioners consider measurement “very” or “extremely” important. Still, barely a third feel confident in the metrics they report to stakeholders. Gini Dietrich starts you on a journey to become more confident. The post Taking Measurement a Step Further In 2025 first appeared on

Chrome Updated With 3 AI Features Including Nano Banana

Gemini in Chrome has just been refreshed with three new features that integrate more Gemini capabilities within Chrome for Windows, MacOS, and Chromebook Plus. The update adds an AI side panel, agentic AI Auto Browse, and Nano Banana image editing of whatever image is in the browser window. AI Side Panel For Multitasking Chrome adds

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