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The GRADIENT: Why Taste Is the New Moat

Airbnb claims AI search drives higher conversion than Google

Airbnb expects the rise of AI chatbots to benefit the brand, with CEO Brian Chesky telling investors that traffic referred from chatbot platforms “converts at a higher rate” than traffic from Google. Speaking on its Q4 earnings call overnight (12 February), Chesky said large language models (LLMs) are likely to mirror traditional search in their

Chris (Simpsons artist) on kissing, art, life and controlling Joe Lycett by the hair (like Ratatouille)

INT: Blink Industries has a reputation for pushing the boundaries of weird shorts, such as Don’t Hug Me I’m Scared. What did they bring to the table that made them the right home for this specific project? MG: The whole gang at Blink, especially our producer Ayoola Solarin, really helped to find the voice and

Supercharging AI Tools for Your Day-to-Day Comms Work

In this article, Gini Dietrich shows you how to enhance AI output and boost productivity using AI tools for PR tasks through sophisticated prompting. The post Supercharging AI Tools for Your Day-to-Day Comms Work first appeared on Spin Sucks.

What Google SERPs Will Reward in 2026

Google’s SERPs are changing faster than most SEO strategies can keep up. Does AI Mode change which keywords are still worth targeting? Which SERP features actually drive organic traffic in 2026? The expansion of AI Overviews into new keyword and intent queries, AI Mode’s attempt to dominate the search experience, and ongoing experimentation with new

How a precise timing structure drives material differences in marketing efficiency

The marketing calendar itself is simple. Brands need to invest in the typical tentpole events like Prime Day, back-to-school and the holidays. They also have their own key sales periods, like the beginning of the winter season for a company that makes jackets or for a CPG brand heavily tied to Thanksgiving. While marketers know

The truth about mixing love and creative partnership

17 years ago, Gemma Ruse and Xavier Sheriff co-founded brand experience agency StudioXAG after falling in love at Central St Martins art college. From its humble origins in an East London shipping container, the business has since grown into a multi-million pound B Corp, working with iconic brands from Diptyque to Hermès. In honour of

Why Every Entrepreneur Needs Media Training

Media interviews boost brand awareness in a way marketing can’t achieve. Ryan Bass explores how entrepreneurs can undergo media training to prepare. The post Why Every Entrepreneur Needs Media Training first appeared on Spin Sucks.

What You Need To Know

Cloudflare launched a feature that converts HTML pages to markdown when AI systems request it. Sites on its network can now serve lighter content to bots without building separate pages. The feature, called Markdown for Agents, works through HTTP content negotiation. An AI crawler sends a request with Accept: text/markdown in the header. Cloudflare intercepts

Inside the NBA’s Strategy for Big Brand Plays During All-Star Weekend

When it comes to NBA All-Star Weekend, the league is helping brands have a solid game plan. This year’s All-Star activities kick off this weekend in Los Angeles with events such as the Castrol Rising Stars game on Friday; the Kia Shooting Stars, the State Farm 3-Point Contest, and the AT&T Slam Dunk Contest on

Product Explorations 2026 :: Behance

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Earned Media Among Corporate Silence and Fragmented Bubbles

In this article, Gini Dietrich details how the landscape of earned media is evolving among the rise of corporate silence, the fragmentation of media audiences, and the importance of integrating various media channels using the PESO Model© to build strong, credible brands. The post Earned Media Among Corporate Silence and Fragmented Bubbles first appeared on

Google AI Shows A Site Is Offline Due To JS Content Delivery

Google’s John Mueller offered a simple solution to a Redditor who blamed Google’s “AI” for a note in the SERPs saying that the website was down since early 2026. The Redditor didn’t create a post on Reddit, they just linked to their blog post that blamed Google and AI. This enabled Mueller to go straight

AI ROI confidence is slipping, and that’s not a bad thing

Marketers are feeling less confident about proving AI ROI. According to Jasper’s “State of AI Marketing in 2026” report, just 41% say they can demonstrate return, down from 49% last year. At first glance, that looks like AI is losing momentum. It’s not. The definition of ROI has simply changed. When AI was new, productivity

Alice Isaac on collage making and playfulness in practice

Alice Isaac kicked off London’s Nicer Tuesdays in November with a talk filled with passion for analogue collage-making, thoughts on today’s rapidly shifting image culture and the importance of engaging in crafts that involve hand-made processes in order to play, not perfect.

The Effect of Generative Search On Video Marketing

The Google Search Generative Experience (SGE) is here and changing how content is placed. Torrey Tayenaka shares strategies for brands to adapt and stand out. The post The Effect of Generative Search On Video Marketing first appeared on Spin Sucks.

Bing AI Citation Tracking, Hidden HTTP Homepages & Pages Fall Under Crawl Limit

Welcome to the week’s Pulse for SEO: updates cover how you track AI visibility, how a ghost page can break your site name in search results, and what new crawl data reveals about Googlebot’s file size limits. Here’s what matters for you and your work. Bing Webmaster Tools Adds AI Citation Dashboard Microsoft introduced an

Tony’s TV debut and brand investment: Your Marketing Week

The week in brand McKinsey caught the attention of marketing LinkedIn at the back end of last year with its ‘Past Forward’ report, in which it declared “Brand was back”. The sceptics were quick to point out that for something to be back, it had to have gone away, while the champions of brand investment

The new John Wick game looks ridiculously movie-faithful

This article is about the upcoming untitled John Wick game, which is intended for adult audiences. There was a lot to take in at the PlayStation Showcase yesterday, but the biggest surprise has to be Saber Interactive’s “Untitled John Wick Game”. No, it’s not a sequel to Untitled Goose Game but, according to Saber, “the

The Two-Question Test for CEOs Considering Political Statements

Before you hit send: critical considerations for CEOs contemplating political statements. Gini Dietrich shares lessons from the Sticker Mule case study. The post The Two-Question Test for CEOs Considering Political Statements first appeared on Spin Sucks.

Google’s Search Relations Team Debates If You Still Need A Website

Google’s Search Relations team was asked directly whether you still need a website in 2026. They didn’t give a one-size-fits-all answer. The conversation stayed focused on trade-offs between owning a website and relying on platforms such as social networks or app stores. In a new episode of the Search Off the Record podcast, Gary Illyes

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