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The GRADIENT: Why Taste Is the New Moat

Are Citations In AI Search Affected By Google Organic Visibility Changes?

I recently wrote about an unconfirmed Google algorithm update that rolled out in mid-January 2026, which negatively impacted the organic search visibility of dozens of major brands. For most of the impacted sites I analyzed, the impact was disproportionately targeted to the company’s blog, or another folder containing informational articles and resources. That same organic trajectory

Names Edgar Hernandez First Chief Commercial Officer

The social influence publisher ATTN: appointed former BuzzFeed and Complex Networks executive Edgar Hernandez as its first chief commercial officer. Hernandez, who started Feb. 17, will oversee the company’s sales organization and lead its go-to-market strategy across branded content, agency services, intellectual property, and social media partnerships. The hire comes as the media company and

The Netherlands Covered In Snow :: Behance

The Netherlands Covered In Snow I always like to look back on the photos I take. It takes me back to the moment and relive the memories. For me, that’s an important part of photography. Last January we had lots of snow in the Netherlands. In a month where I was supposed to be in

Using the PESO Model© In a Communications Campaign

Every successful PESO Model© program begins with owned media. Without it, Gini Dietrich says you have nothing to share, nothing to help earn credibility, and nothing to amplify. The post Using the PESO Model© In a Communications Campaign first appeared on Spin Sucks.

5 Ways New Businesses Can Show Up In ChatGPT & Gemini

This post was sponsored by No Fluff. The opinions expressed in this article are the sponsor’s own. When ChatGPT, Gemini, and Perplexity mention a company, these large language models (LLMs) are deciding whether that business is safe to reference, not how long it has existed. Most business leaders assume one thing when they don’t show

The path to purchase just got dramatically shorter

Every year, marketers analyze performance data from the holiday shopping period to understand how consumers are buying and where marketing strategies are working. While topline growth always draws attention, the most valuable insights often come from how purchases happen rather than how much was spent — defying last year’s pessimistic forecasts. Despite ongoing concerns around

Porta Rocha are here to challenge industry standards and create seats at the table for designers

At November’s Nicer Tuesdays in London, we were visited by Brooklyn-based design studio Porto Rocha led by duo Leo Porto and Felipe Rocha, but the two make sure to clarify that the studio is so much more than themselves. Leo and Felipe took the audience through their key projects and high-caliber design work as well

The AI-SEO Connection: Tips to Boost Your Online Presence

Paul Gomes delves into how AI is revolutionizing SEO and how communicators can use it to stay ahead of competition. The post The AI-SEO Connection: Tips to Boost Your Online Presence first appeared on Spin Sucks.

Google Says Links Will Be More Visible In AI Overviews

Google is updating how links appear in AI Overviews and AI Mode. Groups of links will appear in a pop-up when users hover over them. Link icons will be more descriptive and prominent. Google is adding hover link pop-ups on desktop in AI Overviews and AI Mode, plus more prominent link icons within responses

Coca-Cola CFO praises impact of marketing ‘transformation’

Coca-Cola has frequently spoken about its mission to transform its marketing function, as digital and “experiences” become more important for connecting with consumers. It’s a journey that is already driving “more impact and less waste”, according to the chief financial officer of the soft drinks giant, which owns brands include Sprite, Innocent and, of course,

Beer brand gives Lunar New Year an abstract makeover

Beer brand 1664 has launched a vibrant collaboration with French artist Camille Walala, coinciding with this month’s Lunar New Year celebrations. A subtle yet striking homage to the occasion, the campaign puts a distinct twist on festive tradition, bridging the gap between French and Asian culture. While there are no strict rules for creating standout

The Visibility Engine: Owned and Earned Media

Learn how the PESO Model® Certification helps you build proof-backed authority using owned and earned media and turn it into a repeatable visibility engine. The post The Visibility Engine: Owned and Earned Media first appeared on Spin Sucks.

Google Text Ad Click Share Rises Sharply In Some Verticals

An analysis of 16,000 U.S. search queries found that text ads gained 7 to 13 percentage points of click share between January 2025 and January 2026. SEO consultant Aleyda Solis used Similarweb clickstream estimates to measure click share across classic organic results, SERP features, text ads, PLAs, and zero-click behavior. She also tracked how often

Subscriptions growing at big news publishers even as traffic shrinks

After the pandemic-era surge in news publishers’ subscribers, year-over-year gains are harder to come by, pushing publishers to prioritize retention, moving subscribers to higher-priced tiers and bundles, and product expansion. Digiday analyzed the subscription and paid reader revenue trends among major news publishers that have publicly shared these numbers, including The New York Times, The

Navigating the New Frontier of AI In Public Relations

Ethical AI in PR starts with proper data training. Gini Dietrich details how you can become an AI data trainer and positively change our industry. The post Navigating the New Frontier of AI In Public Relations first appeared on Spin Sucks.

Why Consistency Is So Hard To Maintain

With PPC becoming more automated every day, managing PPC accounts in one country is challenging enough. Your campaign structure may stay the same, but once you add in different countries, languages, regulatory nuances, and different agency partners, PPC management gets messy quickly. If you currently manage paid media for international brands, you probably see that

Why American Eagle Rebuilt Its Creator Program to Find Gen Z Shoppers

American Eagle is on the hunt for creators. The Gen Z-focused retailer recently launched the AE Creator Community, a program aimed at opening up the floodgates of creators for American Eagle to promote the brand’s products. While American Eagle has worked with creators in the past, the new push is aimed at building longer-term relationships

“Fill your own cup with what gives you energy”

What’s your optimum time of day and week where you feel most energised or in the flow for deep work? The other way of looking at it is this: when do you not like being interrupted during the day? For me, it’s early mornings, before 10.30 am and Fridays where I prefer to have no

What B2B Startups Get Wrong About Marketing

Meg Crumbine looks at where B2B startup marketing often goes wrong and how the PESO Model can be the bedrock for effective and scalable results. The post What B2B Startups Get Wrong About Marketing first appeared on Spin Sucks.

CleanTalk WordPress Plugin Vulnerability Threatens Up To 200K Sites

An advisory was issued for a critical vulnerability rated 9.8/10 in the CleanTalk Antispam WordPress plugin, installed in over 200,000 websites. The vulnerability enables unauthenticated attackers to install vulnerable plugins that can then be used to launch remote code execution attacks. CleanTalk Antispam Plugin The CleanTalk Antispam plugin is a subscription based software as a

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