The digital marketing world is navigating a significant identity reset. With privacy regulations expanding and third-party cookies fading, the tools you’ve relied on for years are shifting beneath your feet. It’s a complex environment, but it’s also an opportunity to build a more resilient, trust-based foundation with your customers. Our March 4th MarTech Conference session,
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When Mutabor emerged victorious from the pitch for the Bundesliga’s corporate design in 2010, two things were clear. First: the goal of then-CEO Christian Seifert to turn the Bundesliga into a genuine sports brand. And second, the realisation that this would be a marathon, not a sprint. A total of five brand refreshes later, Thomas
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There has been a lot of talk about AI around these parts lately. You can’t get through an article without me talking about it. We even have guest authors talking about it. You can’t escape it! That is for two reasons: 1) Many readers still are overwhelmed and/or scared by it; and 2) Things change
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When the average customer age increases for a brand, it’s rarely a platform failure. It’s usually a signal that younger audiences are discovering, evaluating, and buying in different places, and older established brands haven’t kept pace. As of 2026, Gen Z spans ages 14 to 29. They’re the first generation raised in a digital online
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Social media platforms generate £3.8bn annually from scam ads Social media platforms generate approximately £3.8bn annually from scam ads targeting European users, according to data from Juniper Research commissioned by Revolut. In the UK specifically, social media platforms generated £430.4m from scam ads in 2025. The scam advertising problem in the UK is increasing, with
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Read MoreWhitney Deterding shows how to use ChatGPT prompts in public relations to manage tasks like research and content generation more effectively. The post How to Create ChatGPT Prompts for Public Relations first appeared on Spin Sucks.
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WP Engine recently filed its third amended complaint against WordPress co-founder Matt Mullenweg and Automattic, which includes newly s allegations that Mullenweg identified ten companies to pursue for licensing fees and contacted a Stripe executive in an effort to persuade Stripe to cancel contracts and partnerships with WPE. Mullenweg And “Nuclear War” The defendants argued
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Two years after purchasing once-venerable creative shops Hill Holliday and Deutsch from Interpublic Group, Attivo, the New Zealand-based marketing services holdco, has installed new leadership in the U.S. to revive the brands and establish a stronger foothold in the market, Digiday has learned. The new leaders — Sasha Savic, former CEO of Mediacom, Anush Prabhu,
Read MoreThe Mumbai-based design studio Boomranng Studio took to the stage at London’s Nicer Tuesdays in November with a talk that touched on the duo’s mutual love for Indian folklore and sci-fi as well as shedding like on their high-end client work that’s inspired by Indian film and explosive emotions.
Read MoreCelebrate a Huge Milestone with Us! Our 300th episode of the Spin Sucks podcast is here! Join Gini Dietrich for a special episode featuring her first-ever guests. The post Celebrating 300 Episodes of the Spin Sucks Podcast first appeared on Spin Sucks.
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AI is fundamentally changing what doing SEO means. Not just in how results are presented, but in how brands are discovered, understood, and trusted inside the very systems people now rely on to learn, evaluate, and make decisions. This forces a reassessment of our role as SEOs, the tools and frameworks we use, and the
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Netflix’s miniseries His & Hers ended Stranger Things’ nine-week stranglehold at the top of Nielsen’s Top 10 Overall Streaming chart for the week of January 12. The Tessa Thompson-led series topped the chart, finishing the week with 2.244 billion viewing minutes. The Adults 35-64 demo accounted for 55% of the audience, and Black audiences contributed
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New sports logos always cause a stir, but the new Tennessee Titans logo has opened up a whole can of worms, with NFL fans. Some fans are aghast at the new ‘minimalist’ logo, calling it boring and uninspired. Others are into the sleek new design – and the two camps are in fierce debate on
Read MoreIn the world of communications, how you say something matters. Sa Bal explores how to harness the capabilities of AI tools to write compelling content. The post Maximize Your Writing Productivity With AI Tools first appeared on Spin Sucks.
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Hiring a digital marketer is no longer about finding someone who knows a few platforms well. Most candidates can talk through Google Ads, social media, or analytics tools at a surface level. That is table stakes now. What separates a strong hire from a risky one is how they think when performance shifts, privacy rules
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As AI automates routine and complex analytical tasks, a profound revaluation of human skills isn’t likely — it’s inevitable. In this new landscape, once-soft abilities are becoming hard differentiators. The capacity to ask sharp questions, connect disparate ideas and direct powerful technology toward a clear business vision is paramount. This shift demands a fundamental change
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Semibreve is an exploratory electronic music and digital art festival taking place in Braga, Portugal. Since 2011 Semibreve has consistently presented a forward-thinking programme featuring some of the most revered electronic music and cross-disciplinary work by artists from around the world, as well as maintaining an active role in the promotion of the digital arts
Read MoreExplore the future of PR in a world where AI will do creative things almost more efficiently than humans. Gini Dietrich says it’s time to evaluate what our future holds. The post The Future of the PR Industry In an AI World first appeared on Spin Sucks.
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Welcome to this week’s PPC Pulse: updates all revolve around how AI is being woven directly into search monetization and campaign structure. Google is testing Shopping ads inside AI Mode conversations. Microsoft published a practical guide on how AI search surfaces brands. The Google Ads Decoded podcast made it clear that keywords are no longer
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