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The GRADIENT: Why Taste Is the New Moat

Boll & Branch uses AI to manage workflows across teams.

Direct-to-consumer brands are figuring out their AI playbooks in real time. One such company is bedding brand Boll & Branch. At Digiday Media’s AI Marketing Strategies event on Wednesday, Katia Unlu, chief commercial officer at Boll & Branch, laid out how the company uses generative AI tools for internal productivity and customer-facing content. Unlu said

The World of Mattias Adolfsson, Exhibition :: Behance

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50 AI Public Relations Prompts for Engaging PR Content

AI public relations prompts can be highly efficient and effective. But the results can drastically vary based on the quality of your prompts. Many PR professionals reported using AI tools, such as ChatGPT, for ideation (77.8%) and content creation (72.4%). They also rated it 7 out of 10 for improving work efficiency. In terms of

Google Clarifies Its Stance On Campaign Consolidation

In the recent episode of Google’s Ads Decoded podcast, Ginny Marvin sat down with Brandon Ervin, Director of Product Management for Search Ads, to address a topic many PPC marketers have strong opinions about: campaign and ad group consolidation. Ervin, who oversees product development across core Search and Shopping ad automation, including query matching, Smart

Trump Tariffs Hit Pinterest’s Ad Revenues

The numbers $1.32 billion — Q4 revenue, up 14% year-over-year (YoY), slightly under LSEG analysts’ projections of $1.33 billion. Full-year revenue for 2025 came in at $4.22 billion, up 14% over the same period. $541.5 million — Adjusted EBITDA for the period, coming in short of Wall Street’s expected $550 million. 619 million — Global

Adobe’s Creative Collective assembles multidisciplinary experts to analyse and advise on the industry’s big changes

Right now, as one would expect, the conversation focuses on AI, a space that, for some members of the community, serves as their discipline. For others, it’s a point of contention and concern. These conversations will make for essential discourse on the topic and will be foundational in finding the common ground for respectful and

The Truth About Long-Term Communications Success

🌟 Patience + Strategy + Consistency = Communications Success. Don’t miss Gini Dietrich’s latest insights on building a world-class communications program. The post The Truth About Long-Term Communications Success first appeared on Spin Sucks.

5 PPC Strategies That Actually Boost Conversions in 2026

The marketers who crack attribution aren’t chasing perfection; they’re layering multiple data sources to get progressively closer to the truth. What To Do: Identify Which Marketing Efforts Are Actually Working A starting point: add a simple “How did you hear about us?” field to your intake process, then compare those responses against your digital attribution

Enablement platforms Highspot and Seismic announce merger

Enablement platforms Seismic and Highspot today announced a definitive agreement to merge. The companies are two of the leaders in sales enablement software. Once the merger closes, the combined company will operate as Seismic and be led by Seismic CEO Rob Tarkoff. Robert Wahbe, founder and CEO of Highspot, will join the board of directors

The KPop Demon Hunters sequel could be a “very, very serious movie”

KPop Demon Hunters was the surprise animation hit of 2025. Maggie Kang and Chris Appelhans’ movie has become a global cultural phenomenon. It’s the most-watched movie ever on Netflix, and it’s now vying with Disney’s Zootopia 2 for the Best Animated Feature Oscar. Despite the ostensibly dark theme (the movie’s about hunting demons, after all),

Leading with Strategy Doesn’t Require Permission

TL;DR Communicators are already doing strategic work; we just haven’t been owning it. As communications and marketing continue to merge, waiting for permission no longer works. Strategy isn’t a title or a separate deliverable; it’s baked into how we plan, prioritize, measure, and adapt our work. With the right mindset and an operating system like

Spam, Safety, Intent, Trust Stand Between You And The Answer

Most people still think visibility is a ranking problem. That worked when discovery lived in 10 blue links. It breaks down when discovery happens inside an answer layer. Answer engines have to filter aggressively. They are assembling responses, not returning a list. They are also carrying more risk. A bad result can become harmful advice,

Unilever commits to investing ‘where it matters most’ as it ups marketing spend

Consumer goods giant Unilever upped marketing investment to its highest level in over a decade last year, as the business asserts it is committing to “invest at scale where it matters most” and become “a sales and marketing machine”. The business, which owns brands including Vaseline, Hellmann’s and Domestos, has been on a transformation process

Various illustrations 2024/2025 :: Behance

How Audio Storytelling Can Illuminate the Human Experience

According to Dave Purdy, brands looking for a powerful pathway to effective brand storytelling will find it in radio and podcasts. He shares how to approach the medium. The post How Audio Storytelling Can Illuminate the Human Experience first appeared on Spin Sucks.

What The Data Shows About Local Rankings In 2026

Reputation Signals Now Matter More Than Reviews Alone Positive reviews are no longer the primary fast path to the top of local search results. As Google Local Pack and Maps continue to evolve, reputation signals are playing a much larger role in how businesses earn visibility. At the same time, AI tools are emerging as

Overheard at the Digiday AI Marketing Strategies event

Marketers, brands, and tech companies gathered at AI Marketing Strategies in New York City to discuss AI strategies and ethics on Wednesday. As more and more companies incorporate various tools and chatbots into their daily workflows, we wanted to see how brands and marketers were leveraging these tools, and how their employees and customers feel

A new book catalogues both the grand and inconspicuous icons of British design

To whittle the 22,000 down to the 100 featured in the book, members of the Manchester Metropolitan University Special Collections team and staff at the modernist each picked 40 favourites, which then went on to inform the final line-up. “Thankfully, we all drifted towards the same enjoyable mix of items like toys, homeware and electronics

10 Reasons to Ditch the RFP Process In Your Agency Search

Gini Dietrich details why the RFP process is detrimental to both brands and agencies, while discussing the pitfalls of RFPs and better alternatives for finding your ideal agency partner. The post 10 Reasons to Ditch the RFP Process In Your Agency Search first appeared on Spin Sucks.

15 Fixes To Improve Low Conversion Rates In Google Ads

Many Google Ads accounts generate steady traffic but struggle to turn that traffic into outcomes the business actually values, such as purchases, qualified leads, or demo requests. That disconnect usually isn’t caused by a lack of demand or a broken platform. It’s more often the result of small, fixable issues across the account that quietly

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