Collins has designed the identity for a new global day of climate action, Sun Day, conceived by environmental activist Bill McKibben and Denis Hayes, the founders of the original Earth Day. With a strong focus on creating the necessary momentum for clean energy transition, the visual identity focuses on the collective and healing power of
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Yoast announced the release of their Brand Insights tool, which helps track and monitor brand sentiment and visibility in AI platforms like ChatGPT. The new tool, currently in beta, is a new direction for Yoast because it’s not a plugin and doesn’t need CMS access. The complete tool is called Yoast SEO AI+. The tool
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Top of the Ticker: Tom Johnson, who led CNN in the 1990s, is out with a new book, Driven: A Life In Public Service And Journalism From LBJ To CNN, where he talks about his fight with depression. In the book, Johnson recounts how he told Ted Turner about his battle with depression while interviewing
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Does anyone remember what NFTs are? Back in 2021, they dominated the news in art, branding and tech, with some NFT artworks selling for huge prices. The bubble didn’t last long, and today many people might even be wondering if NFTs are even still a thing. While we might not see headline-making sales today, non-fungible
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This week’s Ask An SEO question comes from a reader facing a common challenge when setting up international websites: “I’m expanding into international markets but I’m confused about hreflang implementation. My rankings are inconsistent across different countries, and I think users are seeing the wrong language versions. What are the most common hreflang mistakes, and
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Google Analytics 4 (GA4) is built to unify data across domains, devices and platforms — giving marketers a clearer view of customer behavior. For businesses managing multi-brand portfolios or international sites, that clarity depends on advanced cross-domain tracking. Here’s how to set it up, apply best practices and see it in action with a real-world
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DEI rollbacks have been a persistent and worrying backdrop to 2025. The co-founders of Where Are The Black Designers? reveal how funding cuts postponed their largest project to date, and the bleak picture this paints for the creative industry today.
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Branding has never been more important. Online audiences continue to yearn for connection, and a strong brand identity can bridge the gap. Katie Morton, Editor-in-Chief of Search Engine Journal, sits down with Mordy Oberstein, Founder of Unify Brand Marketing, to discuss why authenticity in branding and online content matters more than ever. They also discuss
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CMO Martin Nance explains what brands can learn from the way sports teams interact with their fans. Source
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Prime Day is fast approaching, and we’re already seeing some Cricut Prime Day deals on retailers including Cricut itself and Very (in the UK). The best of these offers are on the beautiful new Cricut Joy Xtra, which we saw when visiting Cricut recently. We can attest that it is really, really good-looking. And right
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For years, technical SEO has been about crawlability, structured data, canonical tags, sitemaps, and speed. All the plumbing that makes pages accessible and indexable. That work still matters. But in the retrieval era, there’s another layer you can’t ignore: vector index hygiene. And while I’d like to claim my usage of vector index hygiene is unique,
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Welcome back to the Digiday+ Future of Marketing Briefing. We’re only three editions in (not that anyone’s keeping score), and in that experimental phase — call it beta but with better font choices. Some weeks we’ll drop a scoop, others we’ll offer a sharper take on the obvious. And then there are weeks like this
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Melina K is a freelance designer from Singapore and now based in Brisbane, Australia. She’s focused on visuals for the music community, having designed for cult indie-rock band Peach Pit as well as dance musician Brothertiger’s 2024 tour. Tailoring her design for musical expression, it comes as no surprise Melina loves to experiment. “I’m drawn
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Part of our work at OGS Media with Reddit is making it easier for brands to get on the platform the right way: transparent, authentic, and really connecting with your audience. Some of that happens through our partnership, working with various teams at Reddit, testing new features, and sharing insights from the brands we’re currently
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AI is everywhere. Boards are asking for AI roadmaps. Marketers are testing prompts, automating campaigns, and generating content at scale. The tools are dazzling. The promises are intoxicating. But amid all the excitement, one thing is becoming painfully clear: tools alone do not create strategy. We have entered what I call the AI plateau. After
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KPop Demon Hunters has been a huge surprise hit for Netflix, becoming the most-streamed film or series on the platform. And to think that Sony Animations turned it down – a mistake animation fans think the studio should avoid repeating with Genndy Tartakovsky’s The Black Knight. Such popularity comes with risks, however, and KPop Demon
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Microsoft has rolled out a redesigned Bing Places for Business platform, moving business listing management to bing.com/forbusiness and introducing a new recommendation tool with streamlined import workflows. The platform lets businesses create and manage listings across Bing Search and Bing Maps at no cost. Consolidating the experience under the Bing.com domain is meant to make
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Salesforce announced this week it is expanding its data, governance, security and semantics capabilities across its platform as it continues to build trust in AI and agentic AI in particular. It’s no secret Salesforce bet big on AI agents with its Agentforce product, but before agents can go mainstream, there’s a level of trust that
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Based in Tampa, Florida, Rui Wang is a China born cross-disciplinary artist exploring memory through analog photography – particularly, those memories that escape from us, whispering away into obscurity. In his new book Not Everything Was Seen, the “almost seen is an invitation” – when an image holds back, the viewer steps forward. “A reflection
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AI-driven search is rewriting the rules of discovery. ChatGPT, Perplexity, and Google AI Overviews are changing how customers find brands. Traditional rankings no longer guarantee visibility. Are you appearing where it matters most? Discover proven strategies to boost your AI mentions and citations. What You’ll Learn in This Session Pat Reinhart, VP of Services &
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