Tesco Media is betting on creative effectiveness and personalisation, unveiling an AI-powered creative studio and new video ads to help brands connect storytelling directly to purchase moments. Tesco Media, the retail media arm of Tesco, is increasing investment in creative effectiveness as it marks 30 years of Clubcard, unveiling a series of new tools and
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Duo the Duolingo owl has already done a lot in what’s been a relatively long life for an owl. Depending on the species, owls live on average around a decade, but then most aren’t bright green multilingual celebrities with a morning routine like Ashton Hall’s. Duo died briefly earlier in this his 13th year since
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YouTube is piloting a policy change that allows some previously terminated creators to request a new channel after a one-year waiting period. The program will roll out to eligible creators over the coming weeks and months, according to YouTube’s official announcement. How The Second Chances Pilot Works Eligible creators will start seeing an option in
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A courthouse in Virginia was meant to be the stage for a long-awaited antitrust reckoning. Instead, by most accounts, it occasionally played out like Succession: ad tech edition. Digiday wasn’t in the room but those who were described the remedies phase part legal showdown, part industry confessional. Hat tip to The Monopoly Report and the
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Ant’s previous works of squished flowers channeled themes of fleeting time, however Memento Mori looks at stillness and the vastness of time arranged within various objects – they’re more visually complicated and materially ambitious. Some pieces carry autobiographical references drawn from Ant’s own memories and domestic details; like driving his friends around on ‘maccy’s runs’;
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Artificial intelligence is changing how the web works. Search engines, voice assistants, and generative platforms are altering how people find information and make decisions. The internet is no longer built only for human visitors. Brands now operate in an environment where both people and intelligent systems interact with their content, reshaping how websites are designed,
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Perplexity has paused accepting new advertisers as it rethinks how ads fit into its AI search experience, signaling a change in its monetization push. At Advertising Week in New York City, Jessica Chan, head of publisher partnerships at Perplexity, said that the company is not “taking any new advertisers,” and that ads aren’t currently on
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Let’s be honest, Prime Day was a little underwhelming this month. But thankfully, Best Buy has a Techtober sale happening right now with a ton of offers on camera gear, TVs, laptops, and audio accessories. I’ve picked out this deal on the Sony A7 IV mirrorless camera, which is a whopping $500 off right now,
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For years, marketers have struggled to measure the full picture of how their brand shows up on YouTube. Paid campaigns have their own dashboards. Creator collaborations usually live in separate, manual spreadsheets. Organic and user-generated content rarely make it into the same conversation. YouTube’s new Brand Pulse Report, just announced today looks to change that.
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Adobe has launched a new suite of AI agents to help B2B marketers and sales teams with one of their biggest challenges: the slow, complex buying journey. The new agents focus on identifying the right decision-makers, orchestrating targeted campaigns and reducing friction throughout the sales cycle—especially when buying decisions involve multiple stakeholders. Adobe’s earlier AI
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When navigating to the Perfectly Imperfect site, you’re prompted to create a Pi.fyi account, an antidote to the fatigue of eye-glazed doomscrolling. Doomscrolling refers to the virtually endless pit of habitual scrolling; a term named word of the year by Oxford Dictionary which creeped into public lexicon as Covid hit. It’s no surprise that, in
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What I’m about to say will feel uncomfortable to a lot of SEOs, and maybe even some CEOs. I’m not writing this to be sensational, and I know some of my peers will still look sideways at me for it. That’s fine. I’m sharing what the data suggests to me, and I want you to
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Festival of Marketing 2025 took place on 2 October at The Brewery, London (ASV Photography) Marketing Week’s Festival of Marketing once again proved unmissable in 2025. The line-up was packed with industry powerhouses sharing bold ideas and real-world strategies. Here, we’ve curated some of the key insights from the Festival’s partners. 1. Brands face scrutiny
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It’s hard enough to please the general public with a new logo, but impressing sports fans is a whole other battle, as evidenced by the heated response to Texas Tech’s new logo. Unveiling a collection of new logos and emblems, the university claims its new look is simply the work of modernisation, while some fans
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If you’ve read “From Line Item to Leverage” or “Who Owns Web Performance?,” you know I’ve argued that enterprise SEO failures are rarely due to incompetence or lack of effort. The playbook is known. The teams are capable. The opportunity is massive. Yet results often stall or underdeliver. Why? Because the real problem isn’t only
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Advertising Week New York often functions like a mirror held up to the industry — its agenda is less a self-help pamphlet than a barometer of where adland believes it’s headed. If you’re watching the 2025 schedule, you’ll see that AI, creators, and existential musings dominate the programming — which is no accident. Given that
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Evan Gendell’s graphic design work is heavily inspired by Detroit, where he was born and is currently based. Focusing on identity, design, custom type and animation, the clients he works for are from Detroit themselves, creating a dialogue of lived experience between the two. The visual identity for Spot, a “food pop-up serving down-to-earth eats
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Microsoft has shared guidance on structuring content to increase its likelihood of being selected for AI-generated answers across Bing-powered surfaces. Much of the advice reiterates established SEO and UX practices such as clear titles and headings, structured layout, and appropriate schema. The new emphasis is on how content is selected for answers. Microsoft stresses there
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For Substack, The Free Press’ Sale Is a Tenuous Victory The Free Press, one of the largest, most lucrative publishers on Substack, could leave the platform following its acquisition by Paramount.ADWEEK, Substack When the news broke Monday that Paramount Skydance had acquired The Free Press for $150 million, Substack cofounders Hamish McKenzie and Chris Best
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Some gadgets exist purely to make you smile, and the My Play Watch – Space Invaders Edition does exactly that. It isn’t chasing the latest smartwatch trends; it’s a focused, nostalgic watch that brings a classic game to life in miniature form. While the Atari 2600 Edition remains full price, this eye-catching Space Invader model
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