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Paramount, Warner, and the Price of Consolidation

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Paramount, Warner, and the Price of Consolidation

Google AdSense Replaces Ad Networks With Authorized Buyers

Google is updating its demand source management by replacing the Ad Networks blocking control with a new Authorized Buyers control in AdSense. This change affects how you control which demand sources can bid on your inventory. The transition begins on November 6. Existing blocks will remain in place, and new authorized buyers will be enabled

Content and brand tips for an AI world

AI is creating a lot of anxiety among content creators and creatives, but that doesn’t have to be the case. AI can help these teams scale their work, deliver better results and assist in amplification in ways humans alone could only dream. Among the tasks where AI can help creatives: Atomizing long-form content. Assisting in

The Clash’s Mick Jones shares his Rock & Roll collection for the ages

From the exhibition to the pages of its magazine, RRPL maintains a strong thematic structure. “Mick’s thinking is that the magazine is like a record and that each article is a track,” Kirk says, “So we work on the ordering of the pages, how they flow, in the same way he would’ve worked on the

How AI is Helping Brands Convert More Customers

Turn insights into smarter conversions and higher ROI. AI is changing how customers convert. Are your landing pages and CRO strategies keeping up? Each missed lead is lost revenue. Relying on traditional tactics is no longer enough. Join Laura Beussman, CMO of CallRail, and Ryan Johnson, CPO of CallRail, for a live webinar where you’ll

Asahi’s growth chief on bringing together different functions

There are many components to driving growth in a business, from building strong brand salience among consumers to ensuring physical availability of products. In any organisation, the ideal scenario is that these levers all work seamlessly together. At Asahi, which owns brands including Peroni, London Pride and Asahi itself, the mission to unite the business

Deals hack! Get the 55-inch Frame TV for less than the 50-inch model

It’s not every day you see a larger model of a TV cheaper than a smaller model – with both of them being on sale! That is the case this Amazon Big Day Deals. The 55-inch model of the Samsung Frame TV is down from $1,497 to $797 at Amazon (with the 50-inch model selling

Effective Social Media Management Is Human-Centered

This edited excerpt is from “The 10 Principles of Effective Social Media Marketing” by Jon-Stephen Stansel ©2025 and is reproduced and adapted with permission from Kogan Page Ltd. People log into social networks to hear from people, not from brands. They want to connect with their friends, families, and communities. They want to see content

Audible, Olly and Little Spoon are among the winners for the 2025 Greater Good Awards

This year’s Greater Good winners reflect a commitment to progress that extends beyond business goals. From advancing economic equity through resources and opportunities for marginalized communities to embedding sustainability at the heart of their strategies, the honorees are reshaping what corporate responsibility looks like. The work of those recognized this year also demonstrates how global

Are client briefs getting worse?

Ed Tsue’s comments are a pretty damning indictment of the state of the modern creative brief, though they could be chalked up to perspective. Similar conversations have also been bubbling up on Reddit, suggesting that his view isn’t entirely isolated. Recently this conversation resurfaced, when, out of a pool of 3,500 marketers, a third identified

What Our AI Mode User Behavior Study Reveals About The Future Of Search

Our new usability study of 37 participants across seven specific search tasks clearly shows that people: Read AI Mode Rarely click out, and Only leave when they are ready to transact. From what we know, there isn’t another independent usability study that has explored AI Mode to this depth. In May, I published an extensive two-part

Why Kevin Bacon’s SixDegrees.org Is Matching Nonprofits With Agencies

Anyone in Hollywood is connected to Kevin Bacon within six degrees of separation. Now, the actor wants to directly connect nonprofits with creative agencies. In April, Bacon’s nonprofit SixDegrees.org partnered with Advertising Week to give six nonprofits the opportunity to work with six creative agencies. SixDegrees.org aimed to identify nonprofits that are at least three

This indie game’s seamless mix of art styles looks incredible

A game’s art style sets the tone for players. Most titles games go with one single video game art style that create their mood and defines their visual identity. But can a game use more than one and combine them in a coherent way? Here’s one interesting upcoming indie game that tries to do just

OpenAI Launches Apps In ChatGPT & Releases Apps SDK

OpenAI has launched a new app ecosystem within ChatGPT, along with a preview of the Apps SDK, enabling developers to create conversational, interactive applications based on the Model Context Protocol. These apps are now accessible to all logged-in ChatGPT users outside the European Union, across Free, Go, Plus, and Pro plans. Early partners include Booking.com,

Salesforce says social engineering to blame for breaches leading to ransom demands

Hackers claiming to have accessed and stolen nearly 1 billion Salesforce records set up a site on the dark web late last week, demanding a ransom from 39 companies and Salesforce itself before releasing the records. The hackers gave a deadline of Oct. 10, 2025. The hackers, who go by the moniker Shiny Hunters and published

Applications open for the It’s Nice That x DROOL Artist Open Call

Here’s how you can get involved: Applications for the Artist Open Call are open from 6 October – 14 October 2025. Artists can submit their work here. Artists will retain full ownership of their artwork but grant DROOL a temporary licence to produce, market, and sell their artwork. Artists earn a 15 per cent commission

Are AI Tools Eliminating Jobs? Yale Study Says No

Marketing professionals rank among the most vulnerable to AI disruption, with Indeed recently placing marketing fourth for AI exposure. But employment data tells a different story. New research from Yale University’s Budget Lab finds “the broader labor market has not experienced a discernible disruption since ChatGPT’s release 33 months ago,” undercutting fears of economy-wide job

10 ways to be a better marketer from PwC’s global CMO

PwC’s Antonia Wade shares the 10 pieces of advice she would give to anyone looking to make themselves a more complete marketer. Source

Alienware 16 Area-51 review: Dell’s latest gaming laptop may also be its greatest

Why you can trust Creative Bloq Our expert reviewers spend hours testing and comparing products and services so you can choose the best for you. Find out more about how we test. The Alienware 16 Area-51 is a gaming laptop from Dell, but don’t let that fool you. While Dell laptops are reliably mundane (and

YouTube View Drops Likely Tied To Ad-Block List Change

Creators have reported view declines on YouTube since mid-August. YouTube’s official Liaison account says the change wasn’t on YouTube’s side and points to a widely shared explanation on X: an ad-blocking list update that interferes with how views are logged. What YouTube Has Said Responding to creators, YouTube’s Creator Liaison wrote: “The change wasn’t on

Media Buying Briefing: AI’s impact on search forces agencies to rewrite the marketing script

For all the talk of generative AI upending the media agency business — I get daily pitches of this agency or that data platform rolling out a new proprietary AI system that changes everything! — it’s not as impactful as what’s happening to the search business. Zero-click search and generative search optimization (GEO) are the

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