Before we jump in: I hate to brag, but I will say I’m extremely proud to have placed 4th in the G50 SEO World Championships this past week. I’m speaking at NESS, the global News & Editorial SEO Summit, on October 22. Growth Memo readers get 20% off when code “kevin2025” Boost your skills with Growth
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Tariffs are cutting into digital advertising: The IAB has revised its 2025 U.S. ad spend outlook downward, trimming projected growth from 7.3% to 5.7%. The cut reflects rising concern over tariffs and broader economic headwinds, with second-half growth now forecast at just 5.0%. Marketers are reacting in real time: 91% of buyers say tariffs are
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Sasha Wizansky, a Maine-based writer and visual artist, is interested in pretty niche magazines. In 2007, she co-founded Meatpaper with journalist Amy Standen, a printed quarterly journal exploring meat culture through origins art and journalism. With a background in art books, book binding, letterpress printing, and drawing, her creative endeavours led her to another idea
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OpenAI released the largest study to date on how users really use ChatGPT. I have painstakingly synthesized the ones you and I should pay heed to, so you don’t have to wade through the plethora of useful and pointless insights. TL;DR LLMs are not replacing search. But they are shifting how people access and consume information.
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Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions. Source
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The first thing that strikes you about The Knightling is the vibrance of the action-adventure RPG’s art style. There’s just so much colour in this indie game’s charming open world. The next thing you notice is a curious twist. You play the character of an aspiring knight, but you have no sword; only a shield.
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Google’s John Mueller answered a question about an expired domain that was unable to rank for relevant search queries, including its own brand name. The answer sheds light on how expired domains are handled by Google after they are re-registered. History Of Expired Domains And SEO Buying expired domains for their link profiles was a
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Nike yesterday revealed that it expects $1.5 billion in gross incremental costs, on an annualized basis, because of tariffs. That’s a 50% increase from Nike’s last estimate, provided in June, of $1 billion. Meanwhile, Nike’s gross margin for its first fiscal quarter of 2026 decreased 320 basis points, in part due to “increased product costs,
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Save the date! After gracing the other side of the pond with a New York City Nicer Tuesdays event and the continued sold-out successes of Nicer Tuesdays in London, It’s Nice That will be launching our first ever Nicer Tuesdays talk event in Los Angeles on 4 November 2025 at The Nimoy Theater. We’ll be
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OpenAI launched the Sora iOS app, beginning an invite-based rollout in the United States and Canada. With Sora, OpenAI appears to be releasing its first non-ChatGPT consumer app and its first social product. The app runs on the newly released Sora 2 model for video and synchronized audio. What’s The Sora App? Sora is positioned
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It was looking good for The Magnum Ice Cream Company—Unilever’s soon-to-be-spun-off ice cream division. All the ingredients were in place: a portfolio of leading brands including Cornetto, Klondike, and the titular Magnum; an installed base of more than three million ice cream cabinets; and the instant advantage of being the largest player in the very
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Apple‘s most monstrous iPad Pro with the brand-new M4 chip and a whopping 2 TB of storage has hit its lowest price ever in the week before Prime Day, bringing it down by 25% to $1,499.97. Sure, that’s a lot of money but it’s not an iPad for the feint hearted. You’ll get the most
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Google announced that AI Mode now supports visual search, letting you use images and natural language together in the same conversation. The update is rolling out this week in English in the U.S. What’s New Visual Search Gets Conversational Google’s update to AI Mode aims to address the challenge of searching for something that’s hard
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There are as many ways to ruin a content plan as there are to create one. Most mishaps aren’t the fault of the planners or writers but of our human need for novelty. When we chase trends or lose sight of the ultimate goal, we end up reacting to one-off ideas that don’t fit. Below
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Eventually we whittled down the list to these 65 individuals and it’s a stunner of a line-up. The expression on show – be it intricate, painterly scenes, adorably ragged illustrative characters, poignant monographs, blisteringly slick books or perception-redefining portraits – is staggering. Overall, our cohort seems to embrace the expectations, aesthetics and theory of what’s
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Brave is rolling out Ask Brave, a unified search tool that combines AI chat features with regular search results. It’s accessible on all browsers via the Brave Search homepage. Ask Brave offers detailed answers, along with interactive elements like videos, webpages, and product listings, all within a single interface. What’s ‘Ask Brave?’ Ask Brave builds
Read MoreIt’s not always the right call to go against market orthodoxy, but Ikea is among the few brands that consistently show the courage to do what competitors won’t. Source
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This Wednesday is International Coffee Day so it’s the perfect time to think about investing in a new machine. Too expensive, I hear you say? Luckily there are also some pretty brilliant early Prime Day coffee machine deals that have just gone live – could this be any better? We recently published an article celebrating
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Hostinger announced a new AI-agent optimization feature that makes any WordPress website AI-agent-friendly, optimizing websites to provide the best experience for humans using AI agents to compare products, plan vacations, and perform other tasks that are part of a user’s information and consumer journey. Agentic Web The Agentic Web is a new reality of the
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Robots.txt got some much-needed TLC last week, courtesy of Cloudflare’s latest update. Cloudflare’s new Content Signals Policy effectively upgrades the decades-old honor system and adds a way for publishers to spell out how they do (and perhaps more importantly – how they don’t – want AI crawlers to use their content once it’s scraped.) For
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