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Paramount, Warner, and the Price of Consolidation

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Paramount, Warner, and the Price of Consolidation

Celebrating success and never settling: Your Marketing Week

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From celebrating the UK’s top marketers to Coca-Cola’s effectiveness evolution and Pret reviving the CMO role, it’s been a busy week. Here is my take. Source

This stylish ASUS Chromebook means business and has a generous discount at Best Buy

You might not usually think of a Chromebook as a laptop for professionals, but this model from ASUS seems to have it all. The 14-inch ExpertBook CX54 is a luxury-looking Chromebook Plus, and it’s $150 off right now over at Best Buy, down to only $679. For this price, you get a 2K display, Google

Google Search Experiencing Ongoing Service Disruption

Google reports a data center issue is causing a partial Search disruption, affecting some pages in certain locales. Google confirms a data center issue causing a partial Search disruption. Check the official Search Status Dashboard for updates. Avoid reactive site changes.

ChatGPT’s Instant Checkout signals the start of AI-led commerce

Ironically, commerce and marketing experts are less interested in what Instant Checkout means for OpenAI’s ad roadmap, and more interested in what it signals about agentic commerce, product discovery and zero-click search, six marketers told Digiday. Consider it a sign of the times: product discovery is moving from traditional search engines and marketplaces and toward

Ruslan Abasov says designing typefaces is like “dancing” with his arm

Ruslan Abasov’s first foray into typefaces was during his enrollment in design schools in Istanbul – and it was a revelation. Intersecting with his interests in geometric forms, photography and design theory, he was particularly struck by an IsType conference, which inspired him to study type design at ECAL. Now based in Lausanne, Switzerland, Ruslan

New Report Reveals An 8% Mobile Landing Page Conversion Gap

A report from Unbounce shows that unoptimized mobile landing pages are costly, finding 83% of visits come from mobile devices, yet desktop pages convert 8% better. Based on over 57 million conversions and 41,000 pages, the study highlights the need for the industry to adapt as mobile traffic increases but underperforms. Highlights From The Report

CNN Live News Leaving HBO Max Ahead of Streamer Launch

CNN is maxed out. Today, the news network announced that its 24/7 live news stream is ending on HBO Max on Nov. 17. The move comes ahead of CNN launching a new streaming platform in the fall. “CNN has benefitted tremendously from its two years of offering a live 24/7 feed of news to HBO

How to use an iPad as a drawing tablet with a PC

It’s likely that Apple is going to release the iPad Pro with an M5 chip before the year is done. Not only has a Russian YouTuber apparently got his hands on a boxed model, but the not-so mysteriously titled ‘iPad17, 3’ recently cropped up on a Geekbench scorecard, showing some next-level specs. And all this

Perplexity Launches Comet Browser For Free Worldwide

Perplexity released its Comet browser to everyone today, shifting from a waitlist to free desktop downloads worldwide. Comet bakes an AI assistant into every new tab so you can ask questions, summarize pages, and navigate without jumping between search results and multiple tools. Perplexity first introduced Comet in July in a limited release. Since then,

AI search is shifting traffic from volume to value

AI is changing how audiences find and engage with brands. Clicks may be fewer, but they are arriving later in the funnel, better qualified and far more likely to convert. For marketers, that shift is a challenge and a rare opportunity. “We hear both the threat and the opportunity from CMOs every day,” said Guy

Jasper Golding creates a metaverse protest in support of Medical Aid for Palestinians

Jasper feels that most mainstream videogames today are trying to be too polished, instead referring to Hylics or Lunacid as examples of “old skool” styled graphics packed with soul. In Jasper’s march for Palestinian aid, a real feeling of togetherness is present, even if none of these people met each other. Using reference images, he

W3C Rolls Out A New Evocative Logo

The World Wide Web Consortium (W3C) unveiled a new logo for the organization that is designed to transcend one language family and expresses abstract qualities like timelessness and reliability. The result is an abstract logo in the familiar blue and white colors, purposely designed to be evocative, to suggest but not concretely explain. This evocative

Marketers on why having all the answers is not the sign of a good leader

Marketing directors from M&S and Cancer Research UK share why “humility” is an underrated leadership skill, and that the era of needing to have all the answers is over. Source

This new VR game reimagines your living room as a 3D mini-golf course

The just-announced House of Golf VR is officially the world’s first mixed reality mini-golf game. But while it sounds like a quirky sports title, it’s really a powerful playground for creativity, a tool that lets you design and share 3D courses in the real world. Created by Liverpool-based Starlight Games, the project uses advanced passthrough

How AI Is Redefining Search And What Leaders Must Do Now

Artificial intelligence is transforming how people search, discover, and act on information. For chief marketing officers and senior leaders, this is not a question of whether SEO is “dead” but of how to adapt to a new era where visibility spans AI-driven assistants, multimodal tools, and fragmented user journeys. Two forces drive this disruption: rapid

Discord reports positive numbers in early Quests measurement test

Discord has shared the results of its first-ever ad measurement test — and brands and marketers find the numbers encouraging. In June, AppsFlyer ran its first performance measurement test of Quests — Discord’s in-platform, reward-based ad experiences — collaborating with the studio Second Dinner to promote its mobile trading card game “Marvel Snap” via two Mobile

Angela Kirkwood illustrates a reissue of Magical Athlete – the zany Japanese board game that’s absurd and fun in equal measure

After being out of print for over a decade, the cult-classic racing game Magical Athlete is being relaunched by CMYK, the party games developer behind beloved games like Wavelength, Spots and Monikers, as well as reimagined classics like Quacks. Better yet, the reimagined edition features new product design and vibrant artwork from Angela Kirkwood, with

The Current State Of Marketing Analytics

As a marketing specialist who has gone through the transition from Universal Analytics to Google Analytics 4 on countless projects, I can confidently say that no platform migration has divided the marketing community quite like GA4. Five years after the initial launch of GA4 in October 2020, and more than a year since the complete

AI Is Disrupting Everything. Why Not Podcasting?

The technology is used for back-end efficiencies, but a startup replacing hosts with AI has raised new questions about the future of the form.

What is Sora 2, the AI model some say could be the end of Hollywood?

You know AI video generation is getting convincing when people start to suspect that genuine filmed footage is AI. Some of the posts on social media claiming Sora 2 to be the end of Hollywood are actually showing a Chat GPT ad campaign that was filmed on 35mm film. Sora 2 does seem to be

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