For years, marketers have evaluated their martech stacks using hard metrics like lead generation, behavioral tracking and operational efficiency. Dashboards tell us whether the machine is running smoothly. But a more human question is emerging — does all this technology help us create better, more creative work or does it simply help us produce more
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Beth is Creative Bloq’s Ecommerce Writer and has the fun job of finding you the very best prices and deals on creative tech. Beth kicked off her journalistic career writing for Digital Camera World and has since earned bylines on TechRadar and PetsRadar too. With a Master’s degree in Photography, Beth loves getting to tinker
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I recently became frustrated while working with Claude, and it led me to an interesting exchange with the platform, which led me to examining my own expectations, actions, and behavior…and that was eye-opening. The short version is I want to keep thinking of AI as an assistant, like a lab partner. In reality, it needs
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One thing became clear this year: AI platforms are changing where, how and how much referral traffic gets sent to publishers’ sites. The five graphs below illustrate where AI referrals stand today — which platforms are gaining share, sending traffic and driving conversions. Together, they reveal a new audience pipeline forming outside of traditional search
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Anyway, on with business. Looking back at the articles I’ve written for this wonderful column this year, there are some clear themes that jump out for me. Firstly, 2025 really took on the ‘challenging times economically’ baton from 2024 with gusto. I’ve written numerous times attempting to provide some guidance for people tackling uncertainty and
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A claim about YouTube thumbnails is getting attention on X: that showing your face is “probably killing your views,” and that removing yourself will make click-through rates jump. Nate Curtiss, Head of Content at 1of10 Media, pushed back, calling that kind of advice too absolute and pointing to a dataset that suggests the answer is
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EXCLUSIVE: How The Chernin Group’s Content-to-Commerce Bet Came Crashing Down In October 2024, after three rounds of layoffs and a desperate going-out-of-business sale, The Pro’s Closet finally shut its doors. The used-bike marketplace, once a pandemic darling, had grown from a garage eBay hustle into a venture-backed business that brought in around $75 million in
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In this workshop, we’ll explore the process of relighting a 3D environment in Unreal Engine, taking inspiration from Luminism and the Hudson River School. Rather than aiming for strict realism, this project focuses on translating some painterly qualities of light into a digital space, with attention to atmosphere, emotion and storytelling. (Read our collection of
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As we head into the new year, the age of experimentation is giving way to the age of execution. The past few years have been about “Can we do it?” – generative AI, the decline of cookies, retail media networks (RMNs), shoppable video, immersive experiences. Now, the question is: “Are we doing it, and doing
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Scott Brinker’s Martech for 2026 report offers a lucid map of the terrain GTM teams must now navigate: a marketplace no longer defined by sequential buyer journeys, increasingly shaped by agentic AI, destabilized by volatility and governed by nonlinear patterns of evaluation and decision-making. Yet during the same period in which martech blossomed into a
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To craft a letterset that did both – and in doing so sits as both a tool for display and body text – Thierry and the team at Grilli meticulously studied the curves of these older lettersets and whittled away at any letterforms that “were too awkward” to be transformed into successful text styles. Whilst
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Coursera has agreed to acquire Udemy in a stock-for-stock transaction that will combine two large online learning platforms with consumer and enterprise businesses. Under the terms of the deal, each Udemy share will be exchanged for 0.800 Coursera shares. Following the transaction, Coursera shareholders will own approximately 59% of the combined company, while Udemy shareholders
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The MAHA initiative has largely been pushed by health secretary Robert F. Kennedy Jr. and the Trump Administration. It’s a broad slogan, and the MAHA movement has come to stand for different things in different people’s eyes, depending on which initiatives they most closely follow. For some, MAHA has been defined by its efforts around medicines and
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Disney‘s Olaf is a festive favourite. The lovable, optimistic snowman from Frozen starred in his own holiday special back in 2017 and he’s a popular choice for Christmas decorations. Now the animated character crossed from the screen into the real world in an impressive feat of engineering. Disney has created a sophisticated self-roaming Olaf robot
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Google’s Danny Sullivan discussed SEO and AI where they observed that their ranking systems are tuned for one thing, regardless if it’s classic search or AI search. What he talked about was optimizing for people, which is something I suspect the search marketing industry will increasingly be talking about. Nothing New You Need To Be
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On recently made an interesting new marketing hire, signaling that the running brand may be looking to beef up its internal agency. Thiago Cruz, former chief creative officer at Grey New York, joined Swiss running shoe brand On as its global head of brand and creative in September. Cruz leads On’s internal creative studio, overseeing
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James likes to navigate between physical and digital design by setting limitations: “I rarely start with a sketch. I like setting physical limits,” he says, instead beginning with loose ideation and following through as the concept meanders. He tears newsprint, working until the paper runs out, and it’s these challenges he sets that push out
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In an interview with the Big Technology Podcast, Sam Altman seemed to struggle answering the tough questions about OpenAI’s path to profitability. At about the 36 minute mark the interviewer asked the big question about revenues and spending. Sam Altman said OpenAI’s losses are tied to continued increases in training costs while revenue is growing.
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Source: AIDigital’s The State of AI Maturity Most ad agencies are talking about AI — but few are doing it at scale, according to a AIDigital’s “The State of AI Maturity.” The report shows agencies are deep into the exploratory phase when it comes to adopting AI, with a wide gap between intent and execution.
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Concept artists play a vital role in shaping the look of environments and characters, and the entire mood of films, video games, animation and more. Their visual blueprints guide directors, designers and developers throughout the development process, not only in the early stages (See our feature: what is concept art?) To recognise that work, the
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