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The GRADIENT: Why Taste Is the New Moat

Review of the Year 2025: Top 25 Graphic Design

Our graphic design stories saw a lot of interesting and relatable conversation this year, with the top slot going to Elizabeth Goodspeed’s investigation into why graphic designers can’t stop joking about hating their jobs. You’re a continually curious bunch and you want to get into the nitty gritty, so it’s no surprise you kept clicking

Who Benefits When The Line Between SEO And GEO Is Blurred

The search industry is entering a transition that many people still treat as a footnote. The systems consumers rely on are changing, and the way information is gathered, summarized, and delivered is changing with them. Yet the public messaging around what businesses should do sounds as familiar as ever. The narrative says the fundamentals are

The top trends in the media industry in 2025

There will not be a Media Briefing next week due to Digiday’s holiday break. This week’s Media Briefing takes a look at the top trends from 2025, from digital advertising revenue performance to AI licensing deals. 2025 in review Google pledges to add more

With $50 off, the new MovinkPad 11 is my pick of Wacom’s Christmas sale

Wacom’s MovinkPad 11 has just become a lot more tempting. The new Android drawing tablet, released this summer, and it’s already a notable rival to both iPad and XPPen Magic Drawing Pad. The MovinkPad 11 has $50 off, and is now $399.95 in Wacom’s surprise Christmas sale. Can’t decide? Read about the features every pro

Let’s Be Honest About The Ranking Power Of Links

What link building should be trying to accomplish, in my opinion, is proving that a site is trustworthy and making sure the machine understands what topic your web pages fit into. The way to communicate trustworthiness is to be careful about what sites you obtain links from and to be super careful about what sites

The 20 Biggest CMO Shakeups of 2025

2025 was another busy year for marketing headhunters and corporate HR teams. The last 12 months have seen new chief marketing officers (CMOs) take the reins at giants like McDonald’s and Mastercard, while others, including the National Basketball Association (NBA) and Poppi, are currently without dedicated CMOs. Some companies, such as tech challenger Nothing and

Review of the Year 2025: Top 50 Most Read

In our look back at the year gone by, It’s Nice That is reminded of the brilliant world of creativity we’ve platformed and what you, our fantastic audience, have enjoyed the most. These top 50 articles include unique points of view, perspectives from across the globe, the weird and the wonderful – and as always,

13 Google Ads Settings To Check When Running International PPC Campaigns

Running Google Ads in another country sounds like a quick win, until you start digging into the settings that shape how your campaigns actually serve. That is usually the moment you notice how many parts of your account are built around the habits, devices, and expectations of people in your home market. If you copy

62% of B2B CMOs not ready to compete against AI-enabled companies: report

Two-thirds of CMOs say they lack the skills, budget or resources to compete against faster-moving, AI-enabled challengers, according to new research from the agency 3Thinkrs. That’s because the acceleration of AI-generated search and decision-making is rapidly eroding traditional marketing levers. With brand visibility collapsing across search, websites and social, the race is on to modernize

Indie devs’ anti-Game Awards trailer trend is going viral

The Game Awards has become a massive platform for the announcement of new games. Reveals this year included Crystal Dynamics’ new Tomb Raider games and Lucasfilm Games and Arcanaut Studios’ Star Wars Fate of the Old Republic (yeah, we’ll believe that when we see a release date). But how much did those developers pay to

Google Gemini 3 Flash Becomes Default In Gemini App & AI Mode

Google released Gemini 3 Flash, expanding its Gemini 3 model family with a faster model that’s now the default in the Gemini app. Gemini 3 Flash is also rolling out globally as the default model for AI Mode in Search. The release builds on Google’s recent Gemini 3 rollout, which introduced Gemini 3 Pro in

Warner Bros urges shareholders to reject Paramount bid

Warner Bros Discovery has told shareholders the Paramount bid undervalues the business and carries significant risks versus its agreed deal with Netflix. Source

Review of the Year 2025: Top 25 Illustration

The art of illustration is thriving in 2025, in defiance of a year where generative AI imagery skyrocketed in its pervasiveness. Taking the top spot is Angelica Frey’s deep dive into the enduring influence of the 2000 game The Sims, where isometric dollhouses of quirky NPCs have inspired creatives for 25 years. Likewise, Luca Bjørnsten’s

Five Ways To Boost Traffic To Informational Sites

Informational sites can easily decline into a crisis of search visibility. No site is immune. Here are five ways to manage content to maintain steady traffic, increase the ability to adapt to changing audiences, and make confident choices that help the site maintain growth momentum over time. 1. Create A Mix Of Content Types Publishers

Offsite retail media’s main hurdle: attribution and measurement

In the latest “every surface becomes shoppable” news, more platforms are inking deals and rolling out shoppable ad formats across the open web. As more media environments become points of purchase, attribution and measurement remain the thorn in the side of commerce execs. In early December, Pinterest announced a partnership with Walmart that allows Pinterest

Last-minute shopper? These unusual gifts will arrive before Xmas

If, like me, you tend to leave everything until the last minute – then here’s your friendly reminder that Christmas is just over a week away. That means there are limited days remaining to get things ordered in and delivered on time if you’re shopping online. Don’t stress just yet. I’ve put together a collection

Apple Safari Update Enables Tracking Two Core Web Vitals Metrics

Safari 26.2 adds support for measuring Largest Contentful Paint (LCP) and the Event Timing API, which is used to calculate Interaction to Next Paint (INP). This enables site owners to collect Largest Contentful Paint (LCP) and Interaction to Next Paint (INP) data from Safari users through the browser Performance API using their own analytics and

Nielsen’s The Gauge Ratings for November 2025

Live sports viewing continues to be a major draw for the broadcast segment, shattering last month’s record and posting its best month since November 2024. According to Nielsen’s monthly gauge report, which provides a snapshot of total TV and streaming consumption, the broadcast segment increased by +0.3% from October to 23.2%. These numbers put the

Review of the Year 2025: Top 25 Photography

As culture becomes even more fleeting, we can see you want to grab onto history. The 2025 top spot goes to our interview with Blur drummer Dave Rowntree on his photographs of the Britpop band’s rise to fame, documenting the mundanities of their pre-fame youth – like nap times and rollercoaster riding. You always wanted

Why Google’s Spam Problem Is Getting Worse

Spam is back in search. And in a big way. Honestly, I don’t think Google can handle this at all. The scale is unprecedented. They went after publishers manually with the site reputation abuse update. More expired domain abuse is reaching the top of the SERPs than at any time I can remember in recent

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