Marketing mix models aim to answer the marketer’s billion-dollar question: where should you spend your budget? Yet most organizations build models and still struggle to translate their outputs into decisions anyone feels confident making. The problem isn’t how advanced the model is. It’s how organizations use it and what they feed into it. The real
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We lost a true artistic inspiration in 2025. For over 40 years, Drew Struzan did more than just paint our cinematic heroes in some of the best movie posters: his talent for capturing the emotion of a film shaped many childhood dreams. From the quiet strength of Indiana Jones to the shock of Marty McFly,
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Cybersecurity firm Gen has developed an entire 12-part YouTube series entirely through generative AI as it looks to adopt the technology deeper into its creative process. Gen CMO Krista Todd tells Marketing Week that the business has been “very focused on AI” across the marketing function for a while now – and that barely a
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I’ve been writing for Creative Bloq since I managed the team that launched it in 2012. At the time, I remember a battle raging about the use of minimalism in design. But back then, this was pretty dry stuff; only taking place within the narrow niche of the graphic design profession, and usually with good
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This was the year AI went from being a future concern for publishers to being part of their daily reality. In 2025, generative AI was weaved into traffic analyses, licensing negotiations and product development. Clicks from search waned. AI answers increasingly replaced blue links that drive people to publishers’ sites. Some companies struck AI content
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It’s pretty hard to reinvent the wheel when it comes to app icon design. When scalability is a priority, there are only a handful of shapes that really work, but there’s one design that you might want to avoid (for the sake of your users, at least). Those of you who have fought in the
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The Ads That Made People Feel Something In 2025, Per System1 No matter how crazy the world gets, brands can still get us to pay attention by sparking genuine emotion, according to System1’s ranking of 2025’s top U.S. ads. Each year, the marketing effectiveness firm evaluates ads* based on the emotional response they ignite, the
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Over the past three years, creatives working in video games have been relentlessly battered by wave after wave of industry layoffs, with tens of thousands of people losing their jobs. There are multiple reasons behind it: overhiring when demand for entertainment spiked during Covid, a preference for investing in AI, and the global economic slowdown
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Salesforce has rolled out its Agentforce Sales app for ChatGPT, bringing AI-powered CRM functionality into the hands of sales reps — right inside their conversations. The integration, announced yesterday, connects Salesforce data with OpenAI’s ChatGPT to help sellers prioritize leads, update opportunities, and generate account plans without switching apps or tabs. The idea is to
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Christmas has flown past, but that’s good news for those who were waiting until the end of the year to treat themselves. The year-end sales mean that much of the best Apple tech from 2025 is back down to the record-low prices that we saw during Black Friday. There’s up to $250 off the newest
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Source: Shutterstock Short-form product demonstrations produced on Instagram’s Reels format can make for an effective pairing if a brand can convey new information and show how a product can meet people’s needs in an enjoyable way. The format is a common one. Kantar data shows that just over three quarters of ads (76%) feature some
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Like many brands, a lot of artists stopped using the former Twitter in the great X exodus a couple of years ago. Elon Musk‘s chaotic rebranding of the platform along with a rise in AI bots and a proliferation of conspiracy theories and hate speech caused many to seek Twitter alternatives. Some chose to hang
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Landing pages are a core part of the user journey, influencing ad performance, conversion rates, and how effectively you can test, personalize, and scale your marketing. Lead generation isn’t just about driving traffic; it’s about delivering seamless, trustworthy landing page experiences that convince visitors to take the next step. Even the best ad campaigns can
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It’s been another year of ups and downs in the marketing and media businesses — and Digiday+ Research tracked them throughout the year, surveying publisher, agency, brand and retailer professionals at regular intervals throughout 2025. As 2025 winds down, we rounded up the biggest trends of the year, based on the data that resonated the
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If you’re into retro-inspired 3D platformers, then Demon Turf may have caught your eye a few years ago. Published by Playtonic, also the creators of Banjo Kazooie spiritual successor Yooka-Laylee, it stood out visually for how it was a 3D platformer but had 2D character sprites, reminiscent of early 3D games such as Mario Kart
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Experts Say TV Advertising Will Get an AI-Driven Reset in 2026 AI is set to change TV in 2026.ADWEEK, Getty Is the ad industry headed for ChatGP-TV? AI was all the rage in presentations at 2025’s TV upfront week, and throughout the year, publishers have worked to deliver on lofty promises—bringing more targeted virtual product
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If 2025 belonged to anyone it was the KPop Demon Hunters. The animated movie became Netflix’s most unexpected hit, becoming the streaming channel’s most-watched hit. Art for the series was recognised at the Concept Art Awards 2025, made it to the cover of TIME magazine and has already inspired a KPop Demon Hunters art book.
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As AI chatbots become go-to tools for everything from travel planning to product recommendations, marketers face a growing question: How do you make sure your brand shows up in the answers? Semrush thinks it’s found an answer — and it’s launched an award program to highlight the brands leading the way. The newly announced AI
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Think you know about logo design? Have you been paying attention to this year’s biggest logo design stories? I’ve created a quiz based on the most-read logo design stories on Creative Bloq this year and it’s available for you to play below. For more quizzes, see our ultimate car logo quiz and our graphic design
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Bluey has beaten Labubu in the final round of voting to take home the top prize. Source: Ludo Studio It has been a hard fought contest, but BBC Studio’s Bluey has taken home the coveted prize of Marketing Week readers’ top marketing initiative of 2025. Bluey beat Pop Mart’s Labubu in the final round of
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