Five of this year’s ads were recognised by over 50% of the British public during Ipsos’s ‘Race to Christmas’ survey, up from zero last year. As the festive period comes to a close, almost two months after brands started sharing their Christmas ad efforts, it seems 2025 was a blockbuster year. Five of this
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It’s been a lovely year for art, in that some gorgeous work has been created and we’ve been lucky enough to cover some of it. Here are some of our top stories from 2025 that cover all things artistic (in no particular order). If you’re looking to get started with your own creations in 2026
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For many organizations, awards are a last-minute scramble. Brendon Shank shows how early planning and alignment PESO Model© turns awards into reputation drivers The post Why Every Brand Needs an Awards Strategy first appeared on Spin Sucks.
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If you’ve been following this series of exploration of vectors and their application in SEO, we have covered the building blocks of the plugin I’m sharing with you: Understanding the basics. Solving content issues. Scaling up to handle massive amounts of data. Automating 301 redirects at scale. Running Python scripts in a terminal is powerful,
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Even in the era of the 20-person Microsoft Teams meeting, some advertising execs rack up the air miles. Andrea Timmerman, global chief client officer at media agency Assembly, heads out from her Minneapolis, Minn. base to the agency’s offices and those of its clients in Singapore, Dubai, London and New York between two and four
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Part of the success of Stranger Things comes from the painstaking accuracy of its period setting. The Duffer Brothers packed the show with cultural references to the 1980s, from the mullets and scrunchies to walkie talkies and references to analog media and classic arcade games like Dig Dug. With such attention to detail, even the
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Planning is not an exciting topic, I admit. Yet, I wrote a book recently on the topic of planning, introducing a framework for doing it for digital marketing. Over the two decades of my career, I have found that the best and quickest positive outcomes nearly always came from a strong plan and a planned
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Brand marketing is getting its time to shine in the latest episode of the Marketing Vanguard podcast as we sit down with Caryn Wasser, chief brand officer at Little Spoon. Tune in for an energizing conversation on how a brand drives growth and revenue and why its place in scaling a business should never be
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This image was part of a community concept art challenge I created for my members on Patreon. Here you’ll see a method I use regularly in my professional work to quickly iterate and refine ideas, which can be helpful in a production setting. I’ll show my design process that involves developing a standalone architectural concept,
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As organizations invest heavily in martech and personalization, marketing leaders face a familiar challenge — turning those investments into real business impact. Despite increasingly sophisticated tools, many teams struggle to realize martech’s full potential, often because critical talent and expertise are missing. The solution lies not in the technology alone, but in the roles and
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So the John F. Kennedy Memorial Center for the Performing Arts is now the Donald J. Trump and John F. Kennedy Memorial Center for the Performing Arts. If it seems strange that a sitting president would create his own memorial antemortem, it’s perhaps even stranger that his team wasn’t prescient enough to secure the web
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When OpenAI quietly added native shopping to ChatGPT – alongside a partnership with Walmart – it marked more than another AI feature rollout. It signaled a fundamental shift in how consumers discover, compare, and purchase products online. For the first time, shoppers can browse and buy directly inside an AI conversation – no search results,
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For most marketers, success is measured in sales uplift or return on investment. At Netflix, however, the streaming giant’s marketing teams are measured on their ability to build fan engagement and drive conversation. “Netflix is unique because marketing is tasked to generate fandom and drive conversation,” says June Sauvaget, Netflix’s vice-president of marketing for EMEA.
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It’s been a varied year here at Creative Bloq. As ever, we’ve covered all things creativity including a mix of stories about art, design and technology. And what have people been reading? I hear you cry. Well wonder no more, because here is our list of the top 10 most popular news and features on
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2025 was notable for GEO, Google patents, and research papers. WordPress entered the year with uncertainty and ended it roaring into 2026. The post Review Of 2025: Highlights & Lowlights For SEO (& WordPress) appeared first on Search Engine Journal.
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2025 was another challenging year for the retail industry, as tariffs added another crushing blow to an industry that had already been dealing with sky-high inflation and waning VC dollars in recent years. The numbers lay bare how challenging it was for the retail industry: As of October, job cuts across U.S. firms hit a
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As we look ahead to the New Year, many of us are beginning to wonder what trends are on the horizon for 2026. With the increasing emergence of AI and microtrends changing every two seconds, it can be hard to pin down what’s hot, but thankfully, there’s a solution. Enter Canva with its 2026 Design
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2025 was a carousel of chief marketing officer (CMO) exits, arrivals, and shake-ups that kept the advertising world on its toes. While the CMO door keeps revolving, 2026 will once again see marketing bosses challenged by geopolitical upheaval and squeezed consumer spend. There will also be opportunities, including the FIFA 26 World Cup and a
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As creatives, we’re navigating an industry transformed. AI is no longer an emerging trend; it’s embedded in our daily processes. But amid this revolution, one truth has only grown clearer: the more technology advances, the more irreplaceable our humanity becomes. This has become strikingly evident over the last year in particular. As I look at
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Ahrefs tested how AI systems behave when they’re prompted with conflicting and fabricated information about a brand. The company created a website for a fictional business, seeded conflicting articles about it across the web, and then watched how different AI platforms responded to questions about the fictional brand. The results showed that false but detailed
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