The GRADIENT: Why Taste Is the New Moat

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The GRADIENT

The GRADIENT: Why Taste Is the New Moat

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Why ad performance keeps marketers from fleeing

Why ad performance keeps marketers from fleeing

After spending 2025 in regulatory limbo, TikTok is entering 2026 with a clearer ownership path in the U.S. Now, whether the new ownership structure is enough to satiate marketers (and continue to garner their ad dollars) is still an open question. The deal, which was announced in late December and set to close on Jan.

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See how this digital artist depicted the evolution of art in a single image

See how this digital artist depicted the evolution of art in a single image

One of the beautiful things about digital art is that artists can develop work that resembles all kinds of media from a single toolset. Vorueg is an illustrator and concept artist who has been working with digital tools, particularly Photoshop, for six years, and much of his work has a tactile, painterly look. He particularly

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How to Make Your Brand the Obvious Answer with Visibility Engineering

How to Make Your Brand the Obvious Answer with Visibility Engineering

The PESO Model© playbook for visibility engineering. Create anchor hubs, corroborate with earned media, and measure what moves pipeline, not pageviews. The post How to Make Your Brand the Obvious Answer with Visibility Engineering first appeared on Spin Sucks.

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The Technical Guide To Adobe Commerce (Magento) SEO Issues

The Technical Guide To Adobe Commerce (Magento) SEO Issues

Magento, now officially Adobe Commerce (but still known as Magento with SEOs), remains a powerful but demanding ecommerce platform, especially in the Magento 2 era. Adobe Commerce can deliver strong organic performance when built and optimized correctly, but it requires careful attention to technical SEO, site speed, and structured data. This guide outlines key Magento/Adobe

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Here Are TVNewser’s Top 5 Stories of 2025

Here Are TVNewser’s Top 5 Stories of 2025

Happy New Year, Newsers. As the smoke clears from the many fireworks that illuminated the sky and the confetti is swept up, the news media landscape in 2026 remains uncertain. The evolution of CBS News and who owns CNN will certainly generate significant digital discourse over the new year. Before we embark on that journey,

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Why Ghibli-inspired Planet of Lana II is “working against” Unity to achieve its unique 2.5D aesthetic

Why Ghibli-inspired Planet of Lana II is “working against” Unity to achieve its unique 2.5D aesthetic

2D cinematic platformers have a rich heritage dating back to the original Prince of Persia (check out the excellent The Lost Crown review) with its unique rotoscoped animation. They’ve also had something of a comeback from some of the best indie devs, notably with games such as Limbo and Inside, though you should also count

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Leading Communications in the Age of Rage

Leading Communications in the Age of Rage

Rage travels faster than facts. Christopher Barger explains how clear values and regular stress tests can keep your communications strategy grounded. The post Leading Communications in the Age of Rage first appeared on Spin Sucks.

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Track Santa On Christmas Eve 2025 (Via NORAD & Google)

Track Santa On Christmas Eve 2025 (Via NORAD & Google)

Santa’s coming! The world waits with excitement and anticipation for the arrival of Santa Claus as he starts his world tour for 2025. Children (and adults) everywhere are eager to track the man in the red suit as he defies the speed limit to make his journey across the globe in just one night. To

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Why B&Q’s top marketer returned after 12 years

Why B&Q’s top marketer returned after 12 years

Joining, leaving and re-joining a company may be an unexpected path, but B&Q marketing director Katherine Paterson has re-joined the retailer armed with a fresh perspective. Paterson served as B&Q marketing director between January 2011 and December 2012, returning in April 2025 after more than 12 years away leading marketing at Hobbycraft and six months as

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This artist blends anime aesthetics with graffiti energy

This artist blends anime aesthetics with graffiti energy

Renoiz is a Taiwanese artist whose bold and vibrant work combines two of his major influences in a striking way. He blends anime aesthetics with graffiti energy to explore colour tensions and emotional depth. “I’m inspired by J-pop and modern culture,” he tells us. With Clip Studio Paint currently his digital art software of choice,

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A PESO Model® Primer for Marketers and Communicators

A PESO Model® Primer for Marketers and Communicators

A couple of weeks ago, an industry friend who retired to ride his bike full-time (still mad about that!) sent me an article. His email said, “Gini! You’ll enjoy this Substack post about the changing role of racing in the bike industry market, right up until the halfway point, when I predict you will not

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Top 10 Emotionally-Engaging Holiday Ads Of 2025 (With A Bonus One)

Top 10 Emotionally-Engaging Holiday Ads Of 2025 (With A Bonus One)

Every December, brands battle for something far more valuable than views: emotional resonance. And according to new data from DAIVID, 2025 may be one of the strongest holiday seasons yet for emotionally engaging advertising across North America. This year shows an acceleration of trends I’ve long argued shape effective holiday storytelling: nostalgia, warmth, joy, and

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Generative AI is altering the agency junior talent search

Generative AI is altering the agency junior talent search

The ad industry’s job market has ended 2025 on a low note, following job cuts at the market’s largest employers. Jobs in the U.S. ad industry fell by 3,700 year-on-year, according to the latest figures from the Bureau of Labor Statistics. Ad agencies are still hiring — but the skills they’re hiring for, and where

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The Juzear Harrier earphones: Can ‘safe’ ever sound sexy?

The Juzear Harrier earphones: Can ‘safe’ ever sound sexy?

Why you can trust Creative Bloq Our expert reviewers spend hours testing and comparing products and services so you can choose the best for you. Find out more about how we test. The new Harrier in-ear monitor (IEM) by Juzear is noteworthy for three reasons. One, it symbolises Chinese Hi-Fi’s (Chi-Fi’s) dominance of the IEM

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The Fastest Path to Engineering Your Brand’s Visibility

The Fastest Path to Engineering Your Brand’s Visibility

TL; DR Visibility Engineering: Do Your 10→5→2 We know that most of the buying journey happens before anyone talks to you. We discussed this in more detail two weeks ago, when we addressed our collapsed funnel, and last week, when we explored how to engineer visibility so you’re at the top of the list when

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How To Get The Perfect Budget Mix For SEO And PPC

How To Get The Perfect Budget Mix For SEO And PPC

Figuring out how to divide your budget between SEO and PPC is one of those decisions that looks simple on paper but feels complicated once you start running the numbers. Both channels play very different roles, and both come with their own timelines, risks, and expectations. Leadership wants predictable performance. Teams want room to test.

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Omnicom Preps for a High Stakes CES

Omnicom Preps for a High Stakes CES

Omnicom Preps for a High Stakes CES George Manas, Omnicom’s incoming chief growth and solutions officer, outlined the company’s plans for CES 2026 With its $13.5 billion acquisition of Interpublic Group now closed, CES 2026 — taking place Jan. 6–9 in Las Vegas — is the first opportunity for Omnicom Group to show the market

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Why doing nothing is good for creativity

Why doing nothing is good for creativity

Today most people fill every spare moment with distractions. Scroll. Swipe. Tap. And this is killing our creativity. You may like Dr Nancy Andreasen, a neuroscientist and the author of The Creating Brain, studied the brains of highly creative people and identified a surprising and striking pattern in their lives. They all took time to

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Leading a Team Through a Big Transformation

Leading a Team Through a Big Transformation

Transformation doesn’t just reallocate budgets, it redefines how we spend time, energy, and attention. Travis Claytor shares how to lead through it all. The post Leading a Team Through a Big Transformation first appeared on Spin Sucks.

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The key trends shaping technology in 2026

The key trends shaping technology in 2026

It is fair to say that 2025 was a wild year for technology and its impact on marketing. Whether it was the changing shape of search to the tech giants in the dock over monopolistic practices – and that’s without even mentioning what was going on with TikTok. It all amounted to no shortage of

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