As creators rise, publishers are finding that they can partner with creators to produce original content and generate value for both sides of the equation. Over the past year, the sports news publication EssentiallySports has employed creators to make in-house video and editorial content around major tentpole sporting events — and thus far, the experiment has
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Google is updating Discover with two changes that could change how your content finds readers. You can now follow publishers directly in Discover, and Google will start showing social posts from platforms like X, Instagram, and YouTube Shorts in the feed. Rollout begins today, with social integrations coming in the weeks ahead. Layla Amjadi, Senior
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A busy news week resulted in ABC News’ Good Morning America and CBS News’ CBS Mornings experiencing week-to-week growth in total viewers and the Adults 25-54 demo for the week of September 8. On the other hand, NBC News’ Today fell in both measured categories. Its lead over ABC News in the demo shrank to
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After the sold-out success of our Nicer Tuesdays in September, with Anthony Burrill, An Chen, and Fieldwork Facility, we are doubling down with an exciting new line-up. Join us on 7 October at EartH Hackney for our next Nicer Tuesdays in London for another selection of brilliant creatives. At next month’s event, you can expect
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Brand marketing is often the silent driver behind successful digital campaigns. People are far more likely to read, watch, click, and ultimately buy from a brand they already know and trust. That’s why doing the harder, slower work of building a strong brand pays dividends when it comes to performance marketing efforts like SEO and
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A good welcome email program can quickly introduce customers to your brand and start the relationship off right. But what about customers who come back after churning? Do they need to go through the same onboarding process, or would something that reflects their experience with your brand encourage them to stay longer? I started thinking
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There’s more to business success than just knowing how to create or how to network. For the most part, successful businesses emerge as an outcome of a thoroughly planned and well-executed strategy (crucial to getting more clients). But when designers set up a business, it’s usually because they want to design, not because they want
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YouTube announces A/B title testing availability, along with AI-powered conversational analytics for YouTube Studio. Title tests are coming to YouTube Studio ‘Ask Studio’ lets you query analytics in plain language to surface actionable insights. YouTube also teased Veo 3 Fast for Shorts.
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A year in, Business Insider’s AI onsite search is driving deeper engagement, though not necessarily broader adoption. The AI search tool, which Business Insider launched in October 2024, is one of several AI-powered products developed by the company in the past year and discussed by BI CTO Harry Hope during a talk at this week’s
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INT: What was it like as a young person who loved film to see that dehumanisation being so normalised on screens? And, how do you believe Watermelon Pictures is now countering that dehumanisation? BA: So there’s some dehumanisation that’s blatant. In many movies, it’s typically the dark brown guy, Muslim guy, that plays the terrorist,
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YouTube has announced a suite of monetization updates designed to help creators diversify their revenue streams. Key updates include dynamic sponsorship for long-form videos, brand linking in Shorts, AI-powered product tagging for Shopping, and side-by-side live ads. The updates come as YouTube revealed it paid out over $100 billion to creators, artists, and media companies
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As consumer expectations rise and AI accelerates change, the advertising industry faces a new mandate: fewer, smarter ads that deliver personalization and performance at scale. In this episode of The Speed of Culture, Matt Britton sits down with Laura Desmond, CEO of Smartly, to explore how advertising is being reshaped by AI and why the
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Nintendo’s full of surprises. Just recently there was the announcement of the Super Mario Galaxy Movie and the bizarre decision to revive the company’s biggest ever flop in the upcoming Virtual Boy for Nintendo Switch. And then there’s the matter of controversial new Nintendo patents that appear to grant the company ownership over entire game
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Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Here’s what I’m covering this week: How to build user personas for SEO from data you already have on hand. You can’t treat personas as a “brand exercise” anymore. In the AI-search era, prompts don’t just tell you what users want; they reveal
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I still remember the piercing, digital screech of a 56k modem initiating its handshake with the future. While waiting for QuickTime VR demos to appear on my screen, pixel by agonizing pixel, I’d evangelize to anyone who’d listen about Siteman, a website builder with drag-and-drop functionality that felt like wielding actual magic. Siteman wasn’t just
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Almost two decades later, we’re still here. Still living (recently as a family of three), still working, and glad that we stayed long enough to see how much the city pulses with life. Since starting our studio From Form in 2012, we’ve had the chance to meet countless talented designers, artists, illustrators, and filmmakers. With
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New research from OpenAI and Harvard finds that “Seeking Information” messages now account for 24% of ChatGPT conversations, up from 14% a year earlier. This is an NBER working paper (not peer-reviewed), based on consumer ChatGPT plans only, and the study used privacy-preserving methods where no human read user messages. The working paper analyzes a
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Brands are demanding consistency and clarity in measuring the success of their investments in retailers’ ad businesses. That was a clear theme of Digiday, Modern Retail and Glossy’s Retail Media Advertising Strategies event in New York City on Sept. 10. Representatives from many different brands and agencies said variations of this on stage through multiple
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It’s been forty years since gaming changed forever with the release of Super Mario Bros for the Nintendo Entertainment System. The landmark September 1985 release not only introduced what would become Nintendo’s most iconic franchise, it also established the side-scrolling platformer genre and set the standard for creative, intuitive level design. Amid the Mario anniversary
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Google adds an Achievements report in Search Console so you can track click-based milestones, see in-progress goals, and jump to Insights and tips. Achievements now live inside Search Console. Report is divided into In progress and Achieved sections. Goals are based on clicks from Google Search.
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