Since President Trump appointed him to the post of Health and Human Services Secretary in November of 2024, Robert F. Kennedy, Jr., has made a number of health claims at odds with established medical science. These positions have largely spared attacks at specific brands, until today. Speaking at the Oval Office, President Trump—flanked by Kennedy
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Light and Shade is a new series exploring the challenges at the heart of the AI-creative conversation. As AI becomes increasingly present across the creative industries, the series examines the opportunities and dilemmas our community grapples with. It is grounded in interviews with technologists, researchers, artists, designers, creative founders, writers, lecturers and environmental and computational
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For years, the SEO equation appeared to be a fixed and unchanging landscape: optimizing for Googlebot on one side, and creating content for human users on the other. This outdated binary vision is now a thing of the past. In the current business environment, a new generation of actors is causing significant changes to the
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At the September 2025 MarTech Conference, moderator Len Devanna, CMO of Cortico-X, convened a practical panel on how to turn AI and data into customer experiences that matter. He was joined by Annette Franz, CEO of CX Journey Inc.; Sav Khetan, VP product marketing, at Tealium; and Jiaxi Zhu, head of analytics at Google. The
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Tesla‘s become a very polarising brand, but even fans have to admit that there have been a lot of Tesla design fails over the years. The litany of Cybertruck design fails has become infamous: its invisible stop lights, an inability to deal with snow and pieces that fly off on the road. It also failed
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Google says the August 2025 spam update has finished rolling out worldwide. The rollout ran from August 26 to September 22, and applied globally in all languages. Early third-party data points to muted effects with limited broad re-ranking. If you saw declines, review Google’s spam policies.
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New Ipsos research finds Brits are more negative about the state of the world than the global average, but positive about brands that match their values. Source
Read MoreNew Ipsos research finds Brits are more negative about the state of the world than the global average, but positive about brands that match their values. Source
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Unless you have been living under a rock, you would have seen or experienced the evolution of marketing in recent years; often centered around the marketing leader and the chief marketing officer (CMO) role. The CMO role has come under fire for performance, for the lack of big bang delivery, for not moving away from
Read MoreThe Hill’s social traffic is growing — and the publication believes its increased social engagement is the source of the bump. After experiencing an increase in Facebook referral traffic earlier this year, The Hill’s social traffic is continuing to climb in the second half of 2025. Year-over-year between September 2024 and September 2025, The Hill’s overall
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Yutong hopes people say “Woo-Hu” when they see her work – and clearly people do. After graduating in Design at New York City’s School of Visual Arts, she was named one of the best New Visual Artists by Print. “If you don’t know where Zhenjiang is, it’s okay,” says Yutong Hu, the New York-based designer.
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This week’s Ask an SEO question comes from an anonymous user: “Should we still publish high volumes of content, or is it better to invest in fewer, higher-authority evergreen pieces?” Great question! The answer is always higher-authority content, but not always evergreen if your goal is growth and sustainability. If the goal is quick traffic
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The advertising world can be inscrutable. Do you ever see a splashy new campaign and think: “How did anyone come up with that idea?” or, far more commonly, “Seriously, what is that even selling?” ADWEEK is proud to introduce Ad Critic, a new franchise beginning this month where some of the top expert practitioners in
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Optical illusions come in many different forms, from the perplexing to the mind-melting, but op art doesn’t always have to be headache-inducing. Representing the serene side of op art, Larry June’s Life is Beautiful LP is a mesmerising visual treat with a delightfully smooth soundtrack to match. From the cognitive to the physiological, optical illusions
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AIOs, LLMs & the New Rules of SEO AI Overviews are changing everything. Your impressions might be up, but the traffic isn’t following. Competitors are showing up in AI search while your brand remains invisible. How do you measure success when ChatGPT or Gemini doesn’t show traditional rankings? How do you define “winning” in a
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MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “Marketers and AI: Navigating New Depths,” SAS and Coleman Parkes. Marketers dramatically advanced their use of genAI in one year, with 85% now actively deploying the technology — up from 75% in 2024 according to a new study from SAS and Coleman
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Google has been doing what it always does, and that is to constantly iterate to try and retain the best product it can. Large language models (LLMs) and generative AI chatbots are a new reality in SEO, and to keep up, Google is evolving its interface to try and cross the divide between AI and
Read MoreThe charity reported its highest ever income from legacy donations and fundraising this year. Source
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As a child, the Swedish-American artist Burton Booz was fascinated with the natural world. “The world is increasingly terrifying, complex and unknowable, I think about this daily, but the things that are beautiful take on a quality and resonance in contrast,” says Burton. “A lot of what I’m interested in, and try to capture, is
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Digital marketers are providing more evidence that Google’s disabling of the num=100 search parameter correlates exactly with changes in Google Search Console impression rates. What looked like reliable data may, in fact, have been a distorted picture shaped by third-party SERP crawlers. It’s becoming clear that squeezing meaning from the top 100 search results is
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