Paramount, Warner, and the Price of Consolidation

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Paramount, Warner, and the Price of Consolidation

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Emmys Hit 4-Year Viewership High, Making CBS the Big Winner

Emmys Hit 4-Year Viewership High, Making CBS the Big Winner

Comedian Nate Bargatze helped raise the bar during Sunday’s 77th Emmys. Today, according to Nielsen fast national data, CBS announced that the 2025 Emmys reached 7.42 million viewers for its Sunday broadcast on CBS and Paramount+. Despite going up against Sunday Night Football, the awards ceremony reached a four-year high in viewership, which is the

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“It’s dangerous to see the ‘business’ and ‘creative’ work as separate silos”

“It’s dangerous to see the ‘business’ and ‘creative’ work as separate silos”

Creative Career Conundrums is a weekly advice column from If You Could Jobs. Each week their selected panel of professionals from the creative industry answers your burning career questions to help you navigate the creative journey. This week’s question: I’m the creative lead of a direct-to-consumer brand in India with a background in design education

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Google Modifies Search Results Parameter, Affecting SEO Tools

Google Modifies Search Results Parameter, Affecting SEO Tools

Google appears to have disabled or is testing the removal of the &num=100 URL parameter that shows 100 results per page. Reports of the change began around September 10, and quickly spread through the SEO community as rank-tracking tools showed disruptions. Google hasn’t yet issued a public statement. What’s Happening The &num=100 parameter has long

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Marketers turn to AI for speed, while consumers turn away in distrust

Marketers turn to AI for speed, while consumers turn away in distrust

Resource-constrained marketers are using AI to help increase productivity by helping with everything from ideation and faster workflows to data analytics. But there’s one caveat when using AI in marketing: Don’t let consumers know, because they hate it. Nearly nine in 10 marketers say they have to deliver more in less time, according to a

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The Finals’ new destruction tech unleashes total havoc, and I love it

The Finals’ new destruction tech unleashes total havoc, and I love it

Gamers love wreaking destruction. Destroying bad guys remains the objective of many titles, and if we can destroy the environment along the way even better. The destructible environments in the new Donkey Kong Bananza are a big part of what makes the Switch 2 game so much fun, but the holy grail is destruction that

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5 Ways Content Marketers Can Build Consumer Trust

5 Ways Content Marketers Can Build Consumer Trust

In a digital-first era, customer loyalty is no longer an expectation. It’s something that can’t be bought or bribed, but rather earned through intentional action. Yet content marketers can build consumer trust when given the right framework and strategy. Undoubtedly, technology will continue to evolve, and as it does, so will customer expectations. Content marketing

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Media Buying Briefing: FullThrottle offers an easy button for smaller agencies and brands

Media Buying Briefing: FullThrottle offers an easy button for smaller agencies and brands

As the holding companies look to either get bigger or bow out of the race to the top of the heap, the rest of the media agency world is readying themselves to offer similar tools and abilities in an expectation they will successfully attract mid-size brands away from the big boys and girls. Meantime, an

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these artworks combine the historical with ASCII

these artworks combine the historical with ASCII

The Argentina-based digital artist Enigmatriz works with abstractions, colour manipulation, pixellation and saturation. But perhaps the most unique element of his recent works is the use of ASCII. ASCII art is traditionally known as digital, text-based art that creates images using the 95 printable characters defined by the American Standard Code for Information Interchange, usually

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The State Of SEO 2026: How To Survive

The State Of SEO 2026: How To Survive

Two-thirds of SEO professionals say original content creation is their secret weapon, but there’s a problem nobody talks about. While content creation drives the best results, it’s also the hardest thing to scale. Over 40% of professionals say it takes more time than any other SEO task. Our fifth annual State of SEO report shares

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Behind WBD’s Mysterious Weapons Marketing Campaign

Behind WBD’s Mysterious Weapons Marketing Campaign

When the first trailer for Weapons was released at the end of April, it stoked speculation online about the movie’s subject matter. Throughout its campaign, that speculation turned out to be Warner Bros. Discovery’s greatest weapon of all. Weapons, the second feature film from Zach Cregger (Barbarian), premiered on Aug. 8, showcasing a story where

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This restaurant’s branding is like a portal to Mexico

This restaurant’s branding is like a portal to Mexico

Food is an art form, drawing on tradition, culture and creativity to create something delectably beautiful. Honouring this, New York City-based Mexican bar and restaurant, Mixteca, has unveiled a vibrant new brand identity that blends authentic flavours with contemporary design. While it can be tempting to follow interior design trends, Mixteca’s restaurant design serves up

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Who Owns Web Performance? Building A Framework For Digital Accountability

Who Owns Web Performance? Building A Framework For Digital Accountability

In my previous article, “Closing the Digital Performance Gap,” I made the case that web effectiveness is a business issue, not a marketing metric. The website is no longer just a reflection of your brand – it is your brand. If it’s not delivering measurable business results, that’s a leadership problem, not a team problem.

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Why impression-based advertising will redefine search and CTV

Why impression-based advertising will redefine search and CTV

Microsoft search ads updates usually fly under the radar — such is life as a distant second to Google — but a late August announcement deserves attention: the launch of impression-based remarketing. Given Microsoft’s scale, this won’t be a game-changer. Symbolically, though, it marks a significant shift away from outdated click-based advertising toward a healthier

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Plantopia is the french illustration and animation duo shifting perspectives on everyday scenes

Plantopia is the french illustration and animation duo shifting perspectives on everyday scenes

Maryka Laudet and Quentin Camus’ creative partnership started out almost a decade ago during their art school years in Arles in the south of France. “It took a lot of different forms until it became Plantopia and resembled what we are doing now,” Maryka tells It’s Nice That. Establishing their practice from a background in

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Google Ads Rolls Out New Creative & Omnichannel Tools

Google Ads Rolls Out New Creative & Omnichannel Tools

Google is rolling out creative and omnichannel updates across Ads and YouTube. The tools are designed to help you keep assets fresh, connect store and online demand, and plan spend across key shopping windows. What’s New Creative: Asset Studio, Product Studio, And Imagen 4 A new suite of generative tools is coming to Asset Studio,

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Perplexity’s ad business is at a crossroads

Perplexity’s ad business is at a crossroads

The departure of Perplexity’s ads chief, Taz Patel, didn’t mark a pivot so much as confirm a tension that’s been simmering for months. Rather than signaling a full-blown retreat from advertising, the exit underscores a broader identity question the AI platform has yet to resolve. According to three of the ad execs Digiday interviewed for

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I own 2 SodaStreams – and the one I’m obsessed with has got 44% off

I own 2 SodaStreams – and the one I’m obsessed with has got 44% off

Okay I have a confession. I currently have two SodaStreams in my kitchen. The Terra and the Art. From a fizzing perspective, there’s really no difference between the two – they both carbonate my water as energetically as I need them to (five pumps, if you’re asking). But I have to say the design is

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Google AI Max For Search Goes Global In Beta

Google AI Max For Search Goes Global In Beta

Google’s AI Max for Search campaigns is now available worldwide in beta across Google Ads, Google Ads Editor, Search Ads 360, and the Google Ads API. AI Max packages Google’s AI features as a one-click suite inside Search campaigns. New built-in experiments allow you to test the impact with minimal setup. Image Credit: Google What’s

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Wednesday Stays at No. 1 for the Second Week in a Row

Wednesday Stays at No. 1 for the Second Week in a Row

Jenna Ortega-led comedy series Wednesday held on to the top position for the second week in a row in Nielsen’s Top 10 Overall Streaming chart. For the week of Aug. 11, Netflix’s Wednesday accumulated 2.136 billion viewing minutes, cementing its No. 1 position, with exactly one-half of its audience coming from the adults 18-through-49 demographic.

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“It’s-a-me!” Celebrating the craft-first approach of Mario, 40 years young

“It’s-a-me!” Celebrating the craft-first approach of Mario, 40 years young

Mario’s longevity comes from design choices that both include and go beyond visual tropes, incorporating the capabilities of both hardware and software, thoughtful UX, and references to other entertainment and storytelling mediums. “The Mario series has endured because Nintendo pioneered a player-centric, craft-first approach to game development,” says Michael Highland, creative director at Buck Games,

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