New data from the Audience Key content marketing platform indicates that Amazon’s visibility has suffered a significant drop. The decline follows two changes Amazon made to its presence in Google Shopping, although it is uncertain whether those changes are direct or indirect causes. The first change was the discontinuation of its paid Shopping ads, and
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With the beach umbrella stored for the winter and the kids back in school, it’s planning season for marketing teams. Developing a strategic plan for the coming year is an annual task for many marketing teams. It requires collaboration with other teams in the organization to ensure company-wide priorities are incorporated into marketing’s plans. It
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Ten months have passed since the controversial Jaguar rebrand, and it’s still routinely described as “disastrous” (because some people criticised it on social media) and “woke” (because there was an ad that showed some diversity). But unlike some other recent cases (I’m looking at you Cracker Barrel), the carmaker says it won’t cave to pressure.
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Google is testing a series of experimental AI-powered features that could change how people interact with search and digital discovery. Tools like Doppl, Food Mood, Talking Tours, and Learn About are not yet mainstream, but they give us a glimpse into where Google may be heading. Each experiment highlights a distinct way AI can influence
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Ad budgets are still flowing as the year winds down but the mood on the ground tells a different story. Marketers are holding their bets. Few want to commit too much, too early — especially with tariffs threatening to undercut margins and turn a decent quarter into a loss. The result: deals are more fluid,
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Animated inside of Photoshop with some background painting made in Procreate, Laura’s rough, Squigglevision inspired style holds a ton of personality. “I’m not a super technical animator, but I like that. The slight roughness gives the work its own personality which I think makes it feel more alive,” says Laura. “I’m also someone who likes
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Ahrefs has acquired Detailed.com and the Detailed SEO Extension, bringing a widely used on-page auditing tool and its audience under the Ahrefs umbrella. As part of the deal, Detailed founder Glen Allsopp is joining Ahrefs full-time to work on marketing strategy, research, and product. What’s Included The acquisition covers the Detailed website and its browser
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Top of the Ticker: Fox News will air a tribute to Charlie Kirk Saturday at 7 p.m. ET, with an encore presentation Sunday at 7 p.m. Charlie Kirk: An American Original will be hosted by primetime host Jesse Watters. According to the network, the special will look at the life and legacy of the Turning
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When a name like Acclaim returns, you can’t help but expect fireworks. For gamers of a certain age (me included), Acclaim is more than a publisher; it’s a time capsule of the ’90s and early noughties. This was the label that gave us NBA Jam, Burnout, Re-Volt, Turok, and Shadow Man. It’s the kind of
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One of the strengths of WordPress is its extensibility. You can run everything from e-shops and booking systems to massive WordPress multisites from one instance of WordPress. Another is that it’s a database and robust PHP-based programming language, which means that running a bunch of updates on a site is remarkably straightforward. In this post,
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MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: State of A/B Testing Report,” Unbounce and Ascend2. SMB marketers in the B2B sector say conversion rate optimization (CRO) is their top A/B testing priority in 2025, but a new report found most aren’t running A/B tests to improve CRO. The “State
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Since its start in 2023, where its first web awardee was crowned (Lauren Walker’s impeccable Rotating Sandwiches site) the Tiny Awards has been celebrating the “small, poetic, creative, and handmade” side of the internet – URL-based web experiences that sit outside the commercial realm, made by independent creatives. The sites entered into the Tiny Awards
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The Core Web Vitals Technology Report by the open source HTTPArchive community ranks content management systems by how well they perform on Google’s Core Web Vitals (CWV). The July update shows that every major platform has improved since June, but not all gains were equal. Joomla posted the largest month-over-month increase, while Duda ranked first
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After years of growth going up and to the right, retail media seems to have finally hit an inflection point — retail media networks want brand dollars and brands want attribution metrics. Until retail media can be seamlessly integrated with national brand campaigns (within budget constraints) the industry may remain at a standstill. Some companies
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Achieving lush, plentiful foliage can be a challenge for both physical and virtual gardeners and creators. I’ve just transplanted a lemon tree that’s promptly dropped most of its leaves and drooped almost to the ground, and my jasmines have been stripped by ants. I feel for anyone trying to make whole forests in 3D modelling
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Google published a new edition of its Search Quality Evaluator Guidelines. The update clarifies that the Your Money Your Life (YMYL) category now covers election and voting information, along with other government and civics topics that affect people’s lives. What’s New The YMYL framework now uses the label “YMYL Government, Civics & Society,” with the
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Today, Nielsen and Warner Bros. Discovery (WBD) announced a new multi-year measurement deal, covering measurement for all of WBD platforms. This new deal expands the partnership between the two companies as the media conglomerate gains key big data and advanced audience capabilities. WBD will continue to use Nielsen’s big data + panel offering as currency
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In January, the photographer Max Lancaster found himself touring a decommissioned submarine, the SAS Assegaai, in Simon’s Town, South Africa. Guided by a former crew member who had served on the watercraft in the 1980s, Max was struck by how the guide described life on the boat as “both isolating and full of camaraderie”, and
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Bias in search isn’t always negative. It’s easy to frame it as something sinister, but bias shows up for structural reasons, behavioral reasons, and sometimes as a deliberate choice. The real task for marketers and communicators is recognizing when it’s happening, and what that means for visibility, perception, and control. Two recent pieces got me
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Marketing has long been measured by the marketing-qualified lead (MQL). Entire budgets, campaigns and reporting cadences built around producing as many as possible, with targets backed into based on volume. The result was marketing teams churning out thousands through brute force and spamming. But MQLs are not revenue. They are proxies: single contacts who often
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