Paramount, Warner, and the Price of Consolidation

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Paramount, Warner, and the Price of Consolidation

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Newfold Digital Sells MarkMonitor As Part Of Strategic Refocus

Newfold Digital Sells MarkMonitor As Part Of Strategic Refocus

London-headquartered corporate domain management company Com Laude announced the acquisition of its competitor, MarkMonitor, previously one of the holdings of Newfold Digital. Newfold Digital Simplifies Portfolio Newfold Digital owns many top Internet brands like Yoast, Bluehost, Register.com, and Domain.com, all businesses that focus on small and medium-sized businesses. This divestiture may be a sign that

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Reinventing B2B with Ryan Nelsen

Reinventing B2B with Ryan Nelsen

What does it take to reinvent high-performance marketing? In this episode of Playbook Broken, we’re joined by Ryan Nelsen, CMO of StackAdapt, to get the playbook on AI-fueled advertising and strategic growth. With a proven track record at major tech companies like Qualtrics and MX, Ryan offers a masterclass on the future of enterprise marketing.

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SISTRIX Reports Sharp Drop In ChatGPT Web Searches

SISTRIX Reports Sharp Drop In ChatGPT Web Searches

SISTRIX reports that ChatGPT is triggering live web searches far less often for people who use the app without logging in. In daily spot-checks over the last two weeks, the share of answers that called the web fell from above 15% to below 2.5%. SISTRIX does not assign a cause and notes the observation applies

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What not to miss at next week’s Festival of Marketing

What not to miss at next week’s Festival of Marketing

From inspirational global brand leaders to deep dives on topics like effectiveness and growth, the event on 2 October has something to excite every marketer. Source

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KOTA reimagines Universal Production Partners’ website as a cinematic experience

KOTA reimagines Universal Production Partners’ website as a cinematic experience

For anyone working in creative digital spaces, the site is a reminder of what’s possible when design, technology, and storytelling meet. Today’s digital sphere is all about atmosphere, motion, and a sense of space that allows visitors to linger, explore, and absorb. KOTA’s code understands this better than most, providing subtle interactions that respond to

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How Web Performance Impacts Shareholder Value

How Web Performance Impacts Shareholder Value

Despite years of digital transformation talk, too many CEOs and CFOs still treat the corporate website as a necessary marketing expense, a sunk cost with limited upside. I have far too many CEO’s of billion-dollar companies who view it simply as an expensive interactive brochure, setting the tone for the company and dooming the web

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How Volvo is marketing its EVs in a moment of uncertainty

How Volvo is marketing its EVs in a moment of uncertainty

President Donald Trump’s so-called “big beautiful bill” ends a $7,500 electric vehicle tax credit at the end of this month, which could impact EV sales — not to mention economic headwinds and tariff effects on auto prices. Through it all, Volvo is trying to grow its market share in the U.S. from 1 to 2%

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Super Mario Galaxy 1 and 2 for Nintendo Switch are already causing controversy

Super Mario Galaxy 1 and 2 for Nintendo Switch are already causing controversy

Alongside the reveal of The Super Mario Galaxy Movie, the big news from Nintendo to mark Super Mario Bros’s 40th anniversary this month is the release of Super Mario Galaxy 1 and 2 for Nintendo Switch. The official release date isn’t until 2 October, but the package is already causing controversy. First, there’s the price

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How To Adapt To The New SEO Visibility Rules

How To Adapt To The New SEO Visibility Rules

This post was sponsored by Semji. The opinions expressed in this article are the sponsor’s own. For three decades, SEO has been the cornerstone of digital visibility. Keywords, backlinks, and technical optimization determined whether your brand appeared at the top of search results. However, the landscape is shifting, and it’s likely that if you’re reading

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‘Never My Intention to Make Light of the Murder of a Young Man’

‘Never My Intention to Make Light of the Murder of a Young Man’

Jimmy Kimmel has some things he wants to say. After ABC abruptly pulled Jimmy Kimmel Live from its lineup last Wednesday, the late night show returned to the air on Tuesday, with the host making his first statements since his show’s brief suspension. “As I was saying before I was interrupted,” Kimmel joked. “If you’re

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Most Americans Want AI Labels, Few Trust Detection

Most Americans Want AI Labels, Few Trust Detection

A new Pew Research Center survey reveals a gap between people’s desire to know when AI is used in content and their confidence in being able to identify it. Seventy-six percent say it’s extremely or very important to know whether pictures, videos, or text were made by AI or by people. Only 12% feel confident

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The 16 best HubSpot updates from August 2025

The 16 best HubSpot updates from August 2025

The August update was a big one for HubSpot. Between Inbound announcements and a flood of releases, HubSpot pushed hard on AI, personalization and data reliability, plus some long-awaited UX upgrades. We combed through the noise and narrowed it down to the 16 updates that will actually move the needle for your team. From AI-powered

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Why you won’t find the band Snooper without its posse of punk paper mâché characters

Why you won’t find the band Snooper without its posse of punk paper mâché characters

Listening to Snooper, the American rock band that started up in 2020 and has since rocketed to indie rock stardom, you get the impression that the band is made up of pranksters. The genre is “egg-punk”, which feels like a joke in of itself – characterised in the 2010s it’s defined by a satirical tone,

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Making SEO Personas Actionable Across Teams

Making SEO Personas Actionable Across Teams

Here’s what I’m covering this week: How to get the most out of personas in your day-to-day work across SEO, content, and the broader org. Because in the AI-search era, personas built from organic queries and prompts have value for every touchpoint: ad copy, sales scripts, support docs, product messaging. They carry the unfiltered language of

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‘Reassurance and stability’: What the TikTok US deal means for brands

‘Reassurance and stability’: What the TikTok US deal means for brands

As the US and China edge closer to a deal, experts believe what happens next will be “critical to TikTok America’s success”. Source

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Mercedes-Benz just proved print ads aren’t dead

Mercedes-Benz just proved print ads aren’t dead

In today’s digital age, you’d be excused for thinking that print is dead, but Mercedes-Benz’s latest ad proves quite the opposite. In its aspirational new campaign, the iconic car brand celebrates the dreamers, putting its fans behind the driver’s seat in an ingenious new newspaper ad. Print ads have been around for centuries, so trying

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How To Grow Brand Awareness When Traffic Stalls

How To Grow Brand Awareness When Traffic Stalls

This post was sponsored by AdRoll. The opinions expressed in this article are the sponsor’s own. Text‑heavy AI Overviews blocking your brand? The “People Also Ask” that you could scroll through forever, effectively hiding position 1? Knowledge panels and rich snippets hogging the view? The majority of people who entered a search query never made

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WTF is a chief AI officer, with The Washington Post’s Sam Han

WTF is a chief AI officer, with The Washington Post’s Sam Han

Chief AI officer is among the newest job titles in the media industry — and for obvious reasons. Seemingly every publisher is working to determine how to adapt to the era of AI Overviews. Less obvious, though, is what the role of chief AI officer actually entails and why a media company would want to

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MojiCo :: Behance

MojiCo :: Behance

Branding and packaging for a gardening brand MojiCo. MojiCo is a lifestyle brand based in Thailand, designed to bring joy to everyday life. Its first product collection launches with a DIY gardening concept — a complete experience aimed at people looking to connect with the world of plants in a fun, creative, and highly functional

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How AI Mode Will Redefine Paid Search Advertising

How AI Mode Will Redefine Paid Search Advertising

Search has always been a moving target. From the days when keyword match types and manual cost-per-click (CPCs) gave advertisers a sense of control, to the rise of Shopping ads, automated bidding, and Performance Max, Google has never stopped reshaping how search works. Every step has chipped away at some level of control for marketers

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