The insight group, known as The Think Party, will focus on the future of socialisation, to allow the brands involved to see “the whole picture”, not just a category-specific “slice”. Source
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Along with World Cup logos, the World Cup mascots are a big part of the identity of one of the biggest global sporting events, particularly for kids. I remember how much I loved Italia ’90’s Ciao, still easily the best World Cup mascot for me, and certainly one of the most abstract. The designs tend
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Pinterest has introduced new ad products focused on visual search, highlighted by ‘Top of Search’ ads. Currently in beta across all monetized markets, these ads can appear within the first ten search results and in Related Pins, targeting users as they begin discovering products. Why This Matters For Search Marketers Pinterest is a search platform
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The New York Times’ Cooking vertical has debuted a new baking video series and newsletter franchise led by Cooking writer Vaughn Vreeland, making the featured recipes free to access as part of a push to attract younger audiences into its subscription funnel. Although the Times plans to monetize the videos and newsletters with ads (there
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How To Art, a new book about art written by Kate Bryan with illustrations from the one and only David Shrigley, is fittingly named after the down to earth ethos of its author and illustrator. David, known for his simple satirical drawings, and Kate, who’s built an extremely respectable career in arts after years of
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YouTube released a video to clarify how its recent update to advertiser-friendly guidelines affects creators. The company acknowledged communication gaps and outlined what it has already done for previously affected uploads. What Changed? YouTube relaxed its rules about strong language at the beginning of videos, making it easier for creators to monetize their content. The
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The founder of Friend is betting on making enemies. Avi Schiffmann, CEO of the AI companion startup, poured more than $1 million dollars into a New York City subway takeover—plastering stations and cars across all five boroughs with stark white posters that practically beg to be defaced. “This is the world’s first major AI campaign.
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Just recently our design editor wrote about how the alternate album cover art trend was going too far. From Sabrina Carpenter to Charli XCX, it’s like artists can’t choose any more. The cynical among us might say that it’s ploy to milk the most diehard fans. Either way, artists are weakening the identities of their
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The How AI Search Can Drive Sales & Boost Conversions webinar, presented recently by Bartosz Góralewicz, touched on something that I think every marketer needs to understand about how people actually make decisions today. This isn’t just about Reddit anymore; we’re talking about the future of how brands actually connect with customers when they’re making
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For two decades, marketing was a game of visibility and performance metrics. We built funnels, tracked clicks and optimized journeys because we could see what was happening. We optimized for the “messy middle”: customer journeys we can track on the open web. The premise that we can see it all, track it all is obsolete.
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In the face of frightening times, especially for trans and non-binary folk, community is key. “Some double down, making sure their perspectives aren’t lost. Others step away from their practice to focus on direct activism. All need space for self care and for community care,” says Davy. More than just a marketplace, Queeriosities is a
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Let’s talk about an agentic future. As task-completing agents move from concept to adoption, their impact on how we discover and transact online will be significant. Websites won’t vanish, but in many cases, their utility will shrink as agents become the new intermediary layer between people and answers. Domains will still exist, but their value
Read MoreSEO will soon be relegated to a thing of the past; marketers need to start preparing for a GEO future immediately. Source
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Epic Games’s Fab Store is one of our favourite places to get free video game assets, whether that’s for use in Epic’s own hugely popular game engine, Unreal Engine 5, or elsewhere. But few free asset packs are a big as this. Games environment artist Maarten Hof’s‘s Modular Rural Cabin asset pack is part of
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Google updates Gemini 2.5 Flash with clearer step-by-step help, more structured responses, and stronger image understanding, now live in the Gemini app. Gemini 2.5 Flash adds step-by-step guidance aimed at homework and complex topics. Responses are formatted with headers, lists, and tables for faster scanning. Image understanding can explain detailed diagrams and turn
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Microsoft is building an AI marketplace for publishers, Meta talks AI content licensing deals, and more. Reddit and Pinterest and Facebook, oh my! It’s no secret that publishers are griping about the volatility of Google search referral traffic since the debut of AI Overviews last year. In a closed-door town hall session during the Digiday
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To stay inspired, Verna also steps away from the screen. “I work with my hands – printmaking, ceramics, paper-cutting. It reminds me to let go of perfection and be open to things evolving, or even falling apart.” That mindset, she says, keeps her creativity alive, especially when working within constraints. Still, for people outside the industry,
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Marketing professionals face one of the highest levels of potential AI disruption across all occupations, with 69% of marketing job skills positioned for transformation by generative AI, according to new data from Indeed. The analysis evaluated nearly 2,900 work skills against U.S. job postings and found that marketing is the fourth most exposed profession, trailing
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Banana Republic Mines Its Archive to Inspire Modern Brand Love With Archive, Banana Republic wants to engage longtime fans and court new ones Banana Republic Banana Republic has opened its vault, and everyone is invited in. The Gap Inc. brand has launched Banana Republic Archive, a digital platform where fans can purchase limited-edition vintage pieces
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The use of digital characters is growing fast not only in game development but also in animation for marketing and customer service. Nvidia‘s Audio2Face is one of the AI advances that has been speeding up the process of creating realistic facial animation synced to audio, and the GPU giant is now making it available to
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