Turn Data Into an Actionable AI Search Strategy AI search is transforming consumer behavior faster than any shift in the past 20 years. Many teams are chasing visibility, but few understand what the data actually means for their business or how to act on it. Join Mark Traphagen, VP of Product Marketing and Training at
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Data infrastructure vendor Fivetran signed a definitive agreement this week to merge in an all-stock deal with dbt Labs. It is the third merger or acquisition for Fivetran in the last five months. The combined company aims to deliver an open data infrastructure — unifying data movement, transformation, metadata and activation — while preserving freedom
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For creatives, the value is both practical and poetic. The tool doubles as a quick way to mock up colour combinations for projects while also deepening understanding of colour as an emotional and relational experience. “Our goal was to create an instrument that would empower exploration,” says Design & Practice co-founder Golnar Roshan. “By giving
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Is your brand ready for AI-driven SERPs? Search is evolving faster than ever. AI-driven engines like ChatGPT, Google SGE, and Bing Copilot are changing how users discover and trust brands. Traditional SEO tactics alone may no longer guarantee visibility or authority in Answer Engines. Discover five proven tactics to protect your SERP presence and maintain
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Getting brand positioning right is a challenge for any business and even more so for those trying to appeal to multiple audiences. Bus operator First Bus has been on a journey to make bus travel “desirable and attractive”, shifting its focus towards people, rather than product alone, and targeting two very different age demographics. “One
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I thought we’d pretty much wrapped up all big 3D printer announcements this year, but today – Bambu Lab has dropped details on its new P2S printer, which continues and redefines the P1-Series legacy. The P2S has been completely reengineered from the ground up, but what does this new machine offer exactly? And who is
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Google is rolling out a change to how ads appear in Search, and this time it’s focused on clarity and user control. Text ads will now be grouped under a single “Sponsored results” label that stays visible as you scroll. In addition, a new “Hide sponsored results” option lets users collapse the entire ad block
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A fundamental shift is underway in how consumers discover products and make purchasing decisions. Generative AI platforms, such as OpenAI’s ChatGPT, Anthropic’s Claude and Perplexity, among others, are becoming the new front door to the internet. Users are increasingly turning to conversational interfaces that synthesize information, personalize results and guide purchase decisions in real time.
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But Tehching didn’t only want to draw attention to the nature of time, he wanted to dissect the way humans refer to time, the way we perceive it, understand it and frame it. The artist often describes his work with the well trodden euphemism of ‘wasting time’, playing on the idea that most people would
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AI provides many ways to augment and assist how SEOs work. From analyzing SERP intent, to brainstorming content strategy for new pages, to running competitive analysis, to producing stakeholder-ready presentations, the possibilities are endless. More and more marketers are experimenting with AI prompts to use AI tools as an assistant where an effective prompt can
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Publicis Groupe has continued its winning streak, raising its 2025 organic growth outlook following strong third-quarter results. The numbers 5.7% – organic growth in Q3 5% to 5.5% – upgraded organic growth forecast for 2025 $4bn – net revenue in Q3, up 3.1% versus last quarter 7.1% – Q3 growth at Publicis’ U.S. offices, the
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If you’re hunting for a laptop for drawing, the Huawei MatePad 12 X is a strong new contender. Announced just last month, it’s a touchscreen tablet but comes with a detachable keyboard for versatile laptop functionality. And if you’re quick, you can get a fantastic launch deal that includes the new Huawei M-Pencil Pro stylus
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Google rolled out AI trending previews in Discover and will add a “What’s new” sports feed to U.S. mobile search in coming weeks. AI trending previews in Discover are live in the U.S., South Korea, and India. A sports “What’s new” button will begin rolling out in the U.S. in the coming weeks.
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Local businesses are asking more questions than ever about connected TV — and for good reason. After years of seeing CTV as something only big brands could afford, many SMBs are starting to explore what it might do for their marketing. In conversations with business owners and marketers across the Cleveland area, the same questions
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Over the years, the studio has also worked with some of the biggest names in tech, entertainment and sports, like Google, Netflix, Instagram, Dropbox, Apple, Disney, Hulu, and National Geographic. Despite all the success, working towards an industry with equal opportunities doesn’t come without roadblocks. The death of George Floyd and the Black Lives Matter
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YouTube is launching an all-new timeline editor for Shorts that puts video clips, overlays, and audio in one unified view. The update responds to creator requests for more precise controls inside the YouTube app. What’s New The editor adds timeline-level controls you can use without switching modes. You can trim and reorder clips via drag-and-drop
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Budget is eight times more likely to drive effectiveness than ROI When it comes to driving advertising effectiveness, scale trumps efficiency, according to new IPA research from Les Binet and Medialab Group chief data officer Will Davis. The researchers analysed winning IPA Effectiveness Award case studies, and found that ROI only accounts for 11% of
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Leaving behind my iPad Pro for a week-long trip to Autodesk University 2025 felt reckless. Apple’s tablet has long been my creative safety net, the ideal go-to for a distracting doodle, its power and speed more than capable of most tasks, and, of course, Procreate. But for a return flight from London to Nashville, I
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What if your SEO strategy could predict what customers want before they even search? The shift from keyword-centric to behavior-driven SEO is important. When you understand why people search, not just what they search for, your content naturally becomes more relevant and your performance more sustainable. Google processes over 5 trillion searches annually, and many
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It’s no understatement to say that 2025 has been a rollercoaster year for the media agency world. From the frenetic pace of consolidation taking place mainly across independents as a result of the looming close of Omnicom’s acquisition of Interpublic Group to the constant win-and-lose battle for clients, there’s been so small amount of change
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