Everyone is scrambling to incorporate AI. But what takes priority? Is generative engine optimization (GEO) replacing traditional SEO? Should you shift budget from traditional SEO to AI content experiments? Watch this on-demand SEO webinar to see how to prioritize SEO vs. AI search based on your business model. Before You Reallocate SEO Budget, Validate Where
Read More
Mobile adtech giant AppLovin is shaking up its upper ranks with a new chair of the board and the impending departures of both its chief technologist and its chief legal officer. Adam Foroughi, AppLovin’s CEO and cofounder, stepped down as chairman of the board last week, according to an SEC filing made Tuesday. He was
Read More
For anyone questioning the point of NASA’s Artemis II lunar flyby, we finally have an answer. With the incredible moon photos from Artemis II handing Apple iPhone ad ops, people have been revisiting previous lunar imagery, and they’ve made a startling discovery. We’re all familiar with the ‘man in the moon’ formed by the dark
Read More
AI can scale your PESO Model strategy, but it can’t replace judgment. Shelly Verkamp explains where AI adds value and where human insight is irreplaceable. The post AI Runs the System. You Run the Strategy. first appeared on Spin Sucks.
Read More
The next time you ask an AI what product to buy, which agency to hire, or which software platform actually works, pay attention to where the answer comes from. Increasingly, it does not come from the vendor’s own website. It comes from a stranger’s Reddit comment written eighteen months ago, upvoted 847 times by people
Read More
Canva is acquiring Simtheory, an AI collaboration and agent platform, and Ortto, a customer data and marketing automation platform — two moves that push the company further into marketing execution. These are just the latest in a series of acquisitions that make it clear Canva is expanding beyond creative tools and positioning itself closer to
Read More
div:not(.PrimaryNav-siteSearch-yuO) :focus-visible{outline:1px solid var(–be-one-off-custom-outline-color, var(–be-accessibility-outline-color));outline-offset:3px}.PrimaryNav-hamburgerMenu-iBG :focus-visible{outline:1px solid var(–be-one-off-custom-outline-color, var(–be-accessibility-outline-color));outline-offset:3px}.PrimaryNav-transparentStrip-u4D :focus-visible{outline:1px solid #fff;outline-offset:3px}.PrimaryNav-transparentStrip-u4D .PrimaryNav-skipContent-y_5,.PrimaryNav-transparentStri
Read More
This post was sponsored by Victorious. The opinions expressed in this article are the sponsor’s own. Improving search visibility across traditional and AI search requires evolving our methods and updating how teams work together to improve outcomes. Content teams and SEO teams have always needed each other. But with AI search raising the bar on
Read More
As the Possible conference heads into year four when it opens for business on April 27, it will not only practically double its footprint but it’s expecting close to 20% more attendees than in 2025 — bumping up from 5,400 to 6,500 expected this year, according to its co-founder and leading man, Christian Muche. According
Read More
EG:Even though you have these new typefaces, what feels consistent is the general typographic eclecticism and page structure the magazine has always had. Did the grid change at all? GB:The grid is relatively similar. We like that seven-column grid – it has a smaller column where you can put captions and that kind of thing which
Read More
I’ve been putting this one off. Not because the argument is hard to make – it isn’t – but because the behavior it’s about has been a fixture of the SEO industry for as long as I’ve worked in it. The shiny new object arrives, the FOMO kicks in, the conference decks update, and an
Read More
This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. Late last year, Netflix signed a series of deals that effectively served as the starting gun for an industrywide race for podcasting talent. In October,
Read More
Pokémon Champions may have just dropped on the Switch, but in honour of today’s Trading Cards for Grown-ups Day (yes, that’s a thing), I’m taking a moment to appreciate the more analogue side of the fandom. Whether you’re a trading card fanatic or simply just looking for some Pokémon goodies to expand your collection, there
Read More
Google’s March core update has finished rolling out, according to the Google Search Status Dashboard. The dashboard updated at 6:12 AM PDT on April 8 with the completion note: “The rollout was complete as of April 8, 2026.” The update began on March 27 at 2:00 AM PT, making the total rollout 12 days. That’s
Read More
Marketers who put their inbound strategy on the shelf in the past year can now put their Inbound conference mugs and SWAG alongside it. HubSpot renamed its annual Inbound conference, which takes place in September in Boston, to Unbound. A note on the event’s site explains the company’s thinking: “This evolution is our response to
Read More
A current carried across seventy-five years—one shared spirit, unfolding through twelve moments in time. Relay of Light, the 2022 calendar for Taiwan Power Company, begins with an archive—yet does not remain within it. Instead, it drifts, reassembles, and reimagines. Fragments of history are translated into a visual language where time is no longer linear, but
Read More
Google’s John Mueller answered a question about duplicate URLs appearing after a site structure change. His response offers clarity about how Google handles duplicate content and what actually influences indexing and ranking decisions. Concern About Duplicate URLs And Ranking Impact A site owner had changed the URL structure of their web pages then later discovered
Read More
This week’s Future of TV Briefing looks at the rare practice of YouTube channels offering TV-style make-goods to sponsors as TV-style shows become more commonplace. Recently I was talking with Donut Media’s head of brand partnerships Amanda Klein. The Recurrent-owned media company’s YouTube videos are receiving about 45% of their viewership on TV screens. Coinciding
Read More
There are a couple of things that could be happening here, without getting too personal or knowing your scenario. First, let’s just acknowledge you’ve gone through a massive gear shift. Getting into an industry after graduating is such a huge new chapter, both mentally and physically, and you’ve only been in the field for a
Read More
Google CEO Sundar Pichai said AI models could break widely used software and that prices for black-market zero-day exploits may be falling. The comments came during a conversation on the Cheeky Pint podcast with Stripe CEO Patrick Collison. What Pichai Said The discussion touched on constraints facing AI infrastructure buildout when Pichai turned to security
Read MoreFor more professional opportunities join our newsletter.
