Why Every Streamer Suddenly Wants a Podcast Strategy

April 9, 2026

Why Every Streamer Suddenly Wants a Podcast Strategy

This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. Late last year, Netflix signed a series of deals that effectively served as the starting gun for an industrywide race for podcasting talent. In October,

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Published by adweek.com