As every brand and retailer grapples with the implications of artificial intelligence, they’re having to ask themselves tough questions about where they will and won’t use AI, and what their guiding principles are as they experiment with seemingly endless use cases. E.l.f. Beauty’s guiding principle is simple, according to its chief digital officer, Ekta Chopra.
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Sometimes, on the odd occasion, as creatives all know, you can get pretty lucky with ideas. In a recent project for Belgium’s largest fine food store Rob The Gourmets’ Market, the studio took on the packaging design for its first craft beer collaboration with Brussels Brewery En Stoemelings. “In the case of Rob beer, the
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Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! In “The Science Of How AI Pays Attention,” I analyzed 1.2 million ChatGPT responses to understand exactly how AI reads a page. In “The Science Of How AI Picks Its Sources,” I analyzed 98,000 citation rows to understand which pages make it into
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After more than 50 years, the United States is heading back to the moon. On Wednesday afternoon, NASA is set to launch the four-person Artemis II mission on a 10-day trip that will orbit the moon and return. The mission will see the astronauts, Commander Reid Wiseman, pilot Victor Glover, astronaut Christina Koch, and Canadian
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I’ll admit I’m a sucker for trends, so when matcha drinks started gaining popularity, I was straight on it, but spending a fortune on the coffee shop variety was quickly burning a hole in my pocket. In search of an alternative to Blank Street, I started DIYing my own matcha at home and quickly realised
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Google’s Gary Illyes published a blog post explaining how Googlebot’s crawling systems work. The post covers byte limits, partial fetching behavior, and how Google’s crawling infrastructure is organized. The post references episode 105 of the Search Off the Record podcast, where Illyes and Martin Splitt discussed the same topics. Illyes adds more details about crawling
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Hightouch announced today direct data onboarding integrations with The Trade Desk and Yahoo DSP. The integrations will allow media networks to list and monetize audiences in self-service ad marketplaces without paying secondary marketplace fees. Hightouch said this will roughly halve total marketplace fees compared to traditional onboarding options. Those traditional onboarding solutions require media networks
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(Client) AUGUST NEW YORKBenji Batiste (Service) Brand IdentityApplication design (Tools) FigmaAdobe IllustratorAdobe IndesignAdobe Photoshop (Description) Brand Identity System and Web Page Design for NY based florist brand AUGUST NEW YORK.AUGUST is a floral design house operating in the logic of architecture and the discipline of couture.Botanical material is sculptural media. Their work is spatial, structural, ceremonial.
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AI search is dominating the strategy conversation right now, and everyone is hearing the same thing from clients and directors: “What’s our AI search plan?” The instinct is to optimize everywhere, ChatGPT, Perplexity, Gemini, and move fast. But before you reallocate budget or rewrite your GEO roadmap, there’s a more useful question to ask first:
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As brands pour more budget into creator marketing, demand is growing for unified measurement across organic, paid, and creator content. That gap has created an opening for platforms promising to unify those workflows. Influencer marketing platform CreatorIQ and AI-native customer experience management platform Sprinklr have partnered to build a connected operating model that combines creator intelligence,
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The Royal College of Art, the longstanding arts institution founded in 1837, knows the power of adaptation. Today, for many creatives, artists and designers, the complexities of the job market have brought their future career prospects into question, and the demand for specialised expertise is on the rise. The RCA is offering a gateway to
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Jobs with the highest potential for AI-assisted productivity gains also face the highest projected job losses, according to a new index from Digital Planet at Tufts University’s Fletcher School. The American AI Jobs Risk Index ranks 784 U.S. occupations, 530 metro areas, 50 states, and 20 industry sectors by vulnerability to AI-driven job loss. All
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Our industry is in a critical phase of AI transformation that’s less about tools and more about intent, sequencing, and discipline. There’s not yet a tried-and-true playbook for AI applications in marketing, but there are a few best practices emerging for C-suite marketers looking to move from experimentation to business impact. Together with Professor Jim
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Art supplies can be expensive, which is why it’s a good idea to stock up when the sales come along. At the moment, it’s Amazon’s Big Spring Sale and there are bargains to be had on a range of art sets. I’ve included some more expensive sets, like the excellent Ohuhu 320 markers set but
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Google’s Gary Illyes and Martin Splitt used a recent episode of the Search Off the Record podcast to discuss whether webpages are getting too large and what that means for both users and crawlers. The conversation started with a simple question: are websites getting fat? Splitt immediately pushed back on the framing, arguing that website-level
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The 2025 MarTech Replacement Survey, which offers a look at the application marketing teams replaced in 2025 and why, found a level of stability never before seen in its history. For the past five years, the survey found marketing automation platforms (MAPs) were the most-replaced tool in the martech. But in 2025, the survey found
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Moritz Feed Doc Rebranding Redesign of the logo for the Barcelona film and fashion festival, Moritz Feed Dog by integrating the graphic codes of the two universes that define the festival to create a clear, recognizable, and contemporary logo capable of representing this duality and reinforcing its personality.
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Google quietly updated its list of user-triggered fetchers to include a new one called Google-Agent. The new agent will be used by its Project Mariner tool that began as an AI browser agent and may now be part of a pivot to compete with OpenClaw-style personal agents. OpenClaw OpenClaw is a new type of personal
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In many ways, the week of March 23 was one of the worst in recent memory for both Meta and YouTube, as courts in New Mexico and California ruled that they were found liable for harming young users (read teenage and younger) by using addictive tactics. Although the actual amounts of damages represent not even
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New England’s own Jordan’s Furniture has had a sleek makeover – thanks to Boston-based design director Allie Hughes and TBWA\Chiat\Day, who’ve kept company with brands such as Gatorade, Jack Daniels, Adidas and Pedigree. Jordan’s Furniture is iconic, a company known for its integration into its communities in more ways than just retail. “For a brand
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