Paramount, Warner, and the Price of Consolidation

Featured Stories

The GRADIENT

Paramount, Warner, and the Price of Consolidation

Read More

Industry News

Tickets now available for November’s Nicer Tuesdays!

Tickets now available for November’s Nicer Tuesdays!

After the success of our Nicer Tuesday in October, we’re bouncing back with an exciting and new line-up. Join us for another knock-out event at EartH Hackney for our November Nicer Tuesdays in London. At this month’s event, you can expect talks from Felipe Rocha and Leo Porto, founders and creative directors of the New

Read More
New WordPress Vibe Coding Simplifies Building Websites

New WordPress Vibe Coding Simplifies Building Websites

10Web, an AI website-building platform, launched Vibe for WordPress, an AI-based site builder that works natively with WordPress. Vibe for WordPress aims to simplify and scale the process of creating websites. Conversational AI WordPress Development Vibe for WordPress enables users to build websites by explaining what they need in conversational language. It generates a working

Read More
Mark Consuelos-Backed Soccer Club Makes Authenticity Its Big Pitch

Mark Consuelos-Backed Soccer Club Makes Authenticity Its Big Pitch

When it comes to marketing an international soccer club, Mark Consuelos and business partner Matt Rizzetta have common goals. In 2022, Rizzetta, Consuelos, Kelly Ripa, and other partners acquired Italy-based Campobasso FC, subsequently growing the club from an amateur team to one that rose in the professional ranks and became the subject of a Disney

Read More
5 expert tips for tasteful fall porch decor

5 expert tips for tasteful fall porch decor

Halloween is nearly upon us and plenty of people are decorating their porches appropriately, but if you’re looking for a look that is less ghostly and more classy and autumnal, then you might want to consider these fall decor ideas. They’ll help you create something that’ll last a bit longer and won’t scare anyone away.

Read More
How To Manage Brand Safety In PPC

How To Manage Brand Safety In PPC

Brand safety has always been part of the conversation in digital advertising, but recent shifts in the broader media landscape have brought new layers of complexity. Advertisers today are working in a climate where audience expectations, platform behavior, and public scrutiny intersect in ways that are not always easy to predict – or to manage.

Read More
The TikTok-fueled shift B2B marketers can’t afford to ignore

The TikTok-fueled shift B2B marketers can’t afford to ignore

A sophomore finance major checks her phone between classes. Three brand messages await her response: One offers $200 for an Instagram Reel. Another asks her to review ergonomic desk accessories. A third invites her to promote a meal kit service to her 8,000 followers. She declines the meal kit — her audience leans toward personal

Read More
What if Indian typography refused to play ‘catch-up’ with the west?

What if Indian typography refused to play ‘catch-up’ with the west?

Kshitij began to investigate this overlooked gap in Indic typography surrounding digital numerals and modular type systems during his undergraduate degree, which led him to create 12:40, a monolinear typeface built on a grid that unites Latin, Devanagari and Urdu without erasing their individuality. Inspired by “old technologies and segmented displays” like those on the

Read More
Why Authority In Online Communities Such As Reddit And Quora Matters

Why Authority In Online Communities Such As Reddit And Quora Matters

Online communities have infiltrated the internet, appearing at the top of search engine results pages (SERPs) for most queries. They play an integral role in shaping brand perception, purchasing decisions, and search visibility. Reddit now sees more than 110.4 million daily users and 416.4 million weekly active users. Quora, on the other hand, also receives

Read More
Marketing recruitment woes persist as brands eye cuts

Marketing recruitment woes persist as brands eye cuts

More than a fifth (22.8%) of marketing leaders expect to make cuts in the next three months, according to exclusive IPA Bellwether data for Marketing Week. Recruitment woes for marketers are likely to continue as hiring intention remains low. After reaching a four-year low in April, employment prospects for marketers continue to stagnate as

Read More
Apple is still the best brand in the world, according to Interbrand’s report

Apple is still the best brand in the world, according to Interbrand’s report

Interbrand has released its annual Best Global Brands ranking and there’s very little movement at the top. The top five are Apple, Microsoft, Amazon, Google and Samsung in that order, showing that Apple is still… well…. the Apple of many eyes. Other notable brands that rose up through the ranks include Nvidia, Instagram, YouTube, Uber

Read More
Google Says What Content Gets Clicked On AI Overviews

Google Says What Content Gets Clicked On AI Overviews

Google’s Liz Reid, Vice President of Search, recently said that AI Overviews shows what kind of content makes people click through to visit a site. She also said that Google expanded the concept of spam to include content that does not bring the creator’s perspective and depth. People’s Preferences Drives What Search Shows Liz Reid

Read More
Factiva Dow Jones collective AI licensing

Factiva Dow Jones collective AI licensing

AI royalties are finally on the table for small and midsize publishers. Don’t credit OpenAI’s ChatGPT, credit corporate LLMs — enterprise RAG is what’s creating royalty revenue for publishers. RAG — retrieval augmented generation — kicks in when a user (or system) prompts the LLM, which then pulls the relevant content from various sources to deliver

Read More
Could Claude or ChatGPT be the next Apple?

Could Claude or ChatGPT be the next Apple?

Then there’s the harder challenge: love is hard to engineer. Yes, AI companies need to be intentional and keep pace technologically to be adopted, but to become absorbed and integrated deeply into our lives, they need to make a stamp culturally. Right now, “people readily switch between different [AI] models as new capabilities emerge,” Andrew

Read More
Top 10 Content Management Systems (Oct 2025)

Top 10 Content Management Systems (Oct 2025)

WordPress remains the dominant force in content management systems, powering 43.3% of websites surveyed and holding a 60.7% share among sites using a CMS, according to W3Techs (October 2025). That is still a commanding lead, but it marks a sustained decline from its peak of 65.2% in 2022 and is back to the same level

Read More
Actor Martin Sheen Highlights MSNBC Live Event

Actor Martin Sheen Highlights MSNBC Live Event

Top of the Ticker: Legendary actor Martin Sheen was the highlight of this year’s MSNBC Live ‘25: This is Who We Are, a live community event. Sheen sat down with anchor Nicolle Wallace for a live taping of The Best People with Nicolle Wallace podcast. He spoke about his lifelong dedication to political activism and

Read More
Creality’s newest 3D scanner is already $540 off

Creality’s newest 3D scanner is already $540 off

If you’re into 3D scanning, then you might already be familiar with Creality’s most recent product, the Sermoon S1. This 3D scanner is so new to the market that we haven’t even had the chance to review it yet or conclude if it could be one of the best 3D scanners out there for creatives

Read More
Study Shows 2-5 Weekly TikToks Deliver Biggest View Increase

Study Shows 2-5 Weekly TikToks Deliver Biggest View Increase

Buffer’s analysis of 11.4 million TikTok posts from over 150,000 accounts reveals that posting 2-5 times per week delivers the steepest per-post view increase. The study challenges the usual recommendation to post multiple times daily by demonstrating that the benefits decrease after the initial increase in posting frequency. Data scientist Julian Winternheimer employed fixed-effects regression

Read More
Agentic commerce is here, and consumers want it to help find deals

Agentic commerce is here, and consumers want it to help find deals

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: Klaviyo’s Global AI Shopping Index. Click to enlarge. AI is already disrupting online shopping and it will continue to do so, according to a report by Klaviyo. Klaviyo’s Global AI Shopping Index (registration required), declares AI to be at the center of

Read More
Video artist Ramin Rahni uses an analogue synthesiser to create glitchy “paintings”

Video artist Ramin Rahni uses an analogue synthesiser to create glitchy “paintings”

Ramin Rahni is a biologist by training – this makes sense looking at his animated digital landscapes, the geometric formula of which are clearly informed by a STEM mind. His tools are also far from typical – he uses an LZX anaolog modular synthesiser to generate shapes and mix colour with pre-programmed electronic modules. The

Read More
AI Is Changing Local Search Faster Than You Think

AI Is Changing Local Search Faster Than You Think

1. How AI Overviews and AI Mode Are Disrupting Local Search Visibility “Our data showed a noticeable drop in organic traffic where AI overviews are displacing maps. For local businesses, this means you could still be the best option nearby but never appear unless the query is explicitly local. ‘Best near me’ triggers maps, but

Read More

Join Our Newsletter

For more professional opportunities join our newsletter.