The French technology group Positive acquired Surfer, the popular content optimization tool. The acquisition helps Positive create a “full-funnel” brand visibility solution together with its marketing and CRM tools. The acquisition of Surfer extends Positive’s reach from marketing software to AI-based brand visibility. Positive described the deal as part of a European AI strategy that
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Ogilvy has named Guillermo Vega chief creative officer for North America, the agency confirmed to ADWEEK. Vega, who since 2022 has led creative for The Coca-Cola Company across the WPP Open X network, expands his remit to oversee creative vision and output across all of Ogilvy’s capabilities and clients in its largest region. He succeeds
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Our Mumbai correspondent speaks to creative people using their skills and networks to rise up against political oppression across the subcontinent.
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I just got back from San Diego and Toronto, where I spoke at Ahrefs Evolve and SEO IRL – both of which were fantastic. A lot of people I met subscribed to the Growth Memo. Thank you all for coming out! Image Credit: Kevin Indig I also had the pleasure of facilitating a 3h mastermind with leaders
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Marketers are trained to look for what makes their brand different — to find the rational reason someone should choose them over everyone else. But what if that instinct is no longer working? In the ‘90s sitcom “Seinfeld,” Jerry’s friend George Costanza reaches that same kind of breaking point. Nothing in his life is going
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After working as a concept artist and illustrator in the entertainment industry for several years, Alexander “Minze” Thümler is now focusing on his own graphic novel. That’s provided him with new challenges and also opportunities to try new things beyond his usual approach to his digital art for customers. We asked him to talk us
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GEO/AEO is criticized by SEOs who claim that it’s just SEO at best and unsupported lies at worst. Are SEOs right, or are they just defending their turf? Bing recently published a guide to AI search visibility that provides a perfect opportunity to test whether optimization for AI answers recommendations is distinct from traditional SEO
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What’s in a name, you ask? In the case of MMA, a lot, given that those three letters have worked hard to reinvent themselves over the last 15 years. The marketing organization known as MMA Global, and headed by Greg Stuart for the last decade and a half, is again renaming itself while still employing
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Soho Radio is an online radio station that broadcasts between Soho and New York City. It first opened its doors in Soho’s Great Windmill Street – a location that the Wonderhood Design’s office sits adjacent to. Recently, the studio took on it’s old neighbours rebrand – a new visual universe to mark ten years of
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The Wikimedia Foundation (WMF) reported a decline in human pageviews on Wikipedia compared with the same months last year. Marshall Miller, Senior Director of Product, Core Experiences at Wikimedia Foundation, wrote that the organization believes the decline reflects changes in how people access information, particularly through AI search and social platforms. What Changed In The
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Last month, Bad Bunny explained to i-D magazine why his world tour wouldn’t stop in the United States. “There was the issue of, like, fucking ICE could be outside [the venues],” he said. “It’s something that we were… very concerned about.” Without quite intending to, Mr. Bunny was also pointing out a growing macroeconomic issue:
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Apple has just announced the M5 MacBook Pro to the excitement of laptop users everywhere. But if you are looking for a portable machine you can take anywhere, you’re in luck because it looks like Apple is pushing sales of the Mac mini by slashing models in price by $100+ across different retailers. If you
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SEO and marketing are driven by the choices that you make, and those choices should be guided by clear, trustworthy data. Having a range of sources that you track on a regular basis helps you to stay informed and to speak with authority in meetings with C-suite and clients. Enable your strategies with real-world insights
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The tech world is full of what appear to be odd partnerships, and some of the announcements at last week’s Dreamforce conference put that on full display. Everyone knows Salesforce wants to be synonymous with AI — and agentic AI in particular. It opened Dreamforce with the introduction of Agentforce 360, the latest version of
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In Bugonia, Vasilis consciously restricts superfluous elements and allows the frames to breathe. Before working on any draft, the studios send him tens of thousands of film stills. Then the cutting begins: Emma Stone’s ears from one image might be joined with her face from another. It all needs to fit just right without appearing
Read MoreLast week, I shared the largest usability study of AI Mode, and it revealed how users interact with the new search surface: They focus on the AI Mode text first 88% of the time, ignore link icons, and rarely click out. This week, for Part 2, I’m covering what’s measurable, what’s guesswork, and what’s possibly
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Strongbow has been on a journey to become “the world’s most inclusive cider brand” by reorienting its approach to driving accessibility “from the end to the beginning” of the process, says the brand’s marketing director. While it may previously have been viewed as a “dark, masculine brand”, Rachel Holms, marketing director at parent company Heineken,
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Jonathan Ford is the founding partner and group creative director of Pearlfisher, a multi-disciplinary design studio shaped by intelligence and imagination. Working with influential global brands like McDonald’s and Jim Beam, Pearlfisher strives to create a unique ‘wantability’ with each project, building desire and timeless value for its clients. Under Jonathan and his partner’s lead,
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At the end of 2022, OpenAI launched ChatGPT and opened up an easy-to-access interface to large language models (LLMs) for the first time. The uptake was stratospheric. Since the explosive launch, ChatGPT hasn’t shown signs of slowing down in developing new features or maintaining worldwide user interest. As of September 2025, ChatGPT now has a
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L’Oréal is building a data layer beneath its creator economy push. The cosmetics giant is looking for partners to help make sense of the data from all its creator campaigns, according to two separate sources familiar with the plans. Think of it as a search for creator-CRM specialists but with a layer of predictive analytics
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