SEO and marketing are driven by the choices that you make, and those choices should be guided by clear, trustworthy data. Having a range of sources that you track on a regular basis helps you to stay informed and to speak with authority in meetings with C-suite and clients. Enable your strategies with real-world insights
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The tech world is full of what appear to be odd partnerships, and some of the announcements at last week’s Dreamforce conference put that on full display. Everyone knows Salesforce wants to be synonymous with AI — and agentic AI in particular. It opened Dreamforce with the introduction of Agentforce 360, the latest version of
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In Bugonia, Vasilis consciously restricts superfluous elements and allows the frames to breathe. Before working on any draft, the studios send him tens of thousands of film stills. Then the cutting begins: Emma Stone’s ears from one image might be joined with her face from another. It all needs to fit just right without appearing
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Last week, I shared the largest usability study of AI Mode, and it revealed how users interact with the new search surface: They focus on the AI Mode text first 88% of the time, ignore link icons, and rarely click out. This week, for Part 2, I’m covering what’s measurable, what’s guesswork, and what’s possibly
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Strongbow has been on a journey to become “the world’s most inclusive cider brand” by reorienting its approach to driving accessibility “from the end to the beginning” of the process, says the brand’s marketing director. While it may previously have been viewed as a “dark, masculine brand”, Rachel Holms, marketing director at parent company Heineken,
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Jonathan Ford is the founding partner and group creative director of Pearlfisher, a multi-disciplinary design studio shaped by intelligence and imagination. Working with influential global brands like McDonald’s and Jim Beam, Pearlfisher strives to create a unique ‘wantability’ with each project, building desire and timeless value for its clients. Under Jonathan and his partner’s lead,
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At the end of 2022, OpenAI launched ChatGPT and opened up an easy-to-access interface to large language models (LLMs) for the first time. The uptake was stratospheric. Since the explosive launch, ChatGPT hasn’t shown signs of slowing down in developing new features or maintaining worldwide user interest. As of September 2025, ChatGPT now has a
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L’Oréal is building a data layer beneath its creator economy push. The cosmetics giant is looking for partners to help make sense of the data from all its creator campaigns, according to two separate sources familiar with the plans. Think of it as a search for creator-CRM specialists but with a layer of predictive analytics
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After the success of our Nicer Tuesday in October, we’re bouncing back with an exciting and new line-up. Join us for another knock-out event at EartH Hackney for our November Nicer Tuesdays in London. At this month’s event, you can expect talks from Felipe Rocha and Leo Porto, founders and creative directors of the New
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10Web, an AI website-building platform, launched Vibe for WordPress, an AI-based site builder that works natively with WordPress. Vibe for WordPress aims to simplify and scale the process of creating websites. Conversational AI WordPress Development Vibe for WordPress enables users to build websites by explaining what they need in conversational language. It generates a working
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When it comes to marketing an international soccer club, Mark Consuelos and business partner Matt Rizzetta have common goals. In 2022, Rizzetta, Consuelos, Kelly Ripa, and other partners acquired Italy-based Campobasso FC, subsequently growing the club from an amateur team to one that rose in the professional ranks and became the subject of a Disney
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Halloween is nearly upon us and plenty of people are decorating their porches appropriately, but if you’re looking for a look that is less ghostly and more classy and autumnal, then you might want to consider these fall decor ideas. They’ll help you create something that’ll last a bit longer and won’t scare anyone away.
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Brand safety has always been part of the conversation in digital advertising, but recent shifts in the broader media landscape have brought new layers of complexity. Advertisers today are working in a climate where audience expectations, platform behavior, and public scrutiny intersect in ways that are not always easy to predict – or to manage.
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A sophomore finance major checks her phone between classes. Three brand messages await her response: One offers $200 for an Instagram Reel. Another asks her to review ergonomic desk accessories. A third invites her to promote a meal kit service to her 8,000 followers. She declines the meal kit — her audience leans toward personal
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Kshitij began to investigate this overlooked gap in Indic typography surrounding digital numerals and modular type systems during his undergraduate degree, which led him to create 12:40, a monolinear typeface built on a grid that unites Latin, Devanagari and Urdu without erasing their individuality. Inspired by “old technologies and segmented displays” like those on the
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Online communities have infiltrated the internet, appearing at the top of search engine results pages (SERPs) for most queries. They play an integral role in shaping brand perception, purchasing decisions, and search visibility. Reddit now sees more than 110.4 million daily users and 416.4 million weekly active users. Quora, on the other hand, also receives
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More than a fifth (22.8%) of marketing leaders expect to make cuts in the next three months, according to exclusive IPA Bellwether data for Marketing Week. Recruitment woes for marketers are likely to continue as hiring intention remains low. After reaching a four-year low in April, employment prospects for marketers continue to stagnate as
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Interbrand has released its annual Best Global Brands ranking and there’s very little movement at the top. The top five are Apple, Microsoft, Amazon, Google and Samsung in that order, showing that Apple is still… well…. the Apple of many eyes. Other notable brands that rose up through the ranks include Nvidia, Instagram, YouTube, Uber
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Google’s Liz Reid, Vice President of Search, recently said that AI Overviews shows what kind of content makes people click through to visit a site. She also said that Google expanded the concept of spam to include content that does not bring the creator’s perspective and depth. People’s Preferences Drives What Search Shows Liz Reid
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AI royalties are finally on the table for small and midsize publishers. Don’t credit OpenAI’s ChatGPT, credit corporate LLMs — enterprise RAG is what’s creating royalty revenue for publishers. RAG — retrieval augmented generation — kicks in when a user (or system) prompts the LLM, which then pulls the relevant content from various sources to deliver
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