The GRADIENT: Why Taste Is the New Moat

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The GRADIENT

The GRADIENT: Why Taste Is the New Moat

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4 Expert Tips To Reach More Inboxes

4 Expert Tips To Reach More Inboxes

This post was sponsored by Campaign Monitor. The opinions expressed in this article are the sponsor’s own. Does it seem like fewer emails are getting delivered? Are bounce rates and spam numbers too high for your liking? Your well-crafted campaigns are at risk. They are at risk of missing the mark if deliverability isn’t a

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Sainsbury’s CMO Mark Given named Marketer of the Year

Sainsbury’s CMO Mark Given named Marketer of the Year

The grocer’s chief technology, data and marketing officer has been awarded the title of Marketer of the Year at the Marketing Week Awards 2025. Sainsbury’s chief technology, data and marketing officer Mark Given has been named Marketer of the Year at the 2025 Marketing Week Awards. Given was selected from the Marketing Week Top 100

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Weareseventeen rebrands as Seventeen, with a suite of bespoke icons inspired by each team member’s personality

Weareseventeen rebrands as Seventeen, with a suite of bespoke icons inspired by each team member’s personality

This ethos shines in the studio’s new positioning – Odd Minds. ‘Odd’ represents the agency’s dedication to non-conformity and originality, while ‘Minds’ represents the plurality of the business, and the creative heads that come together to make it what it is. It’s also visualised in a suite of personalised icons. “We asked each person to

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Search Engine Journal Is Hiring!

Search Engine Journal Is Hiring!

We’re looking for a powerhouse project manager to keep our marketing team inspired and on track. This is a Philippines-based, fully-remote position working on U.S.-adjacent hours (8 p.m. – 4 a.m. PHT) to be my partner in crime execution on some exciting projects. We do things a little differently here, and we’ve learned that culture

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Amazon launches AWS RTB Fabric to power RTB in the cloud

Amazon launches AWS RTB Fabric to power RTB in the cloud

The ad dollars are nice but the real prize for Amazon is the infrastructure itself – the rails on which the entire system runs. Up until now that’s been the quiet part of its ad strategy. Moving forward it’s saying it out loud. The company is launching a managed cloud network built specifically to handle

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This digital artist’s work is all about failed paradises

This digital artist’s work is all about failed paradises

Based in Paris, Marius Villard is a concept artist who focuses on worldbuilding, visdev and general environment. With a love of black-and-white photography, he cites the Iranian photographer Abbas Attar as a perhaps unusual inspiration for a digital artist, but this influence can be seen in the expressive spontaneity of much of his work. Marius

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AI, Automation, And The Fight For Visibility

AI, Automation, And The Fight For Visibility

If you manage PPC campaigns, you’ve seen it. Platforms are making more decisions without asking you first. Campaign types keep consolidating into AI-first formats like Performance Max and Demand Gen. The granular controls you used to rely on keep disappearing or moving behind automation. A year ago, Performance Max still felt experimental. Now it’s often

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Could the Next Hit Podcaster Be… Your CFO?

Could the Next Hit Podcaster Be… Your CFO?

On Tuesday, the business news publisher Morning Brew announced the launch of a new podcast, called People Person, to complement its business-to-business franchise HR Brew. The show, however, will not be hosted by a journalist, social media lead, or even a professional podcaster—instead, it will be led by Kate Noel, the senior vice president of

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SOOT launches Spiral, a new visual search engine

SOOT launches Spiral, a new visual search engine

SOOT, the visual intelligence platform building tools for creative exploration, has unveiled Spiral, an image search engine designed to make searching feel more like exploring. Built for creatives, researchers and anyone working visually, it turns a single prompt into a layered moodboard within seconds. The goal is simple: to surface links between images that go

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YouTube Expands Likeness Detection To All Monetized Channels

YouTube Expands Likeness Detection To All Monetized Channels

YouTube is beginning to expand access to its likeness detection tool to all channels in the YouTube Partner Program over the next few months. The technology helps you identify unauthorized videos where your facial likeness has been altered or generated with AI. YouTube announced the expansion after testing the tool with a small group of

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Reinventing your personalization and orchestration with AI

Reinventing your personalization and orchestration with AI

For years, marketers chased the promise of true one-to-one personalization — the ability to connect with each customer as an individual, at scale. Many of their strategies stalled, constrained by rigid segments, siloed data and resource constraints. Today, AI is changing the game. No longer confined to static personas or pre-set journeys, next-generation AI systems

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Secretlab Magnus Evo review: iconic gaming desk gets sleeker, simpler, better

Secretlab Magnus Evo review: iconic gaming desk gets sleeker, simpler, better

Why you can trust Creative Bloq Our expert reviewers spend hours testing and comparing products and services so you can choose the best for you. Find out more about how we test. Everyone loves a nice desk. In fact, we on Creative Bloq have made it our business to find the best goshdarn desk around

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AI Assistants Show Significant Issues In 45% Of News Answers

AI Assistants Show Significant Issues In 45% Of News Answers

Leading AI assistants misrepresented or mishandled news content in nearly half of evaluated answers, according to a European Broadcasting Union (EBU) and BBC study. The research assessed free/consumer versions of ChatGPT, Copilot, Gemini, and Perplexity, answering news questions in 14 languages across 22 public-service media organizations in 18 countries. The EBU said in announcing the

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Startup Noli appoints first CMO to ‘shake up’ the beauty industry

Startup Noli appoints first CMO to ‘shake up’ the beauty industry

AI-powered beauty marketplace and “matchmaker” Noli is on a mission to build a brand that “emotionally connects” with consumers and they trust to help overcome overwhelm in the category. Backed by the L’Oréal Group, the platform gives users personalised recommendations for skincare and haircare after asking consumers to complete an online quiz and use face

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Data blooms and gardens glitch in Rob Farmer’s generative animations

Data blooms and gardens glitch in Rob Farmer’s generative animations

We first discovered Rob Farmer’s work when we came across his Data Blooms series – a beautiful set of generative animations made with kinetic typography in Cavalry. You’d be pretty surprised to hear the designer and illustrator only started experimenting with motion a few years ago when he discovered the animation software in between projects

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Why Some Brands Win in AI Overviews While Others Get Ignored

Why Some Brands Win in AI Overviews While Others Get Ignored

Turn Reviews Into Real Visibility, Trust, and Conversions Reviews are no longer just stars on a page. They are key trust signals that influence both humans and AI. With AI increasingly shaping which brands consumers trust, it is critical to know the review tactics that drive visibility, loyalty, and ROI. Join our November 5, 2025

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What marketers need to know about OpenAI’s new browser

What marketers need to know about OpenAI’s new browser

As if ad execs didn’t already have enough to untangle when it comes to AI, OpenAI just threw another curveball: a browser called ChatGPT Atlas. Before panic sets in, take a breath. Digiday has the essentials on what it means for the industry and why it matters. The rumors were true: OpenAI’s long-anticipated browser now

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I’ve finally found an electric bike design I actually love

I’ve finally found an electric bike design I actually love

Few designs are as timeless as that of the bicycle. Like the notebook and the paperclip, the classic bike is one of the few everyday objects that are actually design masterpieces. Like most designers, I’ve found myself lusting after other peoples’ bikes in the city on plenty of occasions, and they usually have one thing

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Surfer SEO Acquired By Positive Group

Surfer SEO Acquired By Positive Group

The French technology group Positive acquired Surfer, the popular content optimization tool. The acquisition helps Positive create a “full-funnel” brand visibility solution together with its marketing and CRM tools. The acquisition of Surfer extends Positive’s reach from marketing software to AI-based brand visibility. Positive described the deal as part of a European AI strategy that

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Guillermo Vega Steps Up as Ogilvy’s North America CCO After Rafa Rizuto Exit

Guillermo Vega Steps Up as Ogilvy’s North America CCO After Rafa Rizuto Exit

Ogilvy has named Guillermo Vega chief creative officer for North America, the agency confirmed to ADWEEK. Vega, who since 2022 has led creative for The Coca-Cola Company across the WPP Open X network, expands his remit to oversee creative vision and output across all of Ogilvy’s capabilities and clients in its largest region. He succeeds

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