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The GRADIENT: Why Taste Is the New Moat

“A lot of agencies have their own internship schemes or ways of entry”

A lot of agencies have their own internship schemes or ways of entry, look into Ogilvy’s The Pipe, and Wieden and Kennedy’s The Kennedy’s. They’re the first that come to mind but there’s a lot more out there, take a look at If You Could Job’s sister company, Creative Lives in Progress, it’s opportunities board

AI Search Blueprint: Entity Maps, Structured Data, IndexNow & The Basics

Let’s reminisce for a moment. Do you remember how, back in 2020, we all obsessed over “link juice” and PageRank flow as far as internal links are concerned? In 2025, what matters more is how your internal links define the entities and relationships on your site. Internal linking is no longer just about distributing authority. It’s about:

The AI oversight gap is marketing’s next governance test

Marketing has become the proving ground for AI, adopting new tools faster than any other function. But speed without structure comes at a cost. If MOps doesn’t lead in governance, it becomes the weakest link in the trust chain. A wake-up call for MOps leaders IBM’s “2025 Cost of a Data Breach Report” found that

The brand-new M5 iPad Pro already has $50 off

Released only last week, the M5 iPad Pro is Apple‘s newest and most powerful tablet to date. With more oomph than a lot of laptops, it obviously comes at a price, but the good news is that Amazon already has a small saving: there’s $50 off the 11-inch iPad Pro M5. The catch is that

YouTube Introduces ‘Ask Studio’ AI For Channel Analytics

YouTube launched Ask Studio, an AI assistant built into YouTube Studio that analyzes channel data to provide insights and content suggestions. The tool appears as a chat interface accessed through a sparkle icon in YouTube Studio. You can ask for comment summaries, video performance analysis, and content ideas based on your channel’s data. What’s New

Most purchases come from consumers already ‘primed’ to buy

The chances of your performance marketing managing to change a consumer’s mind is vanishingly small, according to new research from WPP Media, which finds 84% of purchases are made by people already biased towards a brand. New research paper ‘How Humans Decide’ looks into the psychological effect WPP dubs a “brand priming bias”, which is

A journey into the first 100 vinyl covers of Greensleeves, one of the world’s largest reggae labels

“Many of the covers in the book are illustrated, but when artists came over to the UK from Jamaica, Greensleeves sometimes had the chance to organise a photoshoot,” Alex tells us. Two examples stand out to Alex, from both worlds. For the illustrated, Alex loves Tony McDermott’s album covers for record producer Scientist. Scientist Rids

Google Uses AI To Group Queries In Search Console Data

Google announced Query groups in Search Console Insights. The AI feature clusters similar search queries, surfaces trends, and shows which topics drive clicks. Query groups uses AI to cluster similar search queries. The new card shows total clicks per group and highlights groups trending up or down. Query groups will roll out over the

Media Buying Briefing: New York’s new generation of Mad Men

“If I can make it there, I’ll make it anywhere …” That famous line from the song New York New York resonates as much today in the agency landscape as when Frank Sinatra made it famous in the late 1970s after it first appeared in Martin Scorsese’s film of the same name. Not only do

Is AI setting unrealistic beauty standards for video games?

A knight with a flowing red cloak strides through a medieval world of castles and forests rendered with highly detailed line work. The advert appears to show a video game with an art style influenced by the ligne claire of Hergé’s Tintin art style. If you download the game you’ll find something very different, as

Brave Reveals Systemic Security Issues In AI Browsers

Brave disclosed security vulnerabilities in AI browsers that could allow malicious websites to hijack AI assistants and access sensitive user accounts. The issues affect Perplexity Comet, Fellou, and potentially other AI browsers that can take actions on behalf of users. The vulnerabilities stem from indirect prompt injection attacks where websites embed hidden instructions that AI

Walmart’s Whoville-Inspired Ads Tackle Holiday Chaos With Cheer

Every Who down in “WhoKnewVille” struggles with holiday chaos, but an unexpected savior is sweeping in to save the season. Walmart’s holiday campaign, launched today (Oct. 26), reimagines Dr. Seuss’s whimsical world of Whoville, the setting for the classic How the Grinch Stole Christmas, through a collaboration with Dr. Seuss Enterprises. Called WhoKnewVille, Walmart’s version

Ioana Petcu’s work in the cultural sector explores linguistics as a lens for graphic design

“As a graphic designer working extensively in the cultural field, I see myself as a kind of translator”, Ioana Petcu tells It’s Nice That. When working on artist books, and exhibition identities, the creative is always looking to craft something that is “sensitive to the specific visual language of each artist”, she says. The most

Why Are Brands Rethinking Their Approach To Using Agencies?

Many brands are re-evaluating their relationships with agencies. In a 2024 report, 40% of companies surveyed said they were likely to switch from their primary agency in the next six months. Although down 15% year-on-year, it’s 33% up from 2021 and a signal that traditional client-agency models are under pressure. Tightening budgets, the rise of

AI is changing the hiring practices of marketing agencies

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Marketing agencies are in a period of transformation, thanks in part to AI, and they’re using the opportunity to think about purposeful reinvention, according to a survey of agency leaders. The report, “AI’s Effect On The Marketing Industry” (registration required), from Sunup found

Check out this striking sword art

The French artist Antoine Gadoud attended the New3dge art school in Paris, where he learned the fundamentals of concept art. He then joined Mooncolony, a concept art and illustration studio that he credits with making it possible for him to live his dreams of making art for the video game industry. Below, Antoine shows us

SEO Is Not A Tactic. It’s Infrastructure For Growth

In the age of AI, many companies still treat SEO as a bolt-on tactic, something to patch in after the website is designed, the content is written, and the campaigns are launched. As I explored in “Why Your SEO Isn’t Working – And It’s Not the Team’s Fault,” the real obstacles aren’t a lack of

Half of B2B marketers grappling with AI skills gap

As B2B brands continue to experiment with artificial intelligence, could they run into problems when the tech’s capabilities outpace the marketing skillset? According to Marketing Week’s 2025 State of B2B Marketing research, three-quarters (75.9%) of the 450 respondents say focus on AI has ramped up in their business over the past 12 months. This is

Weekdays redesigns everyday pleasures in living colour

Use is converted into optic storytelling to let the customer know what they’re purchasing without compromising attraction and curiosity. For brand Sorry Nonna, typography boldly bounces off the label wrapped with the primary colours of blue and yellow. For wine brand Tozzo, poise and elegance are paired with modern aesthetics by exploiting the wide bottle

How And Why Google Rewrites Your Hard-Earned Headlines

TL;DR Google can and does rewrite headlines and titles frequently. Almost anything on your page could be used. The title is not all that matters. The entirety of your page – from the title to the on-page content – should remove ambiguity. The title tag is the most important term. Stick to 12 words and 600

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