The footprint of large language models keeps expanding. You see it in productivity suites, CRM, ERP, and now in the browser itself. When the browser thinks and acts, the surface you optimize for changes. That has consequences for how people find, decide, and buy. Microsoft shows how quickly this footprint can spread across daily work.
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Starbucks claims the decision to “overhaul” its marketing is driving stronger customer perception scores and market share growth. Speaking yesterday (29 October) on the publication of the firm’s full year results, CEO Brian Niccol described the fourth quarter as a “milestone” in the coffee chain’s turnaround, as the business delivered global comparative growth for the
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Multidisciplinary artist and designer Maxence Duterne is inspired by a quote from the Swiss visual artist Silvie Defraoui: “A work is never created alone, but in conversation with the world.” In response to this idea, Maxence used behaviours of the natural world to inform his creation of the Physarum Type Tool; a software that simulates
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Learn How to Track What Really Matters in AI Search Tools like ChatGPT, Perplexity, and Google’s AI Mode no longer deliver ranked results; they deliver answers. So what happens when traditional SEO metrics no longer apply? Join AJ Ghergich, Global VP of AI and Consulting Services at Botify, and Frank Vitovitch, VP of Solutions Consulting
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AI agents are the current focal point for agencies, marketers and publishers hoping to deploy the potential of generative AI to practical effect. Examples range from Coca-Cola’s Fizzion project, an agent embedded into the Adobe Creative Cloud, which enforces the brand’s visual style guidelines across its global creative output, to tabloid The Sun’s planned programmatic
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Adobe MAX 2025 is underway in LA, and the creative tech giant has announced a slew of new features coming to its software. There’s prompt-based image editing in the AI image generator Firefly with Image Model 5, AI upscaling from Topaz Labs in Photoshop, and Premiere gets a new Object Mask for video editing. Adobe’s
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Google Chrome will enable “Always Use Secure Connections” by default with the release of Chrome 154 in October 2026, the company announced. The change means Chrome will ask for user permission before loading any public website that doesn’t use HTTPS encryption. Users will see a bypassable warning explaining the security risks of unencrypted connections. Google
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In recent months, a growing number of premium publishers have unveiled ambitious, expensive brand marketing campaigns, splashing bespoke creative across digital, social, and physical channels to draw consumer attention to their companies. More intriguingly, the vast majority of these publishers have never run such campaigns before. In January, Hearst Corp. announced its first agency of
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It’s been an unpredictable year for many in the creative industries so now, more than ever, it’s important to spotlight the teams and companies that continue to excel and put their talent first. Today, our sister company If You Could shares the winners of its Top Creative Companies award. Designed to celebrate organisations that are
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Pomelli, a Google Labs & DeepMind AI experiment, builds a “Business DNA” from your site and generates editable branded campaign assets for small businesses. Pomelli scans your website to create a “Business DNA” profile. It uses the created profile to keep content consistent across channels. It suggests campaign ideas and generates editable marketing assets.
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Bloomreach CMO Amanda Elam Cole joins Playbook Broken to dismantle the marketing “workflow” as we know it. From AI agents that build campaigns on prompts to the death of the website itself, this episode dives deep into how leaders can navigate chaos, unlearn what feels safe and build what’s next. Amanda and I talk about leadership, failure, unlearning and
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Soho Radio was established in 2014 and has built a cult following by championing music and subculture without compromise. Over a decade on, it’s had a rebrand courtesy of Wonderhood Design (who were among the winners in this year’s Brand Impact Awards), and its band sticker-vibe and low-fi feel are already making waves. Behind the
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Capture Links, Mentions, and Citations That Make a Difference Backlinks alone no longer move the authority needle. Brand mentions are just as critical for visibility, recognition, and long-term SEO success. Are your campaigns capturing both? Join Michael Johnson, CEO of Resolve, for a webinar where he shares a replicable campaign framework that aligns media outreach,
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The third annual quiz is held in support of The Marketing Academy Foundation and homelessness charity Under One Sky. Marketing Week has teamed up with The Marketing Society, Fortune Hill and The Marketing Academy to launch the third annual Massive Marketing Quiz. The ambition is to raise £250,000 for The Marketing Academy Foundation and homelessness
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The gendered restriction of hag-adjacent associations is something Anna sees as bleeding into the animation industry. Her film is situated as “an intentional reaction against the traditional tropes of female character design in animation – prioritising divine facial proportions, stick thin physics, and oversized breasts”. Hag also goes against the commercial film grain, coloured in
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This post was sponsored by IQRush. The opinions expressed in this article are the sponsor’s own. Your traditional SEO is winning. Your AI visibility is failing. Here’s how to fix it. Your brand dominates page one of Google. Domain authority crushes competitors. Organic traffic trends upward quarter after quarter. Yet when customers ask ChatGPT, Perplexity,
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This year’s winners of the Digiday AI Awards demonstrate how artificial intelligence is reshaping industries through accessibility, accountability and innovation. From making complex tools available to broader audiences, to establishing ethical standards and transparency, these organizations are defining what responsible AI looks like in practice. The work of the winners shows that AI is driving
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In case you missed the news last week, the posters for the 2026 Milano Cortina Olympic and Paralympic Winters Games have been unveiled. Created by Italian illustrators Olimpia Zagnoli and Carolina Altavilla, the two posters are full of energy, reflecting the Olympic spirit. With their big, bold strokes, they are quite different to the Paris
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Microsoft and OpenAI signed a deal extending Microsoft’s rights to OpenAI models through 2032, confirming a 27% stake worth $135B The OpenAI and Microsoft relationship is now locked in long term. Microsoft keeps priority access to OpenAI’s newest models for its search and marketing products, OpenAI gets more flexibility to work with other
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Starting next year, PayPal’s payment technology will be embedded in OpenAI’s ChatGPT, where users can make purchases within the AI chatbot using their PayPal wallets. PayPal will also bring its merchants into OpenAI’s burgeoning commerce offering and help merchants process payments through OpenAI’s checkout tools, the companies announced Tuesday. The arrangement is expected to help
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