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The GRADIENT: Why Taste Is the New Moat

BBH’s rebrand, typeface and “zag” glyphs convey its ethos through design

Design director Adam Buckland says that Studio Drama was a massive part of bringing to life the entire project. By sharing references, thoughts, rough sketches and half-baked ideas, BBH and Studio Drama agreed to never play it safe. When something goes well, Adam calls it “zagging”. Chris Nott, co-founder and type director at Studio Drama

Joost de Valk Exits Federated WordPress Repository Project

Joost De Valk, founder of Yoast SEO, announced that he is stepping away from FAIR, a Linux Foundation project for creating an independent repository of themes and plugins. Fair Project The FAIR project was launched in mid-2025 in response to the Matt Mullenweg replaced WP Engine’s Advanced Custom Fields (ACF) plugin in the official repository

Netflix Declines to Up Offer After WBD Chooses Paramount Bid [UPDATED]

UPDATE—6 p.m. ET: Netflix is out. Following Warner Bros. Discovery’s decision to call Paramount’s new merger bid “superior” to Netflix’s deal, the streamer has announced it’s not going to up its offer. In a statement, Netflix co-CEOs Ted Sarandos and Greg Peters said that “the deal is no longer financially attractive, so we are declining

The best 2-in-1 laptops for creatives

The best 2-in-1 laptops, aka hybrid laptops, combines the flexibility of a tablet with the power of a full laptop. And the latest generation of hybrid devices makes that balance feel genuinely seamless. Whether you want to sketch, edit photos, manage video projects, or simply move between desk and sofa without missing a beat, today’s

The Year I Helped Build a Certification System That Actually Works

If learning feels overwhelming, the PESO Model® certification is different. Shelly Verkamp shows how it makes strategy actually stick. The post The Year I Helped Build a Certification System That Actually Works first appeared on Spin Sucks.

We’re Bringing The SEJ Newsroom To You, Live [Free Event]

We’re bringing the SEJ newsroom to a screen near you. On March 11 from 12–3pm ET, we’ve gathered our own search experts, alongside some very special guests, to help you master AI search visibility this year. This is SEJ Live, a new series we’ve been building behind the scenes, and I couldn’t be more excited

How to turn everyday marketing campaigns into market research

Most B2B marketing teams underperform because they lack audience validation. We build campaigns on untested assumptions: that buyers are in an active cycle, that they want our content or that 12 emails in six weeks will generate MQLs. We publish, promote and then stare at dashboards and ask, “Why didn’t this land?” Open rates dip.

Why Consistency Is So Hard To Maintain

With PPC becoming more automated every day, managing PPC accounts in one country is challenging enough. Your campaign structure may stay the same, but once you add in different countries, languages, regulatory nuances, and different agency partners, PPC management gets messy quickly. If you currently manage paid media for international brands, you probably see that

Brands share lessons on the ‘messy middle’ of building AI tools

When Owen Spencer first started conversations about how artificial intelligence could be used for coding at sporting goods manufacturer Revelyst over a year ago, the first response was apprehension. This was when ChatGPT was first taking off, and Spencer, Revelyst’s former senior director of DTC applications and AI enablement, said people were concerned AI would

DixonBaxi on rethinking how branding agencies should work

Tom Pelling joined London’s Nicer Tuesday stage in December to talk about his time at the branding agency DixonBaxi. The talk gave the audience an insight not just into how DixonBaxi works, but how a branding agency should work – from taking “creative sabbaticals” to help designers connect with each other to letting “knowledge become

Gen Z Preference For TikTok Over Google Drops 50%, Data Shows

More U.S. consumers in an Adobe Express survey said they’ve used TikTok for search than in the company’s 2024 survey. But the platform’s position as a Google challenger may be weaker than the headline numbers suggest. An updated report from Adobe Express, published February 17, surveyed 807 consumers and 200 small business owners in the

The Trade Desk’s Revenue Rose 14% in Q4, But Growth Is Slowing

The Numbers $847 million: Revenue for Q4 2025, up 14% year-over-year. Growth slowed compared to 22% YoY in Q4 2024. $2.9B: Revenue for 2025, up 18% YoY, down from 26% in 2024. $2.9B: Revenue for 2025, up 18% YoY $678 million: Revenue guidance for Q1 2026. Almost 100%: The number of clients using its core

The Recruiter Who’s Always “Busy” But Never in the Zone

Let me tell you something uncomfortable: most recruiters are busy the way hamsters are busy. Constant motion. Zero progress. And at the end of the day, the wheel just keeps spinning. We’ve built an industry that worships activity over output. Calls logged. Emails sent. Reqs opened. We’ve confused the metrics of effort with the metrics

The 10 Best PPC Ad Networks

Choosing the right pay-per-click (PPC) ad network is a core strategy impacting the success of your advertising program. Each network reaches distinct audiences, offers different ad formats, and suits different campaign objectives, from capturing high-intent search demand to driving awareness through video and social feeds. With AI-powered automation now embedded across most major platforms, understanding

How to keep your content fresh in the age of AI

AI has made publishing faster and easier than ever. And the result is saturation. As AI lowers the barrier to production, the web is filling with content that is technically sound, reasonably optimized, and increasingly indistinguishable. When everything looks polished and competent, standing out becomes harder. AI has changed content output, but users still arrive

Salar Pools :: Behance

Salar Pools In arid high-altitude landscapes, shallow saltwater pools form in isolated depressions where water has no outlet. Intense sunlight, extreme evaporation, and high mineral concentrations create an otherworldly environment, where water transforms into vibrant hues of red, pink, and orange. These colors are produced by microscopic life—halophilic microorganisms and algae – that thrive in

What Profitable Google Ads Look Like in 2026

PPC Automation is finally delivering on its promise… if you know how to structure Google Ads for more profit. What’s the best way to allocate ad spend? With Performance Max auto-piloting PPC campaigns and keyword monitoring on the back burner, how can I ensure shoppers purchase our products? Watch on-demand to see how these PPC

Boathouse is trying to fix the AI disconnect at brands

The hype around generative AI has marketers in a bit of a tizzy. C-suite executives from the CEO to the CFO and CMO are pressuring their marketing departments to adopt AI — but oftentimes without a coherent strategy or the necessary tools. Those are the top-line findings of new research released yesterday from marketing intelligence

Vrints-Kolsteren’s identity for electronic music festival Gabonsa frames it as an “adventure playground”

Determined to prioritise this sense of place in their branding for the music festival, the pair started out their design research with some fieldwork: “We began by looking into the local fauna and flora around the festival site in Innsbruck,” Vincent says. “The mountain panorama, grass, hills and wide open views are key to Gabonsa’s

Web Almanac Data Reveals CMS Plugins Are Setting Technical SEO Standards

If more than half the web runs on a content management system, then the majority of technical SEO standards are being positively shaped before an SEO even starts work on it. That’s the lens I took into the 2025 Web Almanac SEO chapter (for clarity, I co-authored the 2025 Web Almanac SEO chapter referenced in

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