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The GRADIENT: Why Taste Is the New Moat

Apple just dropped 5 exciting new models in huge day for creatives

Apple has just dropped five new releases, and today’s announcements seem aimed squarely at the creative market. While yesterday’s iPad Air was sort-of exciting for some creatives (digital artists will like the M4 speed), today is much more meaningful. In short we’ve got: New MacBook Pro M5 Pro and Pro Max, MacBook Air M5 and

Why the PESO Model® Falls Apart Without Integration

Learn how to run the PESO Model® as an operating system, not four separate tactics. Gini Dietrich walks you through how to use integration to build momentum. The post Why the PESO Model® Falls Apart Without Integration first appeared on Spin Sucks.

Builderius WordPress Page Builder Integrates Claude AI

Builderius has released an experimental AI integration that connects Anthropic’s Claude to live WordPress projects through the Model Context Protocol. The release enables the AI to read the full state of a Builderius template and apply structural changes directly inside the visual development environment. Instead of generating isolated snippets of code, the system operates on

Google details how its on-Google checkout works

Google has quietly published a new help page explaining how its Universal Commerce Protocol works, giving merchants a clearer look at how checkout flows now operate across Google surfaces. The new documentation breaks down how UCP and its UCP-powered checkout enable a native Buy button that keeps the entire transaction on Google properties. The merchant

Google AI Generated Landing Page Patent Is Limited To Shopping & Ads

There has recently been a fair bit of drama about Google’s patent about generating landing pages instead of sending users to websites. While it’s true that the patent is about creating landing pages it’s absolutely not true that it’s about doing it for all pages that are low quality. In fact, the patent only describes

As hold cos restructure, BBDO reframes client relationships

Holding companies are having an identity crisis. Between mergers and acquisitions, whistleblowers and generative AI, clients are largely overwhelmed and confidence is shaken. In the midst of scale and promises of AI-enabled tech efficiencies, BBDO is repositioning itself to court clients more proactively. The Omnicom-backed creative agency this month revamped what traditional account leadership looks

Creative Career Conundrums needs you! Submit your burning questions

In answering your creative career conundrums we realise that some issues need expert support, so we’ve collated a list of additional resources that can support you across things that might arise at work. If You Could is the jobs board from It’s Nice That, the place to find jobs in the creative industries. Want to

Google AI Overview Citations From Top-Ranking Pages Drop Sharply

Ranking in Google’s top 10 is a weaker indicator of being cited in AI Overviews than it was last year, according to an updated Ahrefs analysis. The study examined 863,000 keywords and 4 million AI Overview URLs. It found that 38% of cited pages also appeared in the top 10 results for the same query.

Paramount Scores a Top Sports Ads Exec From Amazon Ahead of Upfront

Paramount ads leader Jay Askinasi is making moves. Today, Askinasi, in an internal memo obtained by ADWEEK, announced that Paramount is hiring Danielle Carney, Amazon Ads’ former head of live sports and video sales, as its new head of U.S. ad sales. The company is also bringing on Chris Brady, former Tribeca Enterprises president and

Yes, you can actually buy Honor’s new Robot Phone

I’m in Barcelona right now for the MWC (Mobile World Congress), and Honor brought me along to report on its latest exciting devices. I had a feeling we’d get to see a demo of the exciting Robot Phone, given that the company already teased this futuristic concept a few months back. But there are two

Information Retrieval Part 4 (Sigh): Grounding & RAG

When we’re talking about grounding, we mean fact-checking the hallucinations of planet destroying robots and tech bros. If you want a non-stupid opening line, when models accept they don’t know something, they ground results in an attempt to fact check themselves. Happy now? TL;DR LLMs don’t search or store sources or individual URLs; they generate

How OSI could change evaluating and selecting martech vendors

In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Question: How might adopting an open semantic data standard like OSI change martech vendor selection and integration RFP processes? MarTechBot’s answer: The adoption

What AI Sees When It Visits Your Website (And How To Fix It)

This post was sponsored by Scrunch. The opinions expressed in this article are the sponsor’s own. AI bots are visiting your website, interpreting your content, and shaping how customers perceive your brand, all before a human ever clicks. Here’s how to take control. In This Guide 1. The New Search Focus: Questions You Should Ask 2.

Ai compute is the new TV upfront

This article is part of a new series in which Digiday challenges industry assumptions and explores why today’s long shots could be tomorrow’s inevitabilities. More from the series → Agencies have a compute problem. As AI takes over more of their day-to-day work, from writing copy to generating performance reports, it’s introducing a new and

Imagine5 is the environmentally conscious magazine inspiring action through optimism

With its broad range of topics, Imagine5 opens up conversations about our place in the world and the collective future we want to strive for. The magazine knows its audience has heard about the problems – it’s solutions that matter; to prevent and protect. That’s what drives social change. For the team, it’s about finding

Google AI Overviews Surges Across 9 Industries

New research from BrightEdge shows that while AI Overviews (AIO) has expanded its coverage since launch, it surprisingly doesn’t represent a complete shift away from traditional organic search results, as just over half of queries continue to trigger classic search results. AIO Grows 52% In One Year A twelve-month comparison from February 2025 to February

What’s CNN’s Future Under Paramount Skydance?

Over 40 years ago, former CNN owner Ted Turner attempted to buy CBS but failed. Now, it’s CBS’s turn to take a big merger swing. CBS parent Paramount Skydance has emerged victorious in its bid to purchase Warner Bros. Discovery, the parent company of CNN. The announcement is raising many questions about the news network’s

“Anyone with a phone can influence”: 5 questions with Adam Biddle

Adam Biddle is the CEO and founder of GH05T, a social media agency merging the worlds of creativity and performance. Transitioning from celebrity social media maverick to corporate expert, Adam has worked with a diverse collection of clients, from Charli XCX to HSBC, all while staying under the radar. Throughout his 15 years building GH05T,

The Rise Of The Infinite Tail

For the past couple of decades, SEO has been about linear visibility. Your website ranks for more keywords in higher positions, which, in turn, drives more clicks, and has been benchmarked by total opportunities in search (MSV) and ranking comparisons against your competitors. This model worked well because search operated within a shared reality, and

How to architect AI agents in your martech stack

AI agents are spreading quickly across organizations. They’re replacing specific components, layering on top of existing systems and introducing something fundamentally new: probabilistic decision-making inside deterministic architectures. The question isn’t whether to use agents. It’s whether you’re deliberately architecting how they operate within your business. Without clear boundaries, complexity scales faster than value. Here’s a

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