Blueprint — page 60 | The Gradient

Paramount, Warner, and the Price of Consolidation

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Paramount, Warner, and the Price of Consolidation

A Full-Funnel SEO, PPC & KPI Blueprint for Building Sustainable Revenue Growth

Integrating digital PR & SEO with a full-funnel strategy both influences audience behavior and top-three rankings in search engines. In my recent webinar with Search Engine Journal about how to earn links with digital PR, I didn’t have time to dive into the importance of the audience journey and a full-funnel strategy. This article is

Why the future of marketing looks like product management

If you’ve been in marketing long enough, you’ve probably lived through a few identity crises. First, we were channel experts. Then we became integrated, growth and performance marketers. Somewhere along the way, someone added “AI” to everyone’s job description and called it a day. Now, we’re entering the era of the full-stack marketer. From where

$MOCA 澳\u2028洲\u2028华\u2028人\u2028博\u2028物\u2028馆 :: Behance$

MOCA 澳\u2028洲\u2028华\u2028人\u2028博\u2028物\u2028馆 :: Behance

The beginning of a new chapter for Chinese Australians Over the past couple of years, the world has witnessed a horrific rise in anti-Asian sentiment. And amid the negative rhetoric around the origins of the coronavirus, Sydney’s Chinatown was left reeling. An area once buzzing with character and community, was deadly quiet. Decades-old businesses closed,

3 AI Search Changes Every Marketer Needs A Plan For In Q2

The way people find your content, click on it, and convert from it changed this quarter. AI search went from a visibility question to a measurement and budget question, and most marketing teams haven’t caught up yet. That’s why we built SEJ Live. It’s a free, half-day virtual event on March 11 from 12 to

OpenAI’s ad tech partners for ChatGPT are a means to an end

OpenAI may be cosying up to ad tech vendors to get its ads business off the ground, but they’re already a means to an end – the real goal is for OpenAI to own the stack itself. The company is currently hiring a monetization infrastructure engineer to build its ads systems from the ground up,

“Be loud online, build connections, and look for side doors”

Creative Career Conundrums is a weekly advice column from If You Could Jobs. Each week their selected panel of professionals from the creative industry answers your burning career questions to help you navigate the creative journey. This week’s question: I’m a recent graduate trained in graphic design, but my practice spans across disciplines. During school,

WordPress Releases Updated AI Experiments Plugin

WordPress contributors have released AI Experiments 0.4.1, adding built-in image generation and AI-assisted review tools directly inside the block editor and admin interface. The update became available on March 5, 2026, through the official plugin and its GitHub release page. The new version enables authors to generate images from text prompts and receive Notes-based feedback

Stop Marketing Like the Brand You Envy

The best marketers build from the fundamentals up. Learn how The ADWEEK MiniMBA in Marketing gives you the structure and confidence to make better decisions. Sign up here. A few months ago, at the Spanish offices of Suntory Beverage where I served as its European CMO, I was presented with a brilliant activation for our

Rosalía broke every branding rule and won – here’s what creatives can learn from her

I follow new music reasonably closely, and I like to think I have a decent sense of what’s out there. So it was a real shock to me when I stumbled across a song called Berghain in November last year… and spent the next three hours completely derailed from whatever I was supposed to be

Marketers Report Highest Rates Of AI ‘Brain Fry,’ Report Finds

A new study reported an increase in mental fatigue tied to heavy AI use. Marketing workers were hit hardest at 26%. A Harvard Business Review article by researchers from Boston Consulting Group and the University of California, Riverside reports that 14% of 1,488 full-time U.S.-based workers surveyed experienced what the authors call “brain fry.” They

AI speeds up CX, but alignment still decides success

AI has quickly moved to the center of customer experience strategy. Many organizations now see predictive models, AI-driven personalization and unified data platforms as the long-awaited answer to persistent CX challenges. AI introduces real new capabilities. But before we assume it fundamentally changes customer experience, it helps to separate what’s truly new from what remains

M?t Mã Gift Set

A little sweet for the New Year. M?t Mã is a gift from B&A, carrying a quiet message to step into the year with a calm inner presence. We invite you to embrace “Ng?a C?m Hoa”?a proud horse strong enough for a thousand-mile journey, yet gentle enough to linger beside quiet flowers.

Google Updates AI Recipe Results To Send More Traffic

Robby Stein, VP of Product Google Search, posted that Google is updating AI Mode so that it surfaces more links to creators when users search for recipes. Google’s AI Mode has generated controversy by synthesizing multiple recipes into what some have taken to calling Frankenstein recipes. This new update aims to fix that by making

Challenges and solutions on AI integrations were hot topics

Another Media Buying Summit is in the books, having just wrapped last Wednesday in Nashville. And while some terrific speakers took the stage, once again it’s the Town Halls that reveal some of the greatest challenges that the people doing the real work at media agencies face day to day. Held under Chatham House rules,

Alex Ram’s blocky characters are an ode to spending quality time with yourself and others

Alex has worked with The New York Times on its massively popular Wordle series, so how does one begin to illustrate the simple grid of Wordle? “The brief was fairly open to begin with and things started with a few suggested concepts, which were then narrowed down to one which would run across five illustrations,”

If AI Can’t Read Your CMS, It Can’t Recommend Your Brand [Webinar]

A Practical Audit for Marketing Leaders Using Enterprise-Level Content Management Systems (CMS) AI-driven search is not a future consideration. It is already shaping how brands are discovered, evaluated, and chosen. Yet many CMS platforms were built for a different era of search, one focused on pages and rankings rather than structured content and machine interpretation.

Why So Many Brands Are Throwing Shade at Their Competitors Right Now

Fifteen years ago, McDonald’s delivered Burger King a gut punch in the form of a commercial. It featured a little boy frustrated by his school chums stealing his McDonald’s fries, so he comes up with an ingenious solution: Hide the fries in a Burger King bag. Nobody touched them. Though it was a McDonald’s affiliate

How to draw Marvel superheroes with attitude using a hybrid art approach

I had the chance to illustrate several Spider-Verse cards for Arachnid Anarchy, the new Marvel Snap season, and in this workshop I’ll walk you through one of my favourites: Spider-Punk. I’ll break down the key steps, as well as the challenges that come with creating a detailed, Marvel character-focused illustration. Because my workflow is a

Why Google Discover Is No Longer Just For Publishers

At Google Search Central Live in Zurich last December, Clara Soteras spoke about how brands and ecommerce sites can use Discover as a strategy. Discover is a dominant source of traffic for news publishers, and currently, is a potential channel that has resisted the encroachment of AI. So, I was interested to see how Discover

Why most marketers are still only experimenting with AI

If you listen to the hype, you’d think AI is already embedded in every marketing workflow. The reality is a lot messier. Research from Supermetric’s “2026 Marketing Data Report” shows that while leadership is pushing hard for AI adoption, most marketing teams are still figuring out how — or whether — to use it effectively.

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