Paramount, Warner, and the Price of Consolidation

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Paramount, Warner, and the Price of Consolidation

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Google Won’t Act On Spam Reports If They Contain Personal Information

Google Won’t Act On Spam Reports If They Contain Personal Information

Google updated their spam reporting documentation to make it clearer that spam reports are not wholly confidential and that it’s possible for personal identifiable information to be shared with the sites receiving a manual action. Change In Response To Feedback Google’s changelog noted that they were updating the spam reporting form based on feedback they’d

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Nike’s marathon billboard backlash inspires competitor campaigns

Nike’s marathon billboard backlash inspires competitor campaigns

Following Nike’s Boston Marathon backlash, competitors jumped on the opportunity to define “movement” on their own terms, beyond the marathon run. In the days leading up to Monday’s Boston Marathon, Nike installed a series of signs near its Newbury Street store, including one that read, “Runners welcome, walkers tolerated.” The message drew immediate criticism online,

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Daniele Castellano’s vivid drawings are the stuff that dreams (and nightmares) are made of

Daniele Castellano’s vivid drawings are the stuff that dreams (and nightmares) are made of

Illustrator Daniele Castellano’s vivid drawings are many things: spooky, hyper detailed, fantastical and never boring. With imagery based on the mysteries of memory, psychology and “bodily sensations”, Daniele frequently engages with mythology, drawing from symbology from dream worlds and the ambiguous, unnerving narratives hidden inside. Sometimes, Daniele depicts classic imagery that we’ve all seen in

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Why Microsoft’s AI Ad Strategy Deserves More Attention From PPC Managers

Why Microsoft’s AI Ad Strategy Deserves More Attention From PPC Managers

Microsoft announced a wave of AI updates this week, and most of the coverage will likely focus on the individual launches. New targeting options, diagnostics, commerce tools, Copilot enhancements, and campaign features will naturally get the headlines. What stood out to me was the broader vision behind them. Microsoft is not just talking about better

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NBC and CBS Grow in Demo

NBC and CBS Grow in Demo

ABC World News Tonight with David Muir remained America’s most-watched newscast in total viewers and the Adults 25-54 demo; however, it was the only newscast that was down in both categories for the week of April 13. During a week that saw less escalation in the Middle East than in prior weeks, none of the

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Warframe’s latest short feels like a lost 2000s anime music video

Warframe’s latest short feels like a lost 2000s anime music video

The creative connective tissue between animation studio THE LINE (last seen impressing us with its Gorillaz animation) and Warframe game developer Digital Extremes is a shared desire to take risks, flex creativity, and remain authentic to art and voice. Jade Shadows: Constellations, the new animated short designed to introduce players to Warframe’s next big update,

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Robots.txt Docs Expand, Deep Links Get Rules, EU Steps In

Robots.txt Docs Expand, Deep Links Get Rules, EU Steps In

Welcome to the week’s Pulse: updates affect how deep links appear in your snippets, how your robots.txt gets parsed, how agentic features work in Search, and how the EU’s data-sharing rules apply to AI chatbots. Here’s what matters for you and your work. Google Lists Best Practices For Read More Deep Links Google updated its

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How CRM became the backbone of customer engagement

How CRM became the backbone of customer engagement

The industry has long seen CRM platforms as little more than a campaign tool — a trusted digital notebook for storing customer details, purchase histories, engagement signals, and past interactions. With CRM, sales and marketing teams can recognize customers and reach out at the right moment in the funnel. Today, CRM guides how organizations understand

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Vivid Fragments :: Behance

Vivid Fragments :: Behance

div:not(.PrimaryNav-siteSearch-yuO) :focus-visible{outline:1px solid var(–be-one-off-custom-outline-color, var(–be-accessibility-outline-color));outline-offset:3px}.PrimaryNav-hamburgerMenu-iBG :focus-visible{outline:1px solid var(–be-one-off-custom-outline-color, var(–be-accessibility-outline-color));outline-offset:3px}.PrimaryNav-transparentStrip-u4D :focus-visible{outline:1px solid #fff;outline-offset:3px}.PrimaryNav-transparentStrip-u4D .PrimaryNav-skipContent-y_5,.PrimaryNav-transparentStri

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Localized Distribution In The AI Era: The DIRHAM Framework

Localized Distribution In The AI Era: The DIRHAM Framework

Last year, I taught a module on content marketing around the PESO model (Paid, Earned, Shared, and Owned media). Matt Bailey asked me to include more content about influencers in this year’s module; I joked that it might take me all morning to come up with a new acronym. He shot back, “Can you adapt

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The sports marketplace continues to build momentum

The sports marketplace continues to build momentum

As the sports marketplace continues to build momentum, more agencies are stacking up their expertise to harness the myriad ways to reach one of the most powerful marketing targets out there: the fan. Some agencies, like Canvas, have gone out to hire executive talent from the big leagues, while other agencies have crystallized sport-related efforts

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The magic of self-publishing and lo-fi production comes alive in Eloise Aitken’s printed matter

The magic of self-publishing and lo-fi production comes alive in Eloise Aitken’s printed matter

Looking at London-based graphic designer Eloise Aitken’s work, we’re reminded of all the fun and freedom of self-publishing – of cutting, pasting, scanning, reprinting and having complete agency over all corners of the page. The designer’s gloriously analogue approach often looks to archival material in order to publish essays, zines and books of her own

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OpenAI’s Crawler Docs Now List OAI-AdsBot For ChatGPT Ads

OpenAI’s Crawler Docs Now List OAI-AdsBot For ChatGPT Ads

OpenAI’s public crawler documentation now lists OAI-AdsBot, a bot that may visit pages submitted as ChatGPT ads to check policy compliance and help determine ad relevance. The entry sits alongside OAI-SearchBot, GPTBot, and ChatGPT-User on OpenAI’s crawler docs page, bringing the documented bot count to four. OpenAI states that OAI-AdsBot only visits pages submitted as

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Finding New Relevance for a Legacy Brand: Victoria Lozano’s Crayola Journey

Finding New Relevance for a Legacy Brand: Victoria Lozano’s Crayola Journey

Surely a legacy brand like Crayola has done all it could to grow, right? Wrong. In this episode of the Marketing Vanguard podcast, recorded live at Brandweek in Atlanta, Victoria Lozano, then-CMO of Crayola, proves that the growth work of even the most iconic brands can and should never stop. From how nostalgia can be

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Could the Emily Hart AI hoax change the internet forever?

Could the Emily Hart AI hoax change the internet forever?

For years, we’ve been dreading the day that AI-generated images and deepfakes become indistinguishable from real content. The Emily Hart controversy suggests that day has finally arrived, at least for certain MAGA supporters. But what does that mean for human influencers? “Emily Hart”‘s account blew up. “Every Reel I posted was getting 3 million views,

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How Market Leaders End Up Losing

How Market Leaders End Up Losing

Most business leaders assume competition is a straight line. If you’re ahead, you’re safe.If you’re behind, you’re chasing.And if nothing obvious changes, the status quo holds. But that’s not how modern markets behave. Market leadership today cannot be taken for granted and assumed to be secure. The 2026 Los Angeles Marathon offered a striking reminder

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Google May Expand Unsupported Robots.txt Rules List

Google May Expand Unsupported Robots.txt Rules List

Google may expand the list of unsupported robots.txt rules in its documentation based on analysis of real-world robots.txt data collected through HTTP Archive. Gary Illyes and Martin Splitt described the project on the latest episode of Search Off the Record. The work started after a community member submitted a pull request to Google’s robots.txt repository

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LinkedIn’s AI is changing how content gets distributed

LinkedIn’s AI is changing how content gets distributed

A VP of sales published a detailed post on LinkedIn about enterprise deal structures. It received 47 likes, 20 saves, and eight comments on its first day. Three weeks later, it was still appearing in feeds. Meanwhile, a motivational quote with 2,000 reactions vanished within 24 hours. The difference comes down to what LinkedIn now

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The Dinosaurs – Title Sequence

The Dinosaurs – Title Sequence

Unearthing the giants. A deep dive into the visual camouflage, fluid simulations, and cinematic 3D animation used to build the world of Netflix’s The Dinosaurs.

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Does AI Actually Reward Quality Content?

Does AI Actually Reward Quality Content?

For well over a decade, SEOs and marketers have debated the importance of high-quality, original content. After just about every major update, the message from Google was clear: If you want to rank, cut it out with the derivative listicles and other quick-churn assets that are big on keywords and light on substance. More recently,

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