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Paramount, Warner, and the Price of Consolidation

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Paramount, Warner, and the Price of Consolidation

Confident marketing starts with better data

Personalization is no longer optional. B2B buyers expect seamless, relevant experiences at every touchpoint. For most marketers, however, that ambition collides with fragmented data, decaying contact records, and an increasingly complex privacy landscape that makes the data you do have harder to collect and maintain. The shift happening right now isn’t just technical. It’s structural.

Freedom Finance — Money, Simplified :: Behance

Money, made for real life Managing money is now part of everyday interaction. People expect to share expenses, make payments on the spot and access their money wherever they are. Freedom Finance brings banking, payments and investing together in one place. Built for everyday financial decisions – from managing money with others to staying in

The Real Reason Your SEO Team Hasn’t Made The AI Transition Yet

This series has spent five articles mapping what the AI search transition requires of your team, your content, your technical infrastructure, and your strategic framing. This piece addresses the question those five articles don’t answer: How do you actually make the organizational shift happen? Most teams won’t fail here because they lack vision. The failure

Creators have found themselves at the forefront of media channels

Creators, whether they meant to or not, have found themselves at the forefront of media channels and marketing execution — all of it in remarkably little time. They’ve also helped to make social media a far more valuable channel than it had been, certainly since the pandemic made all of us pay far more attention

Ben Rayner’s Mud, Sweat & Tears is a photographic tribute to long distance running

Mud, Sweat & Tears features a mix of black-and-white and colour shots – swarms of bare legs, mud between toes, crying, exhaustion and embraces. The photos are intimate and alive, helped by film grain and contact sheets that give the vibe of a photographer’s journal. But most of all, it’s the colours of all of

Google Adds View-Through Conversion Optimization To Demand Gen

Google announced two updates to Demand Gen ahead of Google Marketing Live. View-through conversion (VTC) optimization is now available for Demand Gen campaigns in Google Ads. This setting lets campaigns optimize toward view-through conversions on YouTube. Google is also expanding Commerce Media Suite to support Demand Gen inventory in Google Ads. This adds Google Ads

CBS Has Only Morning Show to Grow

CBS News was the recipient of good news, with CBS Mornings becoming the only morning show to finish with viewership growth in total viewers and the Adults 25-54 demo for the week of April 13. Today remained the most-watched morning show in both measured categories. This was the week that saw the Hoda Kotb and

Getting married? Here are all the products you need for a home-crafted wedding

If you’re getting married soon, or even not so soon, you can save a lot of money by creating crafty items for your big day rather than buying them new. With that in mind, I’ve gathered a collection of craft kit that will help you prepare for your wedding. Whether you’re planning to go wild

No One Builds The Page, No One Visits It

In January 2026, Google was granted patent US12536233B1. Six engineers worked on it, and it describes a system that scores a landing page on conversion rate, bounce rate, and design quality. If the landing page falls below a threshold, generate an AI replacement personalized to the searcher. The advertiser never sees it. Never approves it. Might

15 HubSpot updates from March 2026 managers and admins need to know

The March 2026 HubSpot updates are all about flexibility, especially in how your automation and data actually work. Across workflows, timing logic, and CRM management, many of the changes address limitations teams previously worked around. Whether it’s adding meetings into workflows, refining conditional logic, or gaining more control over how time-based automation behaves, the March

AVRIL 2026 :: Behance

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AI Overview CTR Fell 61%, But Clicks Didn’t Collapse

Brand-cited AI Overview CTR fell 61% from Q3 to Q4, according to a new report from Seer Interactive, but the clicks on those pages barely moved. The drop looks alarming on a dashboard, though it isn’t quite what it seems. Seer’s analysis of 5.47 million queries across 53 brands clearly shows what’s happening What Happened

Move over metric, culture wants something else

Something strange is happening in culture and marketers are only just starting to notice it. For the better part of a decade, the game was scale – reach more people, feed the algorithm and serve more content. Then generative AI arrived and took that logic to its endpoint. Now anyone can produce anything for almost nothing.

Templo’s brand identity for climate non-profit Casi draws on the pragmatic mark-making of hieroglyphics

What the agency instead unearthed was a warm, handcrafted look that makes the subject of sustainability look a whole lot more approachable. A key reference for the visual language of which was “the subversive simplicity of hobo hieroglyphics – the chalk markings left by people travelling through America during the Great Depression,” shares Pali. “These

Google’s Updates Push Search Further Into Task Completion

Google announced three updates to Search and AI Mode this week, which Roger Montti reported for SEJ. Reading his article motivated me to examine these updates, the broader pattern, and their implications for search this year. Looking at this in detail, it appears the updates push more of what used to be a results-page experience into

Cable Networks Offer Live Coverage of the WHCD

Top of the Ticker: The White House Correspondents’ Dinner will take place this Saturday, and for the first time in his presidency, President Donald Trump will attend the gala. The president’s presence at the annual dinner will be heavily scrutinized due to his treatment of the press. The cable news nets will be offering live

This charity’s new logo uses negative space beautifully

Animal welfare charity SPANA has rebranded as Working Animals International, a change that more clearly reflects what the charity does. Working Animals International works with a series of locally based partners who protect the welfare of working animals such as horses, donkeys and camels. Such animals support an estimated 600 million people around the world

Google Pushes “Bounce Click” Explanation For AI Overview Traffic Loss

Google’s head of Search, Liz Reid, told Bloomberg’s Odd Lots podcast that AI Overviews are reducing “bounce clicks” from publisher pages, continuing an argument she has made in public appearances since last year. Reid appeared on the April 23 episode of Odd Lots. Hosts Joe Weisenthal and Tracy Alloway asked how AI Overviews affect publisher

Why relevance now beats reach in the AI-driven buyer journey

Today’s buyers are researching independently, comparing options, and forming opinions before ever engaging with sales. Additionally, Google AI Overviews now appear across a meaningful number of searches, covering queries with commercial and transactional intent in addition to informational ones. The first interaction a buyer has with your brand may not be through your website, ad,