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The GRADIENT: Why Taste Is the New Moat

ChatGPT Ads Now Offer CPC Bidding Between $3 And $5: Report

Digiday reports that an early version of ChatGPT’s ads manager, available to a subset of pilot advertisers, now shows cost-per-click bids ranging from $3 to $5, based on screenshots reviewed and verified by the publication. Until now, advertisers in the pilot have paid on a CPM basis, meaning a flat rate per 1,000 impressions served. CPC pricing lets

Tim Cook Grew Apple by Reducing Its Ambition

Tim Cook was never going to be Steve Jobs. No one, possibly not even Jobs himself, could ever live up to the last great legend of 20th century business. But, as his exit date is announced, how should marketers assess the man who stepped into those enormous, distressed sneakers in 2011 and took the helm

Rogue Trooper teaser raises hopes for the first Unreal Engine 5 movie

Almost eight years since Duncan Jones first announced plans for a Rogue Trooper movie adaptation, we finally have a teaser. Liberty Films doesn’t give much away in the 20-second sequence, but we do see a glimpse of the genetic infantryman from the classic 2000AD comic strip in action, along with Bagman. As to be expected

Google Ads Makes Call Recording Default For AI Lead Calls

Google Ads has enabled call recording by default for eligible call flows associated with AI-qualified call leads, with exceptions for prior opt-outs and certain sensitive verticals. A new Google support page describes the feature, which uses AI to evaluate phone conversations instead of relying on call duration alone to count conversions. What Changed Google Ads

Microsoft updates ads platform for AI-driven discovery

Microsoft is introducing AI Max for Search campaigns, which expands query matching and personalizes ad delivery across Copilot and Bing. It is also rolling out updates designed to help advertisers stay visible as AI agents take on a larger role in discovery and transactions. The changes span measurement, commerce, and media, and they point in

ONSENE :: Behance

Onsene is a boutique architectural visualization studio built on authorship, curation, and atmosphere. The work puts life at the center of the frame, translating space into scenes that feel inhabited, credible, and unforgettable. “Life on scene” is the brand’s point of view: every image is directed with intention, shaping light, shadow, texture, and composition to

Google Adds New Tasked-Based Search Features

Google introduced new features for Search that continues its evolution into a more task-oriented tool, enabling users to launch AI agents directly from AI Mode and complete more tasks. This is a trend that all SEOs and online businesses need to be aware of. Rose Yao, Product leader in Search, posted about the new features

Why OpenAI is ‘running at lightning speed’ to build an ad business

That’s a lot for a company that only launched an ads business two months ago. The breakneck clip at which OpenAI is moving begs the question: Is OpenAI moving too fast with their ads? “It seems like at this point, they’re running at lightning speed,” Krystal Scanlon, senior platforms reporter at Digiday said. Scanlon joined

“You don’t have to be the loudest person in the room”

The feedback about your personality is tricky, it could be seen two ways. They can’t see your impact as easily. You’re doing the work, but it’s not being communicated well. You need to make your thinking visible for them to see your value. You can try to emulate the extroverts on your own terms. Commit

Google May Have To Share Search Data With Rivals

The European Commission has sent preliminary findings to Google proposing measures to share search data with rival search engines, including AI chatbots that qualify as online search engines under the DMA, across the EU and EEA. Under the proposal, Google must share four categories of anonymized data on fair, reasonable, and non-discriminatory (FRAND) terms. The

Inside Coachella’s Off-Site Events That Are Rewriting the Festival’s Landscape

Coachella took over the desert this past weekend, and brands were quick to follow. But some of the biggest moments on that front happened off-site, where brands could build outside the constraints of the festival grounds. Off-site events felt smaller and more exclusive, and some with even better perks. Calling them “parties” would’n’t be accurate;

The one thing I wish I’d known: “you don’t need everything figured out”

What do you wish you’d known about the industry when you were first starting out? That’s the question we posed to a range of creatives recently, and we got a range of answers. To discover answers discussing openness and technology, see the first in this ‘one thing I wish I’d known’ series. For more tips

How To Build AI Visibility In 90 Days [Webinar]

AI search has changed how buyers discover solutions. Here’s how to make sure they find you. Why AI Visibility Is Now a Growth Priority Platforms like ChatGPT, Perplexity, and Google AI Overviews are now active discovery channels for buyers. Marketing leaders who understand those signals are building durable visibility. Those who don’t are quietly losing

Adobe rebrands Experience Cloud as ‘CX Enterprise,’ goes all-in on AI agents

Adobe is replacing its Experience Cloud umbrella with a new flagship offering called Adobe CX Enterprise— an AI-first platform that merges creative and marketing capabilities under a single, agent-based architecture. The company plans to unveil CX Enterprise and more than a dozen related product announcements at Adobe Summit 2026, its annual marketer-focused event running April

ANNA :: Behance

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68 Million AI Crawler Visits Show What Drives AI Search Visibility

A new analysis of 858,457 sites hosted on the Duda platform shows how AI crawlers are interacting with websites at scale. The data offers a clearer view of how crawling activity is growing and what SEOs and businesses should do to increase traffic from AI search. AI Crawling Has Already Reached Scale AI crawling is

Despite globe uncertainty, brands are spending

I know I’ve harped on the uncertain economic conditions so far in 2026 quite a bit. (It could have to do with the fact that I looked at my 401K and saw it’s performing at -1.36% year to date, after years of upward growth.) But the reason it merits being covered is because somehow, for

Unlearned shares the personal career reflections of top creatives

Digital design tool Readymag has long supported young creatives since its launch in 2012, and its latest project – the editorial project Unlearned – aims to shed further light on just how to find the right path after design school. It takes the form of 13 written perspectives from influential names across the industry, all at different

Should You Use Auto-Generated Creative? – Ask A PPC

It won’t surprise anyone that most advertisers are hesitant to use auto-generated creative from ad platforms. Auto-generated ads fall into the following categories: Customer-in-the-loop (CITL): Assets are generated based on inputs like a website URL or a user prompt. The advertiser always has a choice as to whether or not they want to include these

Week of April 6 Evening News Ratings: WNT Stays on Top

ABC World News Tonight with David Muir was America’s most-watched newscast in total viewers and the Adults 25-54 demo for the week of April 6. However, WNT, NBC Nightly News with Tom Llamas, and CBS Evening News with Tony Dokoupil did not register any week-to-week gains in either measured category for the just-concluded week. In

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