The GRADIENT: Why Taste Is the New Moat

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The GRADIENT: Why Taste Is the New Moat

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The Trade Desk’s argument against an Amazon face-off

The Trade Desk’s argument against an Amazon face-off

Amazon’s biggest rival for programmatic ad dollars is once again waving off the comparison. For the second quarter in a row, The Trade Desk CEO Jeff Green told analysts that Amazon isn’t a direct threat to his business. To some, that might sound even more outlandish this time round. After all, Amazon is leaning harder

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The most beautiful coffee machines in the world

The most beautiful coffee machines in the world

There are pens, and there are pens. The humble biro is arguably one of the few everyday objects that are actually design masterpieces, but it’s hardly going to inspire lust among design fans. But from Montblanc to Pelikan, there are luxury stationary brands out there creating beautiful writing implements designed to do just that. Just

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Google’s Preferred Sources Tool Is Jammed With Spam

Google’s Preferred Sources Tool Is Jammed With Spam

Google’s Preferred Sources tool is meant to let fans of certain websites tell Google they want to see more of their favorite sites in the Top News feature. However, Google is surfacing copycat spam sites, random sites, and parked domains. Some of the sites appearing in the tool are so low quality that only their

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Netflix’s Monster Remains in First

Netflix’s Monster Remains in First

Netflix’s Monster anthology series, Monster: The Ed Gein Story, has made it two weeks in a row in the No. 1 position in Nielsen’s Top 10 Overall Streaming chart. For the week of October 6, Monster led the way with 2.308 billion viewing minutes, a +51% increase from the previous week. The Adults 18-49 demo

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Lex Carthur’s romantic ads focus on the emotional core of top tier athletes

Lex Carthur’s romantic ads focus on the emotional core of top tier athletes

Lex Carthur is a director who does what he knows, which is a lot. Beginning as an artist then moving to photography, then falling in love with photojournalism, Lex has only continued to expand artistically with over a hundred jobs under his belt for clients such as Nike, Adidas, Sports Direct, Salomon and Vans. Interested

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How To Do A Complete Local SEO Audit: 11-Point Checklist

How To Do A Complete Local SEO Audit: 11-Point Checklist

Local SEO includes several specific tasks geared to establishing the relevance and authority of a business within a targeted geographic area. Search engines and large language models (LLMs) like Google Gemini and ChatGPT reference many different data points to determine who will be surfaced in their respective result sets, which include AI Overviews and AI

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AI-powered campaign creation without the creative logjam

AI-powered campaign creation without the creative logjam

At the November MarTech Conference, Molly St. Louis, co-founder of Mosaic Group Media, led a session on building and scaling AI-assisted content operations — without losing control of brand, process, or risk. The panelists for the discussion were A. Lee Judge, co-founder and CMO, Content Monsta; Angela Vega, director of capabilities and operations, Expedia Group;

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Sydney Sweeney finally addresses the backlash to that jeans ad

Sydney Sweeney finally addresses the backlash to that jeans ad

Remember when the president deemed it necessary to tell the world he was a big fan of a jeans ad? Yep, August 2025 was a strange era for advertising, with Sydney Sweeney’s American Eagle ad provoking controversy for its supposed promoting of eugenics. The whole thing was all anyone could talk about for a moment

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Was It Better Then Or Now?

Was It Better Then Or Now?

Twenty-five years ago, Google launched a modest advertising product that would evolve into one of the most influential tools in digital marketing. Back then, it was called Google AdWords; today, it is Google Ads. Over that quarter-century, the platform has transformed in format, scope, and ambition. While the technology behind Google Ads has evolved dramatically,

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B2B marketers on shifting lead gen from ‘conversion to influence’

B2B marketers on shifting lead gen from ‘conversion to influence’

Source: Shutterstock It might be a hazy memory, if a memory at all, but not too long ago B2B lead generation was defined by cold calling, fax machines and trade shows. The arrival of the internet in the 90s was a revolution, giving rise to email marketing, CRM and SEO, paving the way for the

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Various Illustrations :: Behance

Various Illustrations :: Behance

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Google Performance Max Adds Waze Ads And Channel Reporting

Google Performance Max Adds Waze Ads And Channel Reporting

Google adds Waze ads to Performance Max for store goals in the U.S. and rolls out channel performance reporting, with search partner reporting coming soon. Waze ads are now available in PMax for store goals. Channel performance reporting is rolling out across PMax, with search partner reporting and MCC access coming soon. No extra setup

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Future of Marketing briefing: The agent era on training wheels

Future of Marketing briefing: The agent era on training wheels

A clear theme at last week’s Digiday Publishing Summit Europe was skepticism about agents. Executives see the upside but fully autonomous systems still feel distant. For now, many say they’re relying on more human judgement in their organizations, not less. It was a useful check on where things actually stand. The industry may be calling

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Ten of the decade’s best designed magazines, chosen by magCulture’s Jeremy Leslie

Ten of the decade’s best designed magazines, chosen by magCulture’s Jeremy Leslie

It’s Nice That: What are your key reflections on the past ten years of the magCulture bricks and mortar store? Any big successes or high-points? Jeremy Leslie: I can’t believe it’s been ten years. It felt like the shop was new for ages, and suddenly we’re something else… not old, but established, maybe? There’s a

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Google Warns Against Relying On SEO Audit Tool Scores

Google Warns Against Relying On SEO Audit Tool Scores

Google warned against relying on tool-generated scores for technical SEO audits. Search Relations team member Martin Splitt outlined a three-step framework in a Search Central Lightning Talk that emphasizes site-specific context over standardized metrics. The Three-Step Framework Splitt outlined the core objective in the video: “A technical audit, in my opinion, should make sure no

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[Test] Nov 06

[Test] Nov 06

[Test] Nov 06

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Studio Ghibli politely declares war on Sora’s AI slop

Studio Ghibli politely declares war on Sora’s AI slop

Just as one front in the battle between AI vs art closes, another opens. This week, the UK High Court ruled against Getty Images’ claim that Stable Diffusion’s training on images from its stock photo library constituted copyright infringement. But meanwhile, Studio Ghibli and other Japanese companies have finally had enough. The Japanese animation studio’s

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Google Finance Gets AI Deep Search & Prediction Market Data

Google Finance Gets AI Deep Search & Prediction Market Data

Google Finance is rolling out Deep Search capabilities, prediction markets data, and enhanced earnings tracking features across its AI-powered platform. The updates expand Google Finance beyond basic market data into multi-step research workflows and crowd-sourced probability forecasting. Google announced the changes today, with features rolling out over the coming weeks, starting with Labs users. Deep

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AI is your key to better market research and planning

AI is your key to better market research and planning

Marketers are learning to turn AI into a tireless research partner — and a faster path to insight. At the November MarTech Conference, experts from Citrix, Randstad Digital and Qualified Digital joined Susan Ferrari, senior director at EmotionTrac, for a discussion on how AI is transforming market research and planning. Panelists for the session included

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Totems by losdibujitosdepablo :: Behance

Totems by losdibujitosdepablo :: Behance

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