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OpenAI Releases GPT-5.1 With Improved Instruction Following

OpenAI released GPT-5.1 Instant and GPT-5.1 Thinking with updates to conversational style and reasoning capabilities. The updates begin rolling out today to paid users before expanding to free accounts. OpenAI says this release addresses feedback from users who want AI that feels more natural to interact with, while also improving intelligence. What’s New GPT-5.1 Instant

Unilever on mixing creators with ‘marketing science’

Unilever is shifting its approach to how it builds brands, with influencers becoming a central aspect of its media strategy. Upon assuming control of the consumer goods company in March, CEO Fernando Fernandez made influencer investment a priority for the business. He pledged the company would spend half its brand and marketing investment on social

Love is Resistance sews together 77 posters for a free Palestine from creatives around the globe

This incredible lineup of creative contributors began as a call-out to friends and colleagues of Aya’s amongst her work as a cultural strategist, producer and curator for grassroots initiatives and non-profits, before it snowballed into something with a much wider remit. It was important to the book’s editor to have a range of figures to

Google Launches Ads Advisor & Analytics Advisor Globally

Google is introducing two AI-powered tools built on Gemini: Ads Advisor in Google Ads and Analytics Advisor in Google Analytics. Availability starts in early December for English-language accounts globally. What’s New Ads Advisor Ads Advisor works inside your Google Ads account to surface optimization recommendations and, with your review and approval, apply the selected changes.

Why rethinking syndication will help publishers succeed in the AI era

With the rapid decline in search and social referrals, publishers have never faced a more challenging environment. Even Google admits the open web is “in rapid decline.” Syndication is an answer Smart publishers are re-emphasizing content syndication to reach customers where they spend time — news aggregators, AI agents, CTV channels and mobile apps. Hundreds

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Is AI Search SEO Leaving Bigger Opportunities Behind?

A recent podcast by Ahrefs raised two issues about optimizing for AI search that can cause organizations to underperform and miss out on opportunities to improve sales. The conversation illustrates a gap between realistic expectations for AI-based trends and what can be achieved through overlooked opportunities elsewhere. YouTube Is Second Largest Search Engine The first

Fox News Wins Election Night

Monday, Nov. 3 There were 49,000 total viewers separating Fox News’ Hannity and MSNBC’s The Rachel Maddow Show on Monday night. 25-54 Demographic (Big Data + Panel x 1,000) Total Day: FNC: 191 | CNN: 70 | MSNBC: 64Prime: FNC: 264 | CNN: 95 | MSNBC: 133 FNC: CNN: MSNBC: 4PM Cain:260 Hunt:111 Wallace:81 5PM

Nature finds its rhythm in Orfeo Tagiuri’s animated music videos for Brian Eno and Beatie Wolfe

In Procession, nothing is ever static. The trees and even the rocks are alive with the music, city landscapes are sliced apart by a bird flying by, the blocks of buildings turning into fuzzy shapes as they fade out. Orfeo was inspired by Charles and Ray Eames’ 1977 short film Powers of Ten – where

Report Links Original Research to Higher B2B ROI

TopRank Marketing and Ascend2 released a survey involving 797 B2B leaders. They discovered that 97% consider thought leadership as essential for achieving success throughout the entire marketing funnel. The report frames the findings as building an “Answer Engine” for how buyers discover information across SEO and GenAI answer platforms (ChatGPT, Perplexity, AI search). The authors

Reddit’s rise shows every brand needs a forum for its GenAI search strategy

A year and a half ago, I wrote “The rise of forums: Why Google prefers them and how to adapt,” arguing that brands should build their own online forums and communities. Let’s look at what’s happened since. As of this writing, Reddit’s stock price has risen 177.6%. If you’d bought 100 shares of RDDT then,

Bose’s sexiest headphones are now $130 off

When it comes to audio accessories, Bose is on top. With its elite sound quality and sleek design, their products tick a lot of boxes for me – particularly when it comes to headphones. With Black Friday looming in the distance, there are already some great deals, including $130 off Bose’s QuietComfort Ultra Headphones. While

Budget SEO For Capacity, Not Output

Marketing leaders are still budgeting to grow clicks in 2026, even though AI Overviews cut organic traffic in half and AI Mode kills it almost entirely. Image Credit: Kevin Indig Meanwhile, close to 60% of those who responded to my recent poll report their stakeholders don’t understand the value of brand mentions in LLMs. The SEO budget

Prime Video ad tier reaches 315 million monthly viewers globally

The announcement follows Netflix’s introduction of a new audience metric last week, reporting more than 190 million active monthly ad-supported viewers. Credit: Diego Thomazini / Shutterstock Prime Video now reaches an average of more than 315 million ad-supported viewers each month globally, according to figures released by Amazon. The streaming giant introduced advertising in the

Inside dating app Feeld’s turn to print

The archival visual threads running through the magazine incluse “a squirting cucumber, an ancient Greek fertility statue, and a young Björn Borg looking at you excitedly, holding a small present,” Merel says. The creative director collaborated with Kees de Klein for these odd yet cohesive images, pulled from his own personal archive, alongside Torbjørn Rødland’s

Google Is Not Diminishing The Use Of Structured Data In 2026

A recent announcement on the Google Search Central blog gave a Redditor the impression that Google was significantly reducing the use of structured data, causing them to ask if it’s worthwhile to use it anymore. The person on Reddit posted: “Google just posted a new update — they’re removing support for some structured data types

Publishers swap traffic angst for strategy in Q3 earnings

The tone has flipped: instead of lamenting lost clicks, publishers are outlining where and how they’re building sustainable growth. That’s been a key throughline in third-quarter publisher earnings calls: People Inc. saw search traffic declines that hurt its overall digital ad revenue, but was confident its strategy to focus on AI licensing and off-platform reach

This popular 3D pen is now less than £30

Get the SCRIB3D P1 for 40% off today, a bargain for crafters and creatives of all levels.

How To Cultivate Brand Mentions For Higher AI Search Rankings

Building brand awareness has long been an important but widely overlooked part of SEO. AI Search has brought this activity to the forefront. The following ideas should assist in forming a strategy for achieving brand name mentions at a ubiquitous scale, with the goal of achieving similar ubiquity in AI search results. Tell People About

IPG Revenues Drop In Last Earnings Report as a Public Company

IPG reported third quarter 2025 earnings after the market closed on Tuesday evening, with global revenues dropping 5% year over year. The holding company released a 10-Q filing and did not host a call with investors due to its soon-to-close acquisition by Omnicom Group. The Numbers $2.5 billion – Global revenue including billable expenses, a

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