At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From exposing marketing’s short-sightedness when it comes to working-class audiences to underlining the importance of getting the basics right, it’s been a busy week. Here is my take. Source
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Stylistically, the new wordmark draws on the venue’s Victorian heritage through “subtle sign-painted cues” as well as nods to an era where the Hall’s cultural cachet was built. Diverting easy nostalgia, the wordmark looks rooted and distinctive. In support, Brandpie introduced Aktiv Grotesk as the core type system, building upon the brand’s previous typeface which
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Google packed a lot into this week, with Search Console picking up AI-powered configuration, Maps loosening its real-name rule for reviews, and a new test nudging more people from AI Overviews into AI Mode. Here’s what that means for you. Google Search Console Tests AI-Powered Report Configuration Google introduced an experimental AI feature in Search
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Programmatic marketers may not understand AI but they’re even more unsure of themselves. That was the undercurrent at this week’s Digiday Programmatic Marketing Summit in New Orleans. Onstage discussions, offstage pow wows and the usually candid town halls all pointed to the same tension: everyone talking about AI, yet few felt equipped to shape what
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Why you can trust Creative Bloq Our expert reviewers spend hours testing and comparing products and services so you can choose the best for you. Find out more about how we test. Motorola Edge 70 deals 36 months Unlimited mins Unlimitedtexts 5GBdata 36 months Unlimited mins Unlimitedtexts 5GBdata 24 months Unlimited mins Unlimitedtexts 500GBdata 24
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YouTube is rolling out title A/B testing globally to all creators with access to advanced features, expanding the testing capability beyond the select group that had early access. The announcement came via the platform’s Creator Insider channel, clarifying how the feature works and addressing common questions from creators. Title A/B testing joins thumbnail testing in
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Days after Omnicom closed its acquisition of Interpublic Group, U.S. employees returned from Thanksgiving break to a harsh reality: thousands of layoffs, dissolved agencies, and a new benefits package that workers describe as “the worst [they’ve] ever had.” Employee handbooks and benefits documents obtained by ADWEEK show the new Omnicom’s policies are a significant downgrade
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A project that ran from 2017 to 2023, The Community Cook Up was a food bank and community meeting point to gather and share a warm meal weekly on Northumberland Park Estate in Tottenham, North London. It was in 2021, when the documentary photographer Hannah Norton was coming up to her fourth year of volunteering
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Google is rolling out an experimental feature that lets Search Console users configure the Search results Performance report using natural language instead of manual filter selection. The feature, called AI-powered configuration, translates plain-language requests into the appropriate filters and settings. You can describe the analysis you want to see, and the system handles the technical
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They say things move faster in the AI age, and on Wednesday, Salesforce delivered the latest example. Salesforce announced its third-quarter results for the 2026 fiscal year on Wednesday. The high-level numbers looked good. Revenue for the quarter was $10.3 billion, up 9% year over year. The company raised its full fiscal year 2026 revenue guidance
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A teaser video with no car, the biggest rebrand in its 102-year history, and sales plummeting by 97% – the story of the past 12 months has been nothing short of a rollercoaster for Jaguar. Now, one year on from the rebrand that got the world talking – arguably one of the most controversial rebrands
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The Internet Archive, also known as the Wayback Machine, is generally regarded as a place to view old web pages, but its value goes far beyond reviewing old pages. There are five ways that Archive.org can help a website improve their user experience and SEO. The Wayback Machine’s new WordPress plugin makes it easy to
Read MoreDeemed “too niche”, hard to reach or ignored in favour of “aspirational” audiences, marketers explain why overlooking working class consumers is a costly mistake. Source
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For the hand-painted cover, Murugiah recreated his digital mock up drawings onto heavy stock watercolour paper with red ink. After the ink drawings were done, they were then taped to the drawing board where Murugiah dripped paint and moved the paper around, applying randomised brush strokes onto the paper. The result is a richly textured
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Every month, companies lose millions in unrealized search value not because their teams stopped optimizing, but because they stopped seeing where visibility converts into economic return. When search performance drops, most teams chase rankings. The real leaders chase equity. This is the Search Equity Gap – the measurable delta between the organic market share your
Read MoreThis WTF guide, sponsored by The Weather Company, digs into what weather targeting is — how it differs from other contextual signals, common misconceptions and misunderstandings and how advertisers across industries can maximize its effectiveness. Amid the many shifts in consumer behaviors, trends and other factors, global brands have now made understanding and leveraging consumer
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A lot of the defence of AI from industry execs has focused on how it will do the jobs that creatives don’t want. A former Netflix producer has now taken that further with a pretty bold statement. Taiki Sakurai, who was executive producer on Pokémon Concierge and Cyberpunk: Edgerunners and now heads animation studio Salamander
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Previous predictions: 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 This is my 8th time publishing annual predictions. As always, the goal is not to be right but to practice thinking. For example, in 2018, I predicted “Niche communities will be discovered as a great channel for growth” and “Email marketing will return” in 2019. It took another 6 years. That same year,
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Freelancers who once worked for the storied production studio The Mill say they’re owed at least $280,000, but see little hope in ever getting the funds. When The Mill relaunched under new owner TransPerfect in October, some industry observers celebrated the return of a venerated creative institution. On Oct. 20—one week before TransPerfect unveiled plans
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When the Budapest-based photographer Éva Szombat found the fashion of her childhood reemerging in 2017, she was teaching photography at the Moholy-Nagy University of Art and Design. Around campus, she saw young students who were dressed like her parents in the 1980s and 1990s. She found that people who never existed in that era were
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