The GRADIENT: Why Taste Is the New Moat

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The GRADIENT: Why Taste Is the New Moat

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Missed out on Cyber Monday? There’s still a chance to save $400 /£280 on xTool’s latest laser

Missed out on Cyber Monday? There’s still a chance to save $400 /£280 on xTool’s latest laser

If you missed out on Cyber Monday savings, then don’t fret, as xTool has extended its mega sale for 3 additional days! This is the company’s biggest sale of the year, and you really won’t want to miss out, especially if you’re shopping for one of the best laser cutters and engravers on the market.

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OpenAI Declares ‘Code Red’ To Improve ChatGPT In Response To Google

OpenAI Declares ‘Code Red’ To Improve ChatGPT In Response To Google

OpenAI CEO Sam Altman has declared a “code red” to focus company resources on improving ChatGPT, according to an internal memo reported by The Wall Street Journal and The Information. The memo signals OpenAI’s response to growing competition from Google, whose Gemini 3 model has outperformed ChatGPT in several benchmark tests since launching last month,

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Nine to thrive: 5 truths for high-performing teams

Nine to thrive: 5 truths for high-performing teams

From a need to redefine terms like ‘performance’ and ‘potential’ to understanding that one size does not fit all when it comes to employee engagement, the way to manage marketing teams is evolving. Source

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Samba’s mythical direction for sports brand Yonex transforms tennis into a gladiator’s arena

Samba’s mythical direction for sports brand Yonex transforms tennis into a gladiator’s arena

Samba likes to start off his projects with poetry, translating emotion onto the page before raising his camera. Each of the tennis players captured in the film is depicted like a statue, with a raise of a racket featured as a nod to New York’s Lady Liberty. The outlines of moving figures are caught in

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YouTube Launches First Annual Recap Feature For All Users

YouTube Launches First Annual Recap Feature For All Users

YouTube launched its first annual Recap feature, providing users with a personalized summary of their viewing activity throughout the year. The feature is available starting today for users in North America and will roll out globally throughout the week, according to the YouTube Blog. What’s New YouTube Recap is accessible from the homepage or under

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How advertisers maximize lead generation during Q5

How advertisers maximize lead generation during Q5

As the holiday season winds down, a little-known window of opportunity opens for advertisers known as Q5. During the period from late December to mid- or late January, also known as Q5, many advertisers go dark after shipping deadlines have passed. Meanwhile, consumers are in discovery mode — scrolling on their mobile devices and spending

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AIGA NY’s new logo is a modern love letter to the city

AIGA NY’s new logo is a modern love letter to the city

The American Institute of Graphic Arts (AIGA) has unveiled a slick logo marking a bold new strategic direction for its New York chapter. As the United States’ oldest professional association for design, the AIGA’s new look marks a confident rebirth as a unified space for conversation, learning and innovation. The best logos often convey a

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Should Your PPC Strategy Focus On The Lead Pipeline Or Revenue?

Should Your PPC Strategy Focus On The Lead Pipeline Or Revenue?

Marketing leaders often believe they have a performance problem when, in reality, they have a goal problem. A PPC strategy built around generating leads behaves very differently than one optimized for revenue. The campaigns you choose, how you measure success, and even how your sales team operates all depend on which objective governs the budget.

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Boom Goes The Omnicom

Boom Goes The Omnicom

After a year of anticipation and regulatory review, Omnicom has closed its $13.5 billion acquisition of IPG—and a lot is changing at the holdco. Led by CEO John Wren, the new Omnicom will span capabilities across creative, media, PR, precision marketing, production, commerce, data, and health marketing. It’s all underpinned by a souped-up version of

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Creative gift ideas for your own stocking this Christmas

Creative gift ideas for your own stocking this Christmas

It’s December now, advent calendars have been unsealed, and the countdown has well and truly begun to Christmas 2025! While you buy your last few bits, you might encounter some slightly panicked enquiries to your own wish list – if so, here’s a few ideas you can send their way. From perfume and jewellery to stationery

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Google Connects AI Overviews To AI Mode On Mobile

Google Connects AI Overviews To AI Mode On Mobile

Google is testing a new mobile search flow that connects AI Overviews to AI Mode. Robby Stein, VP of Product for Google Search, announced the test on X. The feature lets you ask follow-up questions in AI Mode without leaving the search results page. (1/2) Today we’re starting to test a new way to seamlessly

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What happens when no one clicks anymore

What happens when no one clicks anymore

ChatGPT, Claude and Perplexity are giving users quick, direct answers without sending them to publisher sites. And if people stop clicking through, what happens to the ads, affiliate links and sponsorships that keep the web running? With Google and others doubling down on AI-driven results, the way people discover and engage with content is shifting

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These Japanese-crafted, stylish Zebrawood headphones get a Cyber Monday £230 price drop

These Japanese-crafted, stylish Zebrawood headphones get a Cyber Monday £230 price drop

The Denon AH-D5200 represents the sweet spot in Denon’s premium headphone lineup, sitting below the £1,000+ AH-D7200 and flagship AH-D9200. Whilst those higher-end siblings pursue different sonic goals with their frequency tuning, the D5200s focus squarely on what matters most: delivering an enjoyable, engaging listening experience. This special Cyber Monday deal knocks £230 off the

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Google Reports Search Console Page Indexing Report Delays

Google Reports Search Console Page Indexing Report Delays

Google announces delays in Search Console’s Page indexing report. The company confirms crawling, indexing, and ranking remain unaffected by the reporting issue. Google is experiencing longer than usual delays in the Page indexing report within Search Console. The issue affects reporting only, not actual crawling, indexing, or ranking of websites. Google will provide an update

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Marketoonist on marketing through the decades

Marketoonist on marketing through the decades

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here Source

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“We’re stronger and better together”

“We’re stronger and better together”

But we’ve had some bigger issues too – with themes of self-worth, doubt, finding our value. In a world that can sometimes feel as though there’s very little good, it’s not surprising that creatives (who are like sponges, picking up on all that energy) begin to question their purpose. But being asked those questions demonstrates

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Pragmatic Approach To AI Search Visibility

Pragmatic Approach To AI Search Visibility

Bing published a blog post about how clicks from AI Search are improving conversion rates, explaining that the entire research part of the consumer journey has moved into conversational AI search, which means that content must follow that shift in order to stay relevant. AI Repurposes Your Content They write: “Instead of sending users through

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OpenAI’s new ChatGPT shopping tool promises ‘in-depth’ research — just not for Amazon products

OpenAI’s new ChatGPT shopping tool promises ‘in-depth’ research — just not for Amazon products

OpenAI is rolling out a new AI-powered shopping tool inside ChatGPT that researches products online, reads reviews and compares options according to users’ specific needs and preferences. The feature, called Shopping Research, appears as an option in ChatGPT when users ask a shopping-related question or access it from a dedicated menu. To start, shoppers can

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The top 3D printer deal I recommend this Cyber Monday is $170 off the Anycubic Kobra 3 V2 Combo

The top 3D printer deal I recommend this Cyber Monday is $170 off the Anycubic Kobra 3 V2 Combo

It’s been a long weekend of 3D printer deals hunting for me, and I don’t know about everyone else, but I’m getting some serious deal fatigue. It can be pretty tough to decide what to buy during seasonal sales events like Black Friday – especially when you’re flooded with options, offers and promotions galore. So

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7 Affiliate Strategies Publishers Are Using for Black Friday

7 Affiliate Strategies Publishers Are Using for Black Friday

Publishers with affiliate operations are entering the holiday shopping cycle with a blunt new reality: Organic search is no longer the reliable engine it once was. Across interviews with revenue leads at six major media companies, a new playbook is emerging—one built on direct audiences, rigorous price scrutiny, and a monthlong deal cycle. Here are

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