The sad news of John Gentry’s death, the CEO of OpenX, emerged, with the resulting outpouring of respect and tributes testament to his professional standing in the industry and the high regard in which he was held. In a measure of the thoughtfulness and humanity of Gentry – or “JG” to those that knew and worked
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Digital art in 2026 is dominated by AI, and it’s not getting any easier to find non-AI apps if you want to avoid the rising use of algorithms in art. A lot of the best digital art software around at the moment has creeping gen AI tools, so it’s not always a question of whether
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When comms teams are constantly reacting, they miss opportunities. Christopher Barger shares how the PESO Model® creates structure without slowing things down. The post Why the PESO Model© is Right For High-Velocity Industries first appeared on Spin Sucks.
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Welcome to this week’s PPC Pulse. This week’s news centers around quite a few Google updates. Google rolled out campaign total budgets in open beta, introduced a new Direct Offers pilot inside AI Mode, and confirmed several Shopping promotion policy updates taking effect in early 2026. The updates affect how advertisers manage fixed promotional spend,
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John Gentry, a longtime advertising executive and the chief executive officer of supply-side platform OpenX, died Wednesday evening after a long battle with cancer. He was 58. A post to Gentry’s LinkedIn profile Thursday evening read: “If you are reading this, it means that I’m no longer around and lost my fight with cancer. While
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The product has what Damien refers to as this “almost magic button” that takes a static image or prompt and makes it come to life, which was a major starting point for the campaign concept. Meanwhile, one of the things Damien and his team were conscious of in relation to AI sentiment in the creative
Read MoreIn How to Train Your Dragon, Astrid worked harder, Hiccup worked smarter. Which are you? Gini Dietrich details how the PESO Model© helps you shift to working smarter. The post How the PESO Model© Helps You Work Smarter, Not Harder first appeared on Spin Sucks.
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Welcome to this week’s Pulse. Google is laying more groundwork for agent-led shopping, Google Trends is getting a Gemini helper inside Explore, and Google appears to have responded to a report we covered last week on AI Overviews health queries. Here’s what matters for you and your work. Universal Commerce Protocol (UCP) Brings Agent Checkout
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Every week, there’s a new AI-powered marketing tool promising to revolutionize your workflow. It’s tempting to try them all. But here’s what’s actually happening: marketing stacks are more cluttered than ever, teams are overwhelmed, and most tools are sitting unused while the bills keep coming. The real problem isn’t that you don’t have enough tools.
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Why you can trust Creative Bloq Our expert reviewers spend hours testing and comparing products and services so you can choose the best for you. Find out more about how we test. Denon haven’t made things easy for themselves with the AH-D5200s. After using them for around four months, I really, really like them, but
Read MoreIn the age of zero-click and zero-share, presence matters more than visits. Gini Dietrich describes how the PESO Model© helps you stay seen and trusted. The post Why the PESO Model© Still Wins in the Age of Zero Click and Zero Share first appeared on Spin Sucks.
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Just today, OpenAI confirmed it will begin testing advertising in the United States for ChatGPT Free and ChatGPT Go users in the coming weeks, marking the first time ads will appear inside the ChatGPT experience. The test coincides with the U.S. launch of ChatGPT Go, a low-cost subscription tier priced at $8 per month that
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Nuts and bolts Nut butter brand Pip & Nut is a real success story. From a relative unknown a decade ago, it is now the market leader in the UK. And for good reason. It tapped into a market looking for a peanut butter without added sugar, palm oil, or other nasties, and that tasted
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Feng Yitong is an Berlin-based illustrator from Xi’an, China whose comic and hand-drawn imagery addresses migration, cultural shifts and embodied experiences in heavy, tactile forms of oil pastels. Using skills learned from her bachelors and masters degrees in illustration at the Berlin University of the Arts, she sketches her emotive scenes, then scans before using
Read MoreMost people don’t learn the PESO Model© all at once. Shelly Verkamp explores how real understanding happens in five moments of need. The post The Five Moments of Need (From Wine Newbie to… Slightly Less Newbie) first appeared on Spin Sucks.
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Remarketing lists continue to be one of the more dependable tools inside PPC accounts, especially for search campaigns. They give advertisers clearer control over who sees ads, how bids are adjusted, and how messaging aligns with prior brand interaction. As tracking becomes more constrained and audience signals less granular, first-party data carries more weight in
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As the hype around AI thins into something closer to reality, the ad industry is quietly drawing a line between what the tech can do and what it will not be trusted to touch. Here are the myths, and the reality underneath them. Myth: AI is about to replace media buyers Continue reading this article
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There was a weird, brief design trend in late ’90s gaming for digitised sprites, as every developer raced to get a piece of Mortal Kombat’s success. There was a chaotic charm to FMV games like Pit-Fighter and Primal Rage, and it’s a style Obey the Insect God is aiming to bring back; a retro game-inspired
Read MoreYour content isn’t broken. The system is. In Part 1 of our new series, Gini Dietrich explores how to build trust and traction with the PESO Model© when clicks and shares disappear. The post Implementing the PESO Model© in a Zero-Click, Zero-Share World first appeared on Spin Sucks.
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Google’s AI Overviews may be relying on YouTube more than official medical sources when answering health questions, according to new research from SEO platform SE Ranking. The study analyzed 50,807 German-language health prompts and keywords, captured in a one-time snapshot from December using searches run from Berlin. The report lands amid renewed scrutiny of health-related
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