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Leveraging AI to Supercharge Crisis Communications Planning

Crisis communications planning needs an overhaul if PR professionals are to keep up with the pace things unfold. Nick Lagalante discusses how AI can help. The post Leveraging AI to Supercharge Crisis Communications Planning first appeared on Spin Sucks.

OpenAI Search Crawler Passes 55% Coverage In Hostinger Study

Hostinger analyzed 66 billion bot requests across more than 5 million websites and found that AI crawlers are following two different paths. LLM training bots are losing access to the web as more sites block them. Meanwhile, AI assistant bots that power search tools like ChatGPT are expanding their reach. The analysis draws on anonymized

‘Mindful consumption’: What would an under-16s social media ban mean for brands?

From the emergence of “closed platforms” to the need to “re-weight spend”, what are the marketing implications of banning social media for UK kids? Source

Leo Flügler’s whispery graphite comic tells the story of a female boxer struggling against sexism

Leo Flügler is a Leipzig-based illustrator working across comics, tattooing and narrative drawing whose project Tyger Tales tells the story of Marian ‘Lady Tyger’ Trimiar, the first female boxer to fight for her rights both in the ring and in court. Working with mechanical pencil, graphite powder and pastel chalk, Leo’s soft and smudgy materials

Create a Data Story Executives Will Love

Your job isn’t to show your work. It’s to show what it means. Gini Dietrich has a no-fluff guide to smarter, story-driven marketing reports. The post Create a Data Story Executives Will Love first appeared on Spin Sucks.

How Entity Linking Can Support Local Search Success

Search has changed dramatically, including local search. Search engines and AI systems now incorporate semantic understanding to generate citations and results. To gain semantic understanding, they need to know which topics appear in the content and how they relate to one another so that they can identify your areas of authority. For brands with multiple

OpenAI gears up to launch ChatGPT ads, marketers try to keep up

Just as marketers were beginning to sketch out playbooks for turning chatbots into brand building machines, OpenAI made it clear the honeymoon was over. The company confirmed that advertising will start rolling out in ChatGPT in the U.S. over the coming weeks. That doesn’t mean marketers need to toss out everything they’ve learned about showing

Google compares Gemini AI design to Apple in the 1980s

For rival tech brands, Google and Apple have seemed awfully cosy lately. Earlier this month it was announced that, in a huge blow to OpenAI, Google’s Gemini will be powering the much awaited (and much delayed) enhanced Siri assistant on every iPhone. And now, Google has compared its UI design with that of Apple. Apple

The Stages of Learning (and Why Crocheting Almost Broke Me)

What do crocheting and the PESO Model© have in common? More than you’d think. Shelly Verkamp shares what crafting has taught her about the stages of learning. The post The Stages of Learning (and Why Crocheting Almost Broke Me) first appeared on Spin Sucks.

Head Of WordPress AI Team Explains SEO For AI Agents

James LePage, Director Engineering AI at Automattic, and the co-lead of the WordPress AI Team, shared his insights into things publishers should be thinking about in terms of SEO. He’s the founder and co-lead of the WordPress Core AI Team, which is tasked with coordinating AI-related projects within WordPress, including how AI agents will interact

JPMorgan’s Latest Ads Feature Something Entirely New: Actual Customers

Financial services advertising usually looks similar: warm and fuzzy portrayals of life’s milestones—births, graduations, weddings, retirement parties—all made better because someone had the sense to invest. But no matter how good the scripting and production, those bank “customers” are usually actors, and it’s obvious. That status quo changed earlier this month with the debut of

“Focus on quality interactions rather than volume”

So what’s yours? Here are some questions to think about: What’s your preferred way of communicating? Is it written channels where you feel more confident because you have more time to formulate ideas or thoughtful responses privately? What’s your preferred way of processing information? Do you need more time and space to percolate, or do

Mastering the Art of Data Storytelling

You know that feeling when you’re staring at a spreadsheet, hoping—just hoping—that somewhere inside those rows and columns is a brilliant insight, ready to leap out and impress your boss? Yeah. Me too. Last week, we talked about the moment when I proudly marched into a meeting with a beautifully polished marketing deck—charts, benchmarks, attribution

How To Analyze Google Discover

TL;DR To generate the most value from Discover, view it through an entity-focused lens. People, places, organisations, teams, et al. Your best chance of success in Discover with an individual article is to make sure it outperforms its expected performance early. So share, share, share. Then analyze the type of content you create. What makes

Measuring account progression makes the attribution conversation obsolete

Measuring your marketing and sales success by defining, measuring and optimizing the stages an account progresses through will make the attribution conversation obsolete. Yeah, I said it. Teams obsessively track impressions, clicks, website visits, form fills, event registrations, content downloads and MQLs to try and scientifically associate that behavior with what prompted a customer to

Nintendo’s design demand almost cancelled Mario & Sonic at the Olympics

Two worlds collided with the release of Sega’s Mario & Sonic Olympic Games in 2007. And while gamers simply relished the opportunity to play two of the most iconic characters ever in one game, it seems that the two brands were less comfortable about the collaboration – and Nintendo even put in some strict guidelines.

Navigating Uncertainty With the PESO Model

With economic uncertainty rising, proving the value of marketing and comms is more important than ever. Christopher Barger explains how the PESO Model© can help. The post Navigating Uncertainty With the PESO Model first appeared on Spin Sucks.

How Much Of Your Paid Media Budget Should Be Allocated To Upper Funnel?

Determining a budget split between upper and lower-funnel is a recurring topic in paid media. Upper-funnel campaigns (typically awareness and interest) create future demand, while lower-funnel campaigns capture existing demand and are built to drive action. Knowing where the sweet spot is with budget allocation is a skill, and requires a sound knowledge of incrementality

Future Marketing Leaders on the biggest challenges facing marketers

From age old conundrums to contending with a rapidly changing modern ecosystem, our Future Marketing Leaders lay out the biggest challenges they see for marketers. Source

Faber Editions’ type-led cover design system is breathing new life into old books

Upon reflecting on the original Faber Paper Covered Editions, Pete identified some strengths. Those he saw as “most successful” had a “bold typographic and/or illustrative treatment” which in turn “countered the dominance” of the branding strip that ran down the side. “This realisation led me to define some rules for the designs of the individual

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