Ask ChatGPT’s default and premium models the same question, and they’ll cite almost entirely different sources, according to a Writesonic analysis. GPT-5.4 Thinking, ChatGPT’s premium model, sent 56% of its citations to brand websites. GPT-5.3 Instant, the default for all logged-in ChatGPT users, sent 8%. Across all prompts, the two models shared only 7% of
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We know the pressure of spending more time hunting for the right asset or manually stitching data together than actually marketing. While AI dominates the headlines, its true power isn’t just in “more content.” It’s in what it can subtract. At the March MarTech Conference session, “Say goodbye to busywork by rethinking marketing workflows,” experts
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WordPress published a troubled security release version 6.9.2 to patch ten vulnerabilities that also caused some sites to crash (display a white screen), so WordPress quickly followed up with a bugfix release version 6.9.3. Today, WordPress announced another update, version 6.9.4 because not all of the vulnerabilities were adequately addressed. WordPress security firm Wordfence published
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Artificial intelligence has a trust problem and companies — particularly those like Amazon, Microsoft, OpenAI and others — are facing an uphill battle trying to solve it. Amazon made more deliberate efforts late last month to better manage the narrative. The company hosted its first “editorial exchange” event in Seattle late last month, where it pitched
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Diogo’s paintings mark a new era in his creative career. Back in 2023, It’s Nice That spoke to Diogo about his graphic design work and his two decade career at the head of some of Lisbon’s most prominent graphic design studios. Designing for Festival Iminente and Lux Frágil, Diogo tuned his style to skillfully meet
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tag inside the block). Preview Style Variation Transforms In The Editor Core blocks such as Heading, Image, Paragraph, and Button include built-in style variations. There is now a live preview for style variation transforms, allowing users to see how a style change will look before applying it. The official announcement explains: “Style variation transforms now
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This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. Last month, the deal that was supposed to reshape Hollywood fell apart. After a protracted, highly visible bidding war for Warner Bros. Discovery, Netflix ultimately
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Netflix’s live-action One Piece series was a huge hit in 2023, and now it’s back for season 2 – and I can’t wait to watch it. Stretchy pirate Luffy and his loveable gang of straw hats continue their epic voyage for treasure aboard the Going Merry. The original manga series came out in 1997, created
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I enjoyed this interview with Google’s head of Search Liz Reid on the ACCESS Podcast with Alex Heath and Ellis Hamburger. Liz talked a lot about the future of Search. Here are the five most interesting parts. Will Agents Eventually Do Most Of The Activity On The Web? Yes, but not all of the interaction.
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Consumers jumped on the AI search bandwagon soon after ChatGPT launched. Now, more than half of shoppers now use AI as a research supplement, and nearly 20% are moving to AI-powered LLMs for all or most of their search needs. Brands, on the other hand, are focusing on AI to power chat and customer experiences.
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Alien is an ongoing series I began in 2020, using a modified camera that allows me to capture both the infrared spectrum & visible light within one picture. The result: familiar landscapes are alienated through infrared (IR)-induced color shifting. For the third chapter of this series, I traveled further north to the Austerdalsbreen Glacier, located in
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This post was sponsored by Resolve Marketing. The opinions expressed in this article are the sponsor’s own. Link building has evolved. It’s no longer about sending templated emails asking how much it costs for a guest post on someone’s site (it probably never should’ve been). It’s about providing resources, data, & information that people want
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In-house entertainment studios are the new social media team. Social media consultant and author of newsletter Link in Bio Rachel Karten flagged it last week after spotting a job post: Gap is hiring a vp of development at $300,000 to $360,000, reporting to Pam Kaufman — the Paramount exec Gap poached in January to become
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Before determining it’s content, the first step in developing any of Booklook’s issues is a hell of a lot of research into folding. Anouk always brings one central question to this stage of the next issues development: “How can I design a three dimensional object, starting from a flat sheet of paper or textile, using
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Peer recommendations are the most trusted information source for B2B buyers, according to a new report from Reddit and SurveyMonkey. AI chatbots ranked near the bottom. What They Found The report surveyed 1,200 U.S. business decision-makers. Among respondents, 73% said they trust peer recommendations when evaluating business purchases. That’s well ahead of vendor websites (55%),
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March ad-ness has begun, but CBS Sports and TNT Sports aren’t showing their full playbooks yet. Today, during a press conference on the upcoming 2026 NCAA Men’s Basketball Tournament, CBS Sports and TNT Sports executives discussed the tournament’s ad sales, saying demand was high and that live sports continue to make an impression on viewers. However, though
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KPop Demon Hunters has taken the world by storm, quickly becoming Netflix’s most-streamed film of all time. With its stunning animation and addictive soundtrack, this unexpected hit has had an explosive influence on pop culture, from viral TikTok sounds to endless merchandise. Speaking to fans of all ages, it’s no surprise KPop Demon Hunters is
Read MoreMeasure your PESO Model® OS without losing your mind: choose a 90-day outcome, track proof (not activity), and tell an outcome story that leaders will love. The post Measuring the PESO Model® Without Losing Your Mind first appeared on Spin Sucks.
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Integrating digital PR & SEO with a full-funnel strategy both influences audience behavior and top-three rankings in search engines. In my recent webinar with Search Engine Journal about how to earn links with digital PR, I didn’t have time to dive into the importance of the audience journey and a full-funnel strategy. This article is
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If you’ve been in marketing long enough, you’ve probably lived through a few identity crises. First, we were channel experts. Then we became integrated, growth and performance marketers. Somewhere along the way, someone added “AI” to everyone’s job description and called it a day. Now, we’re entering the era of the full-stack marketer. From where
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