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The GRADIENT: Why Taste Is the New Moat

Google Analytics Launches Scenario Planner and Projections

Google Analytics has launched Scenario Planner and Projections, two new features designed to help advertisers plan and monitor paid media budgets across channels. The rollout is part of Google Analytics’ cross-channel budgeting feature, which is still in beta and not yet available to every Google Analytics property. Read on to learn more about the tools,

Reddit marketing guide – maximize your spend

Thanks in part to its 2024 IPO, the social media platform Reddit is a hot topic in many circles, including marketing. That’s quite the accomplishment for a company that’s been around for 20 years, which in internet terms is the equivalent of having lived when dinosaurs roamed. To help you understand the platform and determine

Is Your Website Ready for AI Search? A Practical Audit for CMOs

AI-driven discovery is reshaping how brands earn visibility and conversions. Most CMS stacks weren’t built for this shift. Is your CMS structured for AI-powered search and answer engines?Can your content be interpreted, reused, and surfaced by machine-driven systems?Is your current tech stack quietly limiting performance in search? Discoverability depends on structured data, flexible architecture, and

Why Philadelphia Cream Cheese is pulling dollars from search

Philadelphia Cream Cheese has stopped paying for search ads, at least to prospective shoppers on Google. Over the past year, the Kraft Heinz-owned CPG brand has phased out its traditional search ad spend, opting to put those dollars instead into retail media and broader channels, according to Maddy Zingle, vp of marketing for Philadelphia Cream

Lan Truong’s pen plotter paintings are making us way less wary of art made by machines

Lan has experienced a lot of awe during this new chapter, and so have many others. “There are some people, however, who bristle at the idea of using a machine to create art, and I understand their wariness,” the illustrator says. “They might ask: Why are you using a machine to create art? Why can’t

Google Adds AI & Bot Labels To Forum, Q&A Structured Data

Google updated its Discussion Forum and Q&A Page structured data documentation, adding several new supported properties to both markup types. The most notable addition is digitalSourceType, a property that lets forum and Q&A sites indicate when content was created by a trained AI model or another automated system. Content Source Labeling Comes To Forum Markup

Meta Announces New Retail Media Tools to Grab More Ad Dollars

Meta has announced a slate of new retail media and creator-focused tools at Shoptalk, aimed at scooping up more ad dollars funneling through retail media networks and the creator economy. ADWEEK first reported that the social media giant was testing a new tool called “product set optimization” earlier this month. With today’s announcement, Meta has

Apple MacBook Pro 14-inch (M5 Max) review: the best just got even better

Why you can trust Creative Bloq Our expert reviewers spend hours testing and comparing products and services so you can choose the best for you. Find out more about how we test. What more is there to say about the MacBook Pro at this point? Apple has been knocking it out of the orchard with

Hustle Culture, AI, and the Cost of Shallow Thinking

AI didn’t create shallow thinking. Hustle culture did. Here’s how speed, performative productivity, and AI are reshaping how we read and think. The post Hustle Culture, AI, and the Cost of Shallow Thinking first appeared on Spin Sucks.

The Science Of How AI Picks Its Sources

Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! In “The science of how AI pays attention,” I analyzed 1.2 million ChatGPT responses to understand exactly how AI reads a page. This is Part 2. Where Part 1 told you where on a page AI looks, this one tells you which pages

Athena signals Zeta’s push into AI-driven marketing systems

Zeta Global is pushing its AI strategy into a new phase with the general availability today of Athena, positioning it as the foundation for what it calls a “superintelligent marketing” era. The pitch is less about new features and more about changing how marketing systems work. The company says Athena brings together data, identity and

Building Common Ground :: Behance

Building Together Building Common Ground is a collective of three studios spanning design, community engagement, and project realization, united by a shared commitment to rural places and the people who live in them. Their work sits at the intersection of planning, construction, and community-building, creating resilient infrastructure that reflects the specific character of the places

How Content Marketing Drives Visibility in AI Search

The next evolution of SEO is unfolding right now: AI is changing how people discover brands & content. Is your content cited ChatGPT, Gemini, Copilot, & AI Overviews? How do you become a trusted source for AI citations? Can you intentionally influence AI search outputs? Yes, you can. In this on-demand webinar, you can gain

The move is aimed to standardized AI-driven processes

The dawn of the agentic advertising era has led to a land grab, with industry practitioners now facing an increasingly fragmented marketplace of technical standards and interfaces. And with headcounts across the board facing cutback after cutback, meaning they have to do more with less, it’s enough to prompt campaign management teams to consider a

“If you’re challenged again, don’t go small”

As well as getting to know the culture of this new unit and overall on boarding, have they gone through the house style with clients? By that, I mean walking through each account and the clients’ expectations. That includes certain points they value and want to see in all of your pitches. My first port

Google Responds To Error That Causes Old Branding To Persist In SERPs

Google’s John Mueller answered a question about Google rewriting title tags to show the old brand of a site that rebranded in 2015. Apparently everything was updated to the new brand name, but Google’s search results stubbornly persist in showing the old branding. Old Brand Name Shown In Title Tags The person asking the question

The Ad Dollars Disney Could Lose If The Bachelorette Stays Canceled

Like the champagne in the Bachelor mansion, Disney may be putting the latest season of The Bachelorette on ice. But as the Mouse House weighs the decision, millions in ad dollars hang in the balance. Disney and ABC made a shocking call last week to remove The Bachelorette from the network’s lineup days before it

Artists shares how he created Penguin Random House’s Playful Penguins campaign

Penguin Random House’s penguin is about as iconic as it gets. But now a new series of illustrations celebrates the famous bird with a series of other Playful Penguins, who are seen in a variety of situations. The illustrations were created by Matt Blease and show an ensemble cast of penguins skateboarding, jumping and of

What I Shared At SEJ Live

It’s been an eventful start to the year for AI search, and AI is moving quickly, but there’s a lot of hype and panic. When really search is just doing what it has for the last 30 years, it’s constantly self-updating. At Search Engine Journal, as most other publishers have, we’ve experienced considerable drops from

Will AI end SEO?

AI won’t make SEO obsolete, but it’ll change how the work gets done. There’s a growing concern that as AI systems improve, they’ll replace the need for human SEO analysis entirely. Early experiments suggest otherwise. While AI can assist with technical tasks and even generate usable outputs, it still depends heavily on detailed human input, structured data

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