Audiences form opinions before they’re “ready.” Travis Claytor explains why continuous discovery—not campaigns—drives trust, visibility, and decisions. The post Why Brands Need a Strategy for Continuous Discovery first appeared on Spin Sucks.
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An Ahrefs analysis of 1.4 million ChatGPT prompts found that pages from a dedicated Reddit source were rarely cited in ChatGPT responses, even though they were often retrieved. Ahrefs highlights this pattern in a new report. What The Report Looked At Ahrefs examined 1.4 million ChatGPT 5.2 prompts, tracking which pages were retrieved and later
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A troubling trend is developing involving AI and early-career marketers, and I’m not the only one noticing it. Leading voices like Paul Roetzer highlighted attention-grabbing quotes from Dario Amodei, co-founder and CEO of Anthropic, who predicted AI could wipe out roughly 50 percent of all entry-level white-collar jobs within five years. Stanford’s Digital Economy Lab
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The United States Patent Office recently published Google’s continuation on a patent for a search system that detects when there is no satisfactory answer for a query and waits to automatically deliver the answer when it becomes available. Search And AI Assistant The patent, published in February 2026, is a continuation of an older patent,
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Organic search expertise is the latest in-demand skillset among ad agencies. Media agencies are competing with brands and each other to fill senior roles intended to burnish their capabilities in search engine optimization, AI discoverability and organic search. Digiday identified eight agencies, including both indie and holding company shops, currently advertising for director, assistant director
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Talking about graphic design in this way sounds unusual but it isn’t a new hot take. The study of design as liberal art can be traced back to the 1920s with John Dewey’s The Quest for Uncertainty and Walter Gropius’ Bauhaus School. In 1994, design educator Gunnar Swanson wrote a 13-page essay on the state
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If you’re in an SEO role, there’s a good chance your job description quietly expanded over the last year. You’re now the de facto expert on how your company shows up in ChatGPT, Gemini, and Perplexity. Your SEO Expertise Is Already the Foundation for AI Search Authority Getting cited in AI outputs is table stakes.
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This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. When the news media startup Caliber first launched in October 2022, I was initially skeptical. Originally called The News Movement, the brand embraced a commercial
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Tech companies often (read: always) make bold claims when unveiling their latest innovations. But even in this context, Adobe‘s positing that its new Firefly AI Agent will mark a “fundamental shift in how creative work is done” is big talk. The brand is heralding a move towards “agentic creativity”, where creators can describe the desired
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Last year, after spending a few days at a work summit in Austria, I asked Perplexity for the latest news related to SEO and AI search. It responded with details about a supposed “September 2025 ‘Perspective’ Core Algorithm Update” that Google had just rolled out, emphasizing “deeper expertise” and “completion of the user journey.” It
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\ Salesforce today announced Headless 360, an API-first system designed to make its software easier for AI agents to use. At a high level, Headless 360 allows agents to access data, workflows and logic without relying on a traditional user interface. That lets AI agents execute tasks in the background, rather than requiring users to
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Google updated their report spam documentation to make it clear that they may use reported spam to initiate manual actions against websites that are found to be spamming. This is a change in policy that makes it easier for site owners and SEOs to report actual spam. Change In Spam Report Policy The previous spam
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Forbes is creating a wine-focused content vertical, commerce site and membership program to grow direct consumer revenue beyond its traffic-dependent businesses, as it looks to offset zero-click traffic declines and content discovery challenges. There’s a sense of urgency to the strategy. In Q1 2026, Forbes’ site traffic was down 37 percent year over year, according
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Dave Bowers hails from Sacramento, California. He used to draw a lot, but today his practice has some limitations: his drawings are now fitted around the routines of his new daughter. When she naps, he tries to make quick sketches. Of course, the short moments where he could free up his hands led to him
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Google Search Console erroneously sent out emails to site owners advising them that Google has just started to record impressions beginning on April 12th. The implication of the message is that Search Console has not previously been collecting those impressions, which is incorrect. Search Console Impressions The Search Console impressions report shows how often a
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Creativity and AI can properly co-exist for brands as long as the right tools are implemented, according to Higgsfield AI’s Mahi de Silva. The co-founder and chief strategy officer of Higgsfield AI spoke to ADWEEK’s COO, Zoë Ruderman, during a Social Media Week session in New York on Tuesday, where he said his company is
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As the hype for Spider-Man: Brand New Day ramps up with the release of new posters and an exclusive sneak peek from this year’s CinemaCon, it’s feeling evermore like an endless slog until that 31 July release date. But if, like me, you’re self-admittedly impatient, might I suggest a healthy dose of retail therapy to
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5 years ago, I stepped into the role of webinar ringmaster. I said yes to moderating, but it was all the background work that gave me butterflies. I’d second and third guess everything. Is the title right? What if it flops? Is the content level right for the attendees? Will the right attendees sign up?
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Google is removing friction from one of its most widely used measurement tools, simplifying how advertisers track and optimize conversions in Google Ads. The update combines existing features and reduces the number of decisions teams need to make during setup. Currently, enhanced conversions for web and enhanced conversions for leads operate separately, which adds unnecessary
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