There’s some good news for everyone who’s tired of AI slop: Tilly Norwood won’t be winning an Oscar any time soon. The Academy Awards has banned generative AI eligibility for certain categories, but how much impact with the move really have? As announced on Friday, several rules have been changed ahead of next year’s 99th
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Google Ads has gone through a steady wave of changes over the past year. Advancements in outputs like Demand Gen and AI Max, and shifts in how users interact with search have all changed how performance shows up in the data. A new Q1 2026 benchmark report from Optmyzr, based on more than 21,000 accounts,
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AI is no longer a future disruptor for marketing. It is already changing discovery and buying decisions, and how organizations evaluate market opportunities and compete for growth. Despite this, many marketing leaders are still being evaluated primarily on campaign execution rather than their ability to guide enterprise transformation. Gartner research shows a striking disconnect. While
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Google’s Martin Splitt and Nikola Todorovic, Director of Software Engineering at Google Search, recently discussed how AI is changing Google and SEO. Todorovic encouraged SEOs and businesses to take advantage of AI to analyze data, research competition, and improve their ability to provide value. AI And The Web Ecosystem Google’s Martin Splitt asked a question
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As generative AI floods the web with synthetic content, the creator economy was expected to offer something different: human-led, authentic alternatives. While there are wholly AI-generated influencers, and a report from Wondercraft said 80 percent of creators were using it at some point in their workflow, many believed brands would prefer the raw, human realness
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Air published Beautifully Illogical built on this fundamental idea; that creation relies on the human mind’s complexity and its need to debate. Highlighting 16 campaigns, the creative swipe file celebrates creative work that couldn’t have been “prompted into existence”, says Gutes Guterman, Air’s social strategist. Works such as Apple’s Spike Jonze-directed Welcome Home, Burberry’s Open
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An analysis from Amsive found that aggregators and user-generated content platforms lost US search visibility after Google’s March core update, while first-party brand sites, government domains, and content originators gained. Lily Ray of Amsive examined over 2,000 domains using SISTRIX Visibility Index data and categorized them with Google Product Taxonomy tags via the DataForSEO API.
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This post was created in partnership with CVS Media Exchange Retail media has become a bigger part of the growth plan for many brands; it has also become harder to manage. There are more channels, more shopper signals, and more pressure to show what is working. During an ADWEEK House Possible panel co-hosted with CVS
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There’s a lesson from the early days of social media that most brands eventually learned the hard way: Social media is not a megaphone. You couldn’t just broadcast your press releases into the feed and expect people to care. The channel had rules. It rewarded conversation, not announcements. The companies that figured this out early
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Marketing operations teams have long carried the weight of the tech stack, keeping systems running and data flowing behind the scenes. But the reality of modern MOps is that “maintenance mode” often consumes the bandwidth needed for strategic contribution. At the May 6th MarTech Conference, the session “The art of doing more with less: The
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This week’s Pulse covers how AI Overviews affect click behavior, what independent research shows, and what earnings reports from Google and Microsoft reveal about search revenue. Here’s what matters for you and your work. Reid Repeats “Bounce Clicks” Argument On Bloomberg Google’s head of Search, Liz Reid, told Bloomberg’s Odd Lots podcast that AI Overviews
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More publishers are turning to AI-powered search and chatbot tools to make their sites stickier to users and offset the impact of zero-click search. HuffPost UK, Reach and USA Today Co., are among the latest to add a new AI answer engine toolbar from Taboola, to answer users’ questions with a few AI-generated paragraphs and
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French photographer and filmmaker Anaïs Kugel was deeply influenced by cinema growing up. “As a child, I was fascinated by The City of Lost Children by Marc Caro and Jean-Pierre Jeunet, and as a teenager I was drawn to filmmakers such as David Lynch and Michel Gondry, whose imaginative and singular visual worlds have profoundly
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On April 16, 2026, Robby Stein, Google Search’s VP of Product, and Mike Torres, Google Chrome’s VP of Product, announced a new way to explore the web with AI Mode in Chrome. In their announcement, the two VPs wrote that the update makes it easier to “access and engage with content and dive deeper into
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In this episode of Adspeak by ADWEEK, senior editor of brands Rob Klara sits down with a panel of leaders redefining the modern CEO role. Featuring Bing Che, co-founder & CEO Gold House; Jessica Schinazi, CEO of Away; and Artis Stevens, president & CEO of Big Brothers Big Sisters of America, the conversation explores why
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Splatoon has undoubtedly been Nintendo’s most successful of its new IPs, reinventing the team-based shooter that’s often mature and militaristic for something more family-friendly and weird – and it’s no wonder that the genre’s popularity has only gotten broader with the likes of Overwatch and Fortnite targeting a teen audience with more diverse designs and
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Alphabet reported Q1 2026 earnings with Google Search & Other revenue rising 19% year over year to $60.4 billion. Microsoft announced on the same day that Bing reached 1 billion monthly active users for the first time, with search ad revenue up 12%. Both companies posted strong search quarters. But one line item in Alphabet’s
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The bottleneck in content operations isn’t content creation. Research from the latest MarTech Intelligence Report on DAM platforms found that as asset volume, personalization demands, and channel complexity continue to climb, the chokepoint is likely in the systems required to manage, adapt, and distribute content at scale. Let’s start with content volume, because it’s at the root
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The page tells developers that websites have “a new type of visitor” and recommends building for agents alongside humans. Most of the guidance maps to existing accessibility and semantic HTML practices. Google links to WebMCP, a proposed web standard for agent-website interaction, with an early preview program. Google’s web.dev guidance advises developers to treat AI
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A code update to its conversion tracking pixel, which Digiday reviewed, points to the company building the technical groundwork needed to run advertising in the European Union. The update adds a consent management system, essentially a mechanism that lets advertisers ask users for permission before tracking them, and stops tracking if that permission is withdrawn.
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